Three Artists On Piracy: Sharing, Disruption And Turning Filesharers Into Your Street Team

from the stupid-filthy-helpful-pirates dept

There's a lot of discussion here at Techdirt about filesharing. Much of the discussion focuses on various legacy industries and their efforts to fight infringement, as well as their continued cultivation of artificial scarcity, which often sends potential customers towards unapproved sources. Various artists have also weighed in on the matter, offering their perspective as those most directly affected by filesharing. Some embrace it. Others view it as a threat to their chosen professions. No matter which side they take, it's largely viewed as inevitable or inescapable. But inevitable or not, the discussion continues.

In the interest of furthering the discussion, I'd like to draw your attention to three separate posts on the subject of filesharing, each one written by an artist with "skin in the game," as they say.

The first post is very timely, considering the recent rumor that Bruce Willis was taking Apple to court to secure his ability to pass his iTunes library on to his next-of-kin. Dessa, a rapper and member of the Doomtree Collective, draws a parallel between Monsanto and Apple and their sale of licenses rather than goods in order to better "secure" easily duplicated items and prevent sharing. Dessa also makes a further connection (filesharing to seed-sharing collectives), showing that these restrictive licenses fly in the face of normal human behavior.
Peddling a product that consumers can duplicate for free is a tricky business. With affordable consumer technology, you can now copy a song a hundred times, with no degradation in the sound quality—and most people seem to immediately recognize why that’s gonna make it harder to get paid for songs. But my first experiences with lossless, duplicable technology didn’t have anything to do with my career as a rapper. My first encounter wasn’t with a torrent site. Or a bootlegged disc. It was a tomato.

Seeds, quite obviously, are the mechanism of plant duplication. You drop a sunflower seed in wet dirt and, bang, you get a brand new one. Essentially, you just 'burned’ a sunflower. The seeds of this new plant can then be harvested and planted to create an infinite, almost lossless supply of flowers and seeds.
The connection continues. Monsanto sells licenses for the technology in the seed, not the seed itself, explicitly forbidding the resale or transfer of its seeds to unlicensed "users." iTunes does the same. Purchasers are forbidden from doing anything with their library other than what is explicitly allowed by the EULA. The right of first sale is stripped away because the purchasers have nothing to sell. They own nothing.

In addition, she points out that users agree to stipulations they'd never agree to with physical goods (as opposed to licenses), like being monitored (Apple says "technologies" will be used to verify compliance with the license terms; Monsanto's verification method is even more Big Brother-ish -- "aerial photography").
These rules and regulations can undermine our fundamental ideas of what it means to actually own something. In most of our purchasing lives, we pay for product and then we can do with it as we like... So If I’m only allowed to interact with my purchase in meticulously prescribed ways...it starts to feel less like mine. Like a pet I'm not allowed to touch or see.

Losslessly reproducible technologies are just complicated things to own... In many ways, the whole ownership model just seems poorly suited to duplicable technology... When we try to force new technology into the old model, our contracts end up sounding really, well, creepy. Instead of asking, Whose is this, who gets paid for it, and how much?, the conversation might be better reset by asking What is this, who made it, who uses it, and what’s fair?
The second post features the writing of recording artist and netlabel co-founder Bunny Intonamorous (presumably not his real name). His post goes long, spurred on by a statement made by a different set of artists, a pair that create likenesses of recording artists using the artists' own CDs.
Mirco Pagano and Moreno de Turco were quoted in the article as saying that "Piracy infects and destroys music, preventing artists to succeed and become idols as in the past."

My fury is two-fold: piracy of music prevents no-one from succeeding let alone infecting and destroying music, and also this (frankly outdated) notion that to be successful in music you have to be some kind of mega-stadium-level superstar money-machine.
There's a lot in Bunny's post (which runs a few thousand very entertaining and informative words) discussing what's wrong with these assumptions. While piracy has affected some artists ability to sell music, for the most part, that wasn't where they were making the most money anyway. Touring is where the money was and still is for many (though not all) artists. Piracy can't touch that.

