Share/E-mail This Story

Email This



MTV Europe Has Things To Say About Piracy And/Or Loading Bars Being Bad For Musicians

from the there's-a-'soylent-green'-joke-in-there-and-i'm-going-to-go-get dept

I don't know what a good anti-piracy ad looks like. I don't think I've ever seen one. Most of these promos come across with all the subtlety of a stereotypical Jewish grandmother bearing a sledgehammer, continually bashing the observer over the head with guilt and terrible physical theft metaphors. This new ad is different. Not better, but at least not more of the same. Hat tip to Dave Awesome Allen for pointing this out via his blog post entitled "Yeah, this will really work." (Yes. His middle name is actually "Awesome" and it's because of things like this. Also because of Gang of Four, Shriekback and the Elastic Purejoy. )

It's not much to look at from a distance:



But, fortunately, Huh Magazine has a selection of closeup shots to better show how piracy is swiftly turning musicians blue.

In the following two closeups, a few details stand out, which we decided to highlight for discussion purposes:



[1] A man who looks suspiciously like Kim Dotcom as portrayed by Rex Ryan gestures wildly at the cowering musicians while unwittingly providing user names and passwords to the onlooking Anonymous member. 

[2] Fanservice.

[3] Lyle Lovett is menaced by an eyeless worlock who uses his magicks to unsettle Lovett's hairpiece.



[1] A Hindu techie delivers a new monitor.

[2] A man requests a refund for his defective power strip, gesturing at the distinct lack of sockets.

[3] H8trs gonna h8.

A set of striking images to be sure, reminding each and every one of us John Q. Downloaders that your computer's hard drive is made out of people, and each download is slowly (depending on ISP) drowning them. Which is bad, because most of them own expensive electronic devices.


Reader Comments (rss)

(Flattened / Threaded)

  1.  
    icon
    Bas Grasmayer (profile), Jul 30th, 2012 @ 11:24am

    When's the last time MTV played music?

     

    reply to this | link to this | view in thread ]

  2.  
    identicon
    gnudist, Jul 30th, 2012 @ 1:12pm

    They're blue cause the plans with their men done fell through

     

    reply to this | link to this | view in thread ]

  3.  
    identicon
    Anonymous Coward, Jul 30th, 2012 @ 1:15pm

    I blued myself

     

    reply to this | link to this | view in thread ]

  4.  
    icon
    xenomancer (profile), Jul 30th, 2012 @ 1:15pm

    all the subtlety of a stereotypical Jewish grandmother bearing a sledgehammer
    You gave her a sledgehammer?!?!?!? Run!!! Or she'll break your legs and the chores will NEVER end.

     

    reply to this | link to this | view in thread ]

  5.  
    icon
    xenomancer (profile), Jul 30th, 2012 @ 1:22pm

    Re:

    Right around the last time someone passed a GED and cited MTV as the sole source of their knowledge... so, the mid 90's, when MTV still deemed rebellious sarcasm was the "in" thing for pissing off parents, and pretty much everyone else. Then it shifted to mindless obedience (you know, to be "different," like everyone else) and the intelligence level dropped below keeping even Beavis and Butthead on the air.

     

    reply to this | link to this | view in thread ]

  6.  
    identicon
    Anonymous Coward, Jul 30th, 2012 @ 1:24pm

    Re:

    When's the last time MTV played music?

    That goes to show that this campaign is false advertising. MTV has nothing to "steal".

     

    reply to this | link to this | view in thread ]

  7.  
    icon
    RadialSkid (profile), Jul 30th, 2012 @ 1:26pm

    The best thing about this ad? The blue people are obviously winning, and the gray people are obviously terrified of them.

     

    reply to this | link to this | view in thread ]

  8.  
    icon
    Zakida Paul (profile), Jul 30th, 2012 @ 1:29pm

    Ironic

    Considering it was MTV and the music video that killed music.