The other positive aspect of piracy is that it has changed the music landscape from an industry that sold artists (and their art) to consumers, presenting the artists as "idols" and "icons," to something more democratic, more varied, and perhaps most importantly, more personal:
For better or worse (read: better) piracy is here and it's changed things. These days an artist has to have a presence over data-rich streaming sites such as soundcloud and bandcamp if they accurately want to gauge the size of their audience and tour efficiently enough to get money out of it and start building a reputation. And even then, it's risky, but it negates the main problems with piracy and money can, and will, still be made. I certainly wouldn't say that piracy is killing music. In fact, it's making a lot more music more widely available, which increases the amount of different breeding grounds there are, technically (though not necessarily) increasing the amount of interesting acts and artists out there.

In fact piracy of music software has broken down boundaries even further. Not only can people hear and experience a wider range of inspirational existing music, but now musical creation has become more widely available.
Just as there are those whose musical stasis prompts them to ask questions about who the next "Dylan" or "Led Zeppelin" or "Beatles" will be, there are those who wonder how today's severely fractured market and wealth of distractions will ever produce another 25-million-album seller like Michael Jackson (or even $35K a year). Those that blame this lack of multimillionaire chart dominators solely on piracy, rather than on underlying cultural shifts, economic woes, a multitude of new distractions and other disruptions are merely settling for a convenient whipping boy, rather than actually working on fixing their problems.
And this is one of many reasons I really appreciate how piracy has changed the face of musical culture (along with the internet in general, of course): it has forced musicians to stop the whole rock 'n' roll, "untouchable", get-the-fuck-away-from-me attitude that beleaguered "legends" for some time, and encouraged artists to interact with their fans. This not only creates entirely new platforms for interaction other than just through audio, but has also de-fangs and de-mystifies these people, which then decreases the amount of "artist anxiety" someone faces when looking to create.
Yearning for idols and blaming piracy for today's "weak" music market is nothing more than rose-tinted nostalgia rewriting the history of the recording industry, turning it from an exploitative commercial venture into the deflowered victim of millions of basement dwellers. Those who rail against the "level playing field" are constantly working to conform this disruption to fit their favored narrative.
My biggest gripe with the whole "legends" argument, however, is that there needs to be some form of monopoly on 1) record sales, and 2) the public consciousness in terms of music. The second point, I fear, is the impulse of monoculture - that same impulse that abhorred subcultures in times past (which is slowly also being eroded, thankfully - be who you want! choose your friends! etc. - another wondrous example of what technology can bring you). Either way the suggestion is that, the way musical culture has been headed for the past few years is utterly wrong.

Granted, musical culture and money are in a strange state of flux at the moment, but the trends have been leaning towards a more aware, more (arguably) moral state of business: that you pay for what you enjoy so that these musicians - who generally tend to be very thankful - get if not all the cash you gave them, then at least a fairly sizeable chunk.
There's a thought: Support your favorite artists directly, rather than hoping a small portion of your $14.99 makes its way to them after passing through an entire office full of unrelated staff and a multi-level supply chain.

The final stop on this filesharing three-fer is over at Feral Intensity, home of self-published author Gayla Drummond. If you're not familiar with her, all you need to know is this: she is one of the few authors who came to the defense of LendInk during the Twitter-fed witch hunt.

Drummond begins her filesharing saga by describing herself as someone who originally felt piracy was "bad," but unlike others, she didn't just make the assumption and move on :
I researched to discover what the major reasons for piracy were, and came up with three: availability, DRM, and price.
Her reaction?
As a result, I distributed my work to as many sites as possible, made it DRM free where I was able to, and experimented with pricing to find what people were willing to pay for it. I stated more than once that I was totally okay with people loaning my ebooks to others (before lending systems on Amazon, etc), but did ask that they please not put my work on file sharing sites.
This is a refreshing change of pace from so many other stories that begin and end with "there's no excuse for piracy" and result in the ratcheting up of various piracy countermeasures until they reach the "draconian" level. However, the story continues:
Then someone did. Tria’s Tale ended up on one in January 2011.