     

    reply to this | link to this | view in thread ]

  9.  
    icon
    xenomancer (profile), Jul 30th, 2012 @ 1:30pm

    Re:

    Oh, right, the article (without grandma)... I think the second selection in the second image has a bit of clever irony. Shouldn't those "edgy" (ouch, reaching for that tore a ligament) artists be compensating those who provide side benefits out of pure (apparent) adulation? This is a moral question.

     

    reply to this | link to this | view in thread ]

  10.  
    icon
    Designerfx (profile), Jul 30th, 2012 @ 1:32pm

    Re:

    coincidentally the same time they were ever known for anything of quality.

     

    reply to this | link to this | view in thread ]

  11.  
    identicon
    gnudist, Jul 30th, 2012 @ 1:34pm

    Re: Ironic

    Everything ever kills music and yet I can still find good new stuffs

     

    reply to this | link to this | view in thread ]

  12.  
    icon
    keiichi969 (profile), Jul 30th, 2012 @ 1:43pm

    Oh the irony.

    That this is a progress bar.

    Once "Piracy" takes over completely, will we have progress?

     

    reply to this | link to this | view in thread ]

  13.  
    icon
    jupiterkansas (profile), Jul 30th, 2012 @ 1:43pm

    So after the all-consuming mob destroys all the musicians and not a single musician can afford to make music anymore, what happens then?

     

    reply to this | link to this | view in thread ]

  14.  
    icon
    jupiterkansas (profile), Jul 30th, 2012 @ 1:47pm

    I would add that many of those blue people should also be carrying musical instruments.

     

    reply to this | link to this | view in thread ]

  15.  
    identicon
    Rabbit80, Jul 30th, 2012 @ 1:49pm

    Re: Oh the irony.

    I thought that was the point of the advert - to show how close we are :)

     

    reply to this | link to this | view in thread ]

  16.  
    identicon
    Anonymous Coward, Jul 30th, 2012 @ 1:51pm

    I want to know what poor sap is still using an ISDN connection these days.

     

    reply to this | link to this | view in thread ]

  17.  
    identicon
    Anonymous Coward, Jul 30th, 2012 @ 1:54pm

    Re: Re:

    Sorry, but "never" is not a valid answer.

     

    reply to this | link to this | view in thread ]

  18.  
    icon
    Nigel (profile), Jul 30th, 2012 @ 1:54pm

    I was just talking about Lyle Lovette

    Who I did sound for a few times. He could not be a nicer guy and it pains me to see just how bad he has gotten ripped off by the rubes in suits.

    http://www.reuters.com/article/2008/07/10/us-lovett-idUSN1030835920080710

    Nigel

     

    reply to this | link to this | view in thread ]

  19.  
    icon
    Oblate (profile), Jul 30th, 2012 @ 1:56pm

    Re:

    Seriously? MTV plays music all the time. I would guess it's in at least 3/4 of their commercials.

    Oh, wait- did you mean play music videos?

     

    reply to this | link to this | view in thread ]

  20.  
    identicon
    Jason, Jul 30th, 2012 @ 1:56pm

    Re:

    Sometime before the song changed to:

    You gotta...

    submit a request in triplicate, to legal, production, and distribution, pay $1000 in license fees and hope that we decide to license unto you a right...

    ...to paaaaaaar-tay!

     

    reply to this | link to this | view in thread ]

  21.  
    icon
    Yakko Warner (profile), Jul 30th, 2012 @ 2:01pm

    Re: Ironic

    Unfortunately, we can't rewind, we've gone too far.

     

    reply to this | link to this | view in thread ]

  22.  
    icon
    SujaOfJauhnral (profile), Jul 30th, 2012 @ 2:05pm

    show how piracy is swiftly turning musicians blue.

    I'd rather be known as Lady Blue of Internet Anarchy than Lady Red of Internet Communism.

     

    reply to this | link to this | view in thread ]

  23.  
    identicon
    ShellMG, Jul 30th, 2012 @ 2:08pm

    Would Rick Astley be on the white side or the blue side?