My reaction was something along the lines of ‘Jeeze, the one thing I ask people not to do!’ and then it was ‘Oh, well’. Except when I checked the file sharing site, I discovered they required people to pay a membership fee in order to download anything. That got my back up; the site was making money from offering access to my, and others’, content. They weren’t selling the actual files themselves, just access to them. That was not okay with me. I sent a DMCA notice and within 72 hours, the site removed the link to Tria’s Tale.
So far, par for the course. Sharing is one thing, piracy is quite another, etc. DMCA served and content removed. Except... this isn't the end of Drummond's brush with piracy. First, she noticed this:
I can’t say whether it’s related or not, since I actually just realized it last night, but my sales doubled in 2011. That link was only up for 10 days at the most, but for all I know, it was related to the sales increase.
Anecdotal. Correlation and causation, etc. It would be easy to dismiss this as a coincidence, but rather than just wave it away, Drummond decided to pursue this angle. Discouraged by a lack of feedback and the grind of self-publishing and self-promotion, she decided to turn over her books to the dark side. Her thought process was basically: why kill myself handling all the promotional work when so many others are willing to do it for me?
When everything you’re doing isn’t producing the desired results, it’s time to try something different.

That is why I’ve become a ‘self-pirate’.

I want readers. Readers who will enjoy my work and let me know in some fashion. So when Ashen made his suggestion to me after the Lendink mess, I said YES.
While he was busy doing the heavy work of file prep and ‘seeding’ (the FSM bless him for putting up with my stupid questions and general cluelessness!), Google alerts notified me that The Contract Bride was mentioned on a certain forum. I always check out my Google alerts, and went for a look.

Lo and behold, file sharing links to it had been posted.

For just a second, I was all petulant about it: ‘That’s not one of the titles I picked out!’, but I got over that and ran with it because someone thought it good enough to recommend to others, AND THAT IS WHAT I WANT! Joined the forum to leave a comment with a link to a newly created page on my author site.

The next day, I had 3 new sales on Amazon and had received a donation from someone from that forum. That is the most action I’ve seen in a single day in regards to my ebooks since March, people.
It has been said that filesharers purchase more music, ebooks, etc. than non-filesharers. The argument goes back and forth on this, but one thing's for sure: pirates know how to get your work in front of thousands of people you'd never reach otherwise.
Don’t get me wrong, I by no means think doing this is going to catapult me into fame and fortune. But file sharing is widespread, and may possibly be the most effective, least time consuming method of getting my work in front of eyeballs.

It’s not any different than offering freebies through Amazon’s Select program or other sites when you decide to put your own work out there, and it’s certainly not going to have anymore negative of an effect than doing that. It’s a different platform with content hungry people.
It's not exactly advertising but it's certainly better than locking your creative efforts up behind DRM or endless legal threats. And if you feel piracy is unstoppable/inevitable (no matter which side you come down on "morally"), why not start seeding your own stuff? If you think you can't stop someone else from doing it, get a step ahead of them and become your own worst enemy/best friend. Let the system work for you.

Drummond's put her money where her mouth is:
Wanna pirate some of my ebooks? Go here.
As she points out, the Harry Potter books were being passed around on the internet long before official ebook versions were (finally) made available and yet, millions of copies were sold.

Filesharing will continue to be villainized by certain industries and members of various creative fields, many of whom would rather find someone to blame than actually deal with massive disruption. But to see only the negative is to miss out on a lot of the positive effects while also scapegoating potential fans.


Reader Comments (rss)

(Flattened / Threaded)

  •  
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    Eric (profile), Sep 7th, 2012 @ 8:08pm

    Wonderful article Techdirt.

     

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    Zos (profile), Sep 7th, 2012 @ 8:08pm

    Awesome. drummonds stuff doesn't sound like my preferred flavor of sci/fantasy, but i'll be happy to seed for awhile. Books should be accessible to anyone who wants them. That was the dream that inspired libraries, and it's the reason we'll keep sharing no matter what the zombie legacy gatekeepers throw at us.

     

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      GLDrummond, Sep 8th, 2012 @ 5:25pm

      Re: Zos

      More seeding is appreciated! Thank you. =)

       

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        Anonymous Coward, Sep 9th, 2012 @ 4:49am

        Re: Re: Zos

        Hi GL - sorry to say they sound a bit heavy on the romance side for my usual fare... but I will give Tria's Tale a go anyway cause you earned it.