     

    reply to this | link to this | view in thread ]

  24.  
    icon
    SujaOfJauhnral (profile), Jul 30th, 2012 @ 2:09pm

    Re: Re: Ironic

    Internet killed the MAFIAA star

    Oohh ah oohhh!!

    Internet killed the MAFIAA star

     

    reply to this | link to this | view in thread ]

  25.  
    identicon
    Anonymous Coward, Jul 30th, 2012 @ 2:11pm

    MTV is obviously not using Google Fiber must be AT&T 64K connection to have the ETA of 0.5 MB at 47 seconds LoL

     

    reply to this | link to this | view in thread ]

  26.  
    icon
    SujaOfJauhnral (profile), Jul 30th, 2012 @ 2:12pm

    Re:

    Also I'm curious as to why they decided to use white instead of red, since red mirrors their intention more than white which is usually used to mean 'purity'... Wait, I think I get it now.

     

    reply to this | link to this | view in thread ]

  27.  
    identicon
    Anonymous Coward, Jul 30th, 2012 @ 2:12pm

    Spot the propaganda

    Question, how subtle can propaganda be to have the desired affect


    If im either young, impressionable, uninformed or an idiot, what i will see in this pic, is a bunch of "questionable" characters, seemingly attacking other non threatening people, in this case artists


    Wheres little joey downloading the latest disney movie

    Wheres the young doctor downloading works to help him understand a procedure

    Wheres the poor family downloading a movie for movie night, so their family can have, for that brief time, a distraction on their possible stressful lives, and little joey, taking that closeness with him, for the rest of his life,

    Propaganda, might happen, might not, might be true, might be false.........there is usually always two sides to a story,



    Soooooo, this is what a pirate looks like, or at least an expression of what a pirate looks like, well im pretty sure that that picture could be flipped and still represent a truth to someone

    Propaganda, or "education" if you want to use the modern term for it, is fucking despicable, you've had examples of it throughout history, and i cant believe our society still suffers that bullshit manipulation.

    Lets say in a supposed corrupt government, who uses the the tool that is propaganda, the internet as its meant to be, would be a risk to that on and off legacy tool, propaganda, whereas the internet as its gradually being pushed to be now, would be the most powerful tool a corrupt government could ever dream of.

    Sorry, im just rambling my thoughts now, as you've probably guesed, i fucking hate with a passion the notion of propaganda, the nationwide manipulation, whether intentional or unintentional, and yes, i am self aware enough to know that thats a biased opinion on what i see, no, not as a pirate, as someone who feels strongly about people having human rights, freedoms, privacy, security and the idea of freely sharing of information, NOT information on citizens, unless your a civil servant, where your position, choices and decisions, affects those citizens

    And just to clarify, my names not little joey

     

    reply to this | link to this | view in thread ]

  28.  
    icon
    The eejit (profile), Jul 30th, 2012 @ 2:25pm

    Re: Re: Re:

    MTV killed the music star.

    STOP MTV!!!

     

    reply to this | link to this | view in thread ]

  29.  
    identicon
    Anonymous Coward, Jul 30th, 2012 @ 2:25pm

    Blue vs Gray.

    Frag the Gray's!

     

    reply to this | link to this | view in thread ]

  30.  
    identicon
    John Nemesh, Jul 30th, 2012 @ 2:31pm

    if they were to be accurate...

    ...Instead of musicians being attacked, they SHOULD be showing the mindless "middlemen" accounting drones getting their ass handed to them!

    Downloading is GREAT for the artists! Study after study has shown that the people who truly CONNECT to the artists are more than willing to support the artists. The people we are NOT going to support any longer are the "gatekeepers" and aforementioned accounting drones, who feel that they are entitled to a cut of the business! They are DONE! Stick a fork in them and let's all move on!

    On another note...how long has it been since MTV has AT ALL been relevant to the music business? 10 years? 20? All I have seen lately on MTV is "Jersey Shore" and "My Sweet 16"...nothing even REMOTELY related to music! They have lost ALL ABILITY to be able to even comment on the matter!

     

    reply to this | link to this | view in thread ]

  31.  
    identicon
    NeedThatAsWallPaper!, Jul 30th, 2012 @ 2:41pm

    Looks to me like the blue people are having fun in the digital age and are sharing it with all, has anyone spotted Mike yet?. White ones look terrified of the digital era...

    Does anybody have a link to a high resolution version? The blue happy people would make for an awesome wallpaper.

     

    reply to this | link to this | view in thread ]

  32.  
    identicon
    Anonymous Coward, Jul 30th, 2012 @ 2:44pm

    Re:

    Real musicians are easier to find and studio made boy bands disappear forever?

     

    reply to this | link to this | view in thread ]

  33.  
    icon
    Baldaur Regis (profile), Jul 30th, 2012 @ 2:51pm

    Re:

    So after the all-consuming mob destroys all the musicians and not a single musician can afford to make music anymore, what happens then?
    Really, really good streetcorner bands. With former studio execs, dressed in tattered Armani suits, standing in front of them and screaming to passersby "GIVE ME MONEY AND I'LL SHUT UP SO YOU CAN HEAR THIS MUSIC!"

    In other words, nothing will really change.

     

    reply to this | link to this | view in thread ]

  34.  
    identicon
    Anonymous Coward, Jul 30th, 2012 @ 2:52pm

    A man who looks suspiciously like Mike Masnick as portrayed by Rex Ryan gestures wildly at the cowering musicians while unwittingly providing user names and passwords to the onlooking Anonymous member.

     

    reply to this | link to this | view in thread ]

  35.  
    icon
    jd2112 (profile), Jul 30th, 2012 @ 2:55pm

    Re:

    Internet Piracy is because of The Blue Man Group!

     

    reply to this | link to this | view in thread ]

  36.  
    icon
    SujaOfJauhnral (profile), Jul 30th, 2012 @ 3:05pm

    Re: Re:

    & The Smurfs.

     

    reply to this | link to this | view in thread ]

  37.  
    identicon
    Anonymous Coward, Jul 30th, 2012 @ 3:30pm

    Re: Oh the irony.

    Downloading the death of big music industry?

    With all the bad laws they support I'd like to ask everyone to SEED PLZ!!!!1!!!

     

    reply to this | link to this | view in thread ]

  38.  
    identicon
    Beech, Jul 30th, 2012 @ 3:31pm

    So, if the apparent VAST majority is on the blue side, why are there so many laws being passed to favor the white side at the expense of the blue side? What happened to majority rule?

     

    reply to this | link to this | view in thread ]

  39.  
    identicon
    Anonymous Coward, Jul 30th, 2012 @ 3:32pm

    Re:

    Which side is never gonna make you cry?

     

    reply to this | link to this | view in thread ]

  40.  
    identicon
    Anonymous Coward, Jul 30th, 2012 @ 3:40pm

    Re:

    I vote for no taxes, who's with me?

     

    reply to this | link to this | view in thread ]

  41.  
    identicon
    Beech, Jul 30th, 2012 @ 3:48pm

    Re: Re:

    Maybe if the gov't was more open, human, and awesome (as opposed to being secretive, faceless, and dystopian) people wouldn't mind giving them money as much...

     

    reply to this | link to this | view in thread ]

  42.  
    identicon
    Anonymous Coward, Jul 30th, 2012 @ 3:51pm

    Re: Re:

    Commercials are music videos. They just happen to be shorter than most

     

    reply to this | link to this | view in thread ]

  43.  
    identicon
    Rabbit80, Jul 30th, 2012 @ 3:52pm

    Re:

     

    reply to this | link to this | view in thread ]

  44.  
    icon
    Zos (profile), Jul 30th, 2012 @ 3:54pm

    it's not mtv's fault

    to be fair, it probably got to the point where playing music simply cost too much to be possible on tv.