        Seeding.

         

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        Anonymous Coward, Sep 9th, 2012 @ 4:51am

        Re: Re: Zos

        On a side note - you should really put a text file in the torrent as well with the blurb you wrote and links to your sites... explain why the torrent is "licensed" and where to find more of your work to buy or donate!

         

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          GLDrummond, Sep 9th, 2012 @ 10:57am

          Re: Re: Re: Zos

          There is a link on the listing page, but yes, I see what you mean. I'll write one up and ask Ashen if he has time to add it. Thanks! =)

           

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            AzureSky (profile), Sep 9th, 2012 @ 9:55pm

            Re: Re: Re: Re: Zos

            This is ashen, I would have to remake the torrent to add the file, for now, its probably best to just leave it as is, if you decide to do another collection/sampler later, we can add a text file or image or something.

            If anybody wants to copy the h33t listing to TPB or other sites you can visit my forums to get the text with bb code
            http://ashentech.com/index.php/topic,3042.0.html

            I just offered this help to GLD because I read her blog and saw she was having trouble promoting herself AND had tried to stand against the lendink mob....she wasnt to tech savvy so I did the torrent for her.

             

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    Anonymous Coward, Sep 7th, 2012 @ 10:04pm

    Yeah its kind of sad that most computer software we are "Licensing" and paying hefty fees to do so.

     

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    Jason, Sep 7th, 2012 @ 10:12pm

    Post and Pizza

    Late Friday feasting
    too much to chew on just now
    it becomes breakfast

     

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    Ed C., Sep 7th, 2012 @ 11:44pm

    It's all about the benjamins

    One thing that gets overlooked in the "infringement" debates is that publishers sell more than just publication services to authors and artist, they sell others such as "promotions". Conveniently, copyright goes far beyond mere copying by providing some monopolies over promotional activities as well--such as public performance and display. Promotions is a lot of work, but by using copyright to exclude others from promoting content, the publishers get to keep much of that work for themselves, only to then sell that exclusive service to creators at a premium. They also get to choose what level of promotions they will provide, if any at all! The creators have little say in this either, as the typical contract excludes the creator from going to a third party competitor to get better service and/or a better price.

    Luckily, today's internet connect world provides a lot of opportunities for creators to promote and distribute their own content independent of a publisher. The twisted part is that even creators themselves have often come to view their own works through this exclusive mindset as well. They'll demand the enforcement of their exclusive rights granted by copyright, but few have the entrepreneurial spirit to successfully command all of these task on their own. As a few articles here on Techdirt have pointed out, some creators as slowly beginning to realize that this exclusive mindset created by publishers to enforce their business model doesn't actually serve the interest of creators at all! Not only are creators no longer alone, walled off from their fans, but their fans more than willing to support them. Creators just have give them the freedom to do so.

     

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      identicon
      Anonymous Coward, Sep 8th, 2012 @ 5:20am

      Re: It's all about the benjamins

      From a national economy point of view it is bad to cut out the middle-men. Having more jobs and getting payed more taxes are good reasons for being aganst these kinds of activity.

      Inefficiency in private industries are worth its weight in gold for governments and letting these extremely inefficient and medieval industries fail is just a bad investment short term without any direct benefits.
      Especially the US sale in foreign markets depend a lot on TV-series, films and music. For the government party it just seems like a horrible decission that will kill your next chance of a presidency and possibly shoot your party to the land of severe resentment for the loss of jobs.

      To me it seems like a very difficult decission to make. Don't get me wrong, in the long term I think this is going to be the only solution. It is just not a solution any politician will like to make.

      How can that side of the equation benifit enough and how can that benifit be made visible to the politicians?

      From a logical standpoint this is extremely easy. From a political standpoint this is extremely hard.

       

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        Ed C., Sep 8th, 2012 @ 5:54am

        Re: Re: It's all about the benjamins

        Or maybe the monopolist are the ones stagnating the market and job growth, as monopolist tend to do. Without the monopolist gatekeepers forcefully trying to pick the "winners", we'll get more creators competing in the market on the merits of their own talent. And without the old monopolist, we'll get more companies competing to provide services for the expanding creative economy.

        That sounds like more jobs to me, not less.

         

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        abc gum, Sep 8th, 2012 @ 7:22am

        Re: Re: It's all about the benjamins

        "From a national economy point of view it is bad to cut out the middle-men. Having more jobs and getting payed more taxes are good reasons for being aganst these kinds of activity."

        This makes no sense. (Also *paid)


        "letting these extremely inefficient and medieval industries fail is just a bad investment short term"

        Investment? This is a standalone statement lacking rational. I do not recall any ill effects resulting from the demise of the buggy whip industry.


        " horrible decission that will kill your next chance of a presidency ..... resentment for the loss of jobs."

        Errrr - what? (btw, spell checker is awesome)


        In a textbook free market economy the business success or failure is not something decided by politicians, it is decided by the market resulting in efficiency. Hopefully, the "TooBigToFail" scam will be avoided in the future. Not sure how this can occur in the present political environment. Since corporations are now people, maybe we can make them work for their welfare checks.

         

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    Raymond Johansen (profile), Sep 8th, 2012 @ 1:02am

    This happend 5 years ago

    50 Cent already knew how to feel about file sharing.

    http://torrentfreak.com/50cent-file-sharing-doesnt-hurt-the-artists-071208/

     

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    Dionaea (profile), Sep 8th, 2012 @ 5:28am

    Ramen to that Gayla, I'll definitely try one of your books one of these days ^-^

     

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    bob, Sep 8th, 2012 @ 7:23am

    Okay--- let's take advantage of the kids

    In other words, you want to treat the kids like the old school music industry treats their unpaid interns. They get them to work hard by telling them that it's cool.

    Somehow paying the marketing department a living wage with benefits sounds nicer. You can just tack on a bit to each song to cover it. That sounds simpler than trying to tell all these people that they should work really hard for free to make this other person famous.

     

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      abc gum, Sep 8th, 2012 @ 8:01am

      Re: Okay--- let's take advantage of the kids

      "you want to treat the kids like the old school music industry treats their unpaid interns"

      translation: It's ok to work for free when it benefits the labels, but it's not ok to work for free when it does not.


      "paying the marketing department a living wage with benefits sounds nicer"

      Let's all be nice to the label's marketing people.


      "That sounds simpler than trying to tell all these people that they should work really hard for free to make this other person famous."

      translation: It's ok to be a fan of label musicians, but it is not ok to be a fan of non label musicians.

       

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      Anonymous Coward, Sep 8th, 2012 @ 8:21am

      Re: Okay--- let's take advantage of the kids

      Good 'ol bob. We'd lose 50% of all derp on the internet if you want away.

       

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      The eejit (profile), Sep 8th, 2012 @ 10:20am

      Re: Okay--- let's take advantage of the kids

      But people want to peomote your work. That's why they're called FANS. As in, abbreviuated FANATICS.

       

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    Anonymous Coward, Sep 8th, 2012 @ 8:14am

    Damn filthy techdirtbag piracy apology has touched my eyeballs ! Please help me AC, it's going to sink into my brains now !

     

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    Hephaestus (profile), Sep 8th, 2012 @ 11:41am

    Actually his name is Rabbit Intonamorous. People just call him bunny, its some hip hop thing.

     

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    Tex Arcana (profile), Sep 8th, 2012 @ 12:25pm

    Yearning for idols and blaming piracy for today's "weak" music market is nothing more than rose-tinted nostalgia rewriting the history of the recording industry, turning it from an exploitative commercial venture into the deflowered victim of millions of basement dwellers.


    Yep, that's what they do: criminalize their customers, even the paying ones.

     

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    identicon
    Anonymous Coward, Sep 9th, 2012 @ 7:19am

    If I was an indie artist / songwriter I would put my song(s) immediately on Pirate Bay. The best advertisement site in the world. You could build a world rep real fast.

     

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    identicon
    Anonymous Coward, Sep 9th, 2012 @ 9:44am

    "As she points out, the Harry Potter books were being passed around on the internet long before official ebook versions were (finally) made available and yet, millions of copies were sold."

    While this is true, it should be pointed out that the ebook market is still not really facing the piracy issues that music or movies have faced, in part because of a shortage of material, and in part because of the initial tendency towards closed control of the content on a device.

    The number of new ebook reader devices being sold right now (as well as the larger format pad computers) means that the pressure is on bigtime. Give it 12-24 months, and ebook piracy will be rampant, and the sales of existing books will be facing the same headwinds as music and movies.

     

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      identicon
      abc gum, Sep 9th, 2012 @ 4:20pm

      Re:

      and it will soon be illegal to lend your textbook to a friend because it is only licensed to your e-reader which clearly states in the EULA that it will not be shared.

      I imagine the e-readers will have continual facial recognition scans in order to ensure compliance, thus raising the price of the reader significantly. This will ensure survival of the dead tree market.

       

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      AzureSky (profile), Sep 9th, 2012 @ 10:11pm

      Re:

      actually, ebooks get alot of traffic on p2p, but, alot of those people only torrent/emule/exct the books because they cant get a drm free version of said book OR any ebook version at all outside user made ones.

      I have done this myself with a few titles I own in dead tree versions, this is because I like to turn books that dont have an audio version into audio books using textaloud mp3 and scansoft/nuance voices, its not as good as a real quality narrator reading the book but its better then a bad narrator or nothing at all.

      I also torrented the UK version of all the harry potter books and audiobooks because im a huge fan of stephen fry but im not allowed to buy that version of the books from the states, because i have to buy the jim dale version
      http://waa.ai/485
      change to english (gb) from the states or english (us) from the UK and you will find, you cant buy the other version legally due to publishing deals.....

      Jim Dale version isnt bad, hes a good reader, but the Stephen Fry version...to me it comes alive....he gives each their own feel and personality.....

      if they ever allow me to buy them here in the states, I will do so, till then, they wont see my money.

      tho I do plan to get a flac rip from a friend in the UK who bought the books on cd :D

       

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    identicon
    Dominic Muren, Sep 9th, 2012 @ 10:00pm

    Hybrid seeds do not burn themselves

    The comparison to Monsanto is interesting, but not entirely correct, for two reasons:

    1) Hybrid seed (the type that Monsanto and other large seed companies sell) is created from the offspring of two inbred lines of plants (inbreeding makes predicting which genes will be contributed by each parent much more certain). This gives more predictable offspring, in addition to the "hybrid vigor" for which hybrid plants were first esteemed. But hybrids will not produce offspring with predictable traits, since they are guaranteed to receive a different mix of genes than their parents did. This gives seed sellers a sort of DRM that makes it much less valuable to save seed (no "terminator gene" is necessary). And there is NO easy way around this, except for back-selection of offspring to get to a consistent genetics -- which might take 20 or more generations, with careful selection and pollination.

    Open-pollinated seed (usually sold by small seed providers) grows plants with seed which come true to type, so this could be construed as being "printed"

    2) More frustratingly, seeds are protected by patent (unlike music, which is copyrighted). So, Monsanto can sue farmers who save seed from open-pollinated seed in fields which adjoin patented seed, because their offspring contain patented genes. This is something like the rolling stones suing every rock band which subsequently used a 4-on-the-floor drum beat.

     

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    Richard M Stallman, Sep 11th, 2012 @ 7:32am

    Scarcity is not the only reason people use unauthorized copies. It is
    morally imperative to do so.

    "Buying" music or books over the Internet nearly always requires you
    to identify yourself. This is an affront to human rights, since
    neither a company nor Big Brother ought to know what music or books
    you have. You should not stand for it.

    With companies such as Amazon and Spotify, it's even worse: you don't
    own "your" copy, and you have to make an agreement not to give, lend
    or sell it to anyone else. It's antisocial to obey that agreement, so
    you should break it instead; but making an agreement you know you will
    be morally obliged to break is not good either.

    Thus, if you can't buy a copy in a physical store for cash, the only
    way to get a copy without abuse to your rights or your community is to
    make one for yourself.

    As for piracy, I hope the navies of the world put a stop to that, but
    it has little to do with sharing music or books.

     

    reply to this | link to this | view in chronology ]


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