     

    reply to this | link to this | view in thread ]

  45.  
    identicon
    Anonymous Coward, Jul 30th, 2012 @ 3:58pm

    Im mainly amused that it takes them 47 seconds to get .5 mb...

     

    reply to this | link to this | view in thread ]

  46.  
    identicon
    Anonymous Coward, Jul 30th, 2012 @ 4:06pm

    Re:

    "So, if the apparent VAST majority is on the blue side, why are there so many laws being passed to favor the white side at the expense of the blue side? What happened to majority rule?"

    Because it's "One dollar, one vote", not "One person, one vote". Those that have enslaved the white side have more money than those that live on the blue side.

     

    reply to this | link to this | view in thread ]

  47.  
    identicon
    Anonymous Coward, Jul 30th, 2012 @ 4:08pm

    Re:

    Im mainly amused that it takes them 47 seconds to get .5 mb...

    They must be using a "Comcastic" connection.

     

    reply to this | link to this | view in thread ]

  48.  
    identicon
    Anonymous Coward, Jul 30th, 2012 @ 4:20pm

    Re:

    The last time MTV played music, John Walsh stumbled on Yahoo Chat

     

    reply to this | link to this | view in thread ]

  49.  
    identicon
    Anonymous Coward, Jul 30th, 2012 @ 4:37pm

    If sharing becomes the norm imagine what will happen to the artists. Now imagine we said those things because we couldn't think of any. As a middle man those things worry me.

     

    reply to this | link to this | view in thread ]

  50.  
    identicon
    DogBreath, Jul 30th, 2012 @ 4:47pm

    Re:

    What you can't see in the pic is the "red side" (RIAA/EMI/GEMA etc...). That is because they have already been inside the musicians pockets and picked them clean.

     

    reply to this | link to this | view in thread ]

  51.  
    icon
    Watchit (profile), Jul 30th, 2012 @ 8:30pm

    TvTropes

    My God... linking to TvTropes in the main body of an article... you evil evil man... there goes my evening!

     

    reply to this | link to this | view in thread ]

  52.  
    identicon
    Anonymous Coward, Jul 30th, 2012 @ 10:16pm

    That's a lot of little computer people. Any sign of their dogs?

     

    reply to this | link to this | view in thread ]

  53.  
    icon
    PaulT (profile), Jul 31st, 2012 @ 12:17am

    Re:

    MTV *Europe* plays videos all the time and has several channels devoted to just doing that. There is a channel that plays all the crappy reality shows but you can definitely just watch music.

     

    reply to this | link to this | view in thread ]

  54.  
    icon
    Y.Bhargav (profile), Jul 31st, 2012 @ 12:22am

    Flipside

    Guys look at it this way ...

    47 sec to download .5Mb thats the speed labels provide.

    That download bar is not someone downloading via a pirate website. Its a loyal customer downloading via a labels websites. It represents all the loyal fans who buy the latest tech the laptops, the tablets, the HD TV's and eagerly waiting for the labels to release the songs while the labels treat them as outcasts insulting them and being afraid that they download from a pirate site.

    Eventually the tech will win and the labels will be thrown out.

     

    reply to this | link to this | view in thread ]

  55.  
    icon
    Tim Griffiths (profile), Jul 31st, 2012 @ 2:08am

    Re:

    I noticed on a friends TV the other day a channel named "MTV Music". Yep.

     

    reply to this | link to this | view in thread ]

  56.  
    identicon
    Anonymous Coward, Jul 31st, 2012 @ 3:34am

    Re:

    Exactly my thoughts;

    looks like the public is .5 megs away from finally being free of the so-called 'industry' and ready to enjoy real music from real musicians again.

     

    reply to this | link to this | view in thread ]

  57.  
    identicon
    Michael, Jul 31st, 2012 @ 5:51am

    Wow

    I can't believe people still watch that worthless channel. MTV, propaganda network for the RIAA and major labels that they are, have the nerve to blame the internet for their own failures.

    Can you name a single relevant musician from the past decade who owes their success to MTV? I can't.

    People decided long ago to find the music they wanted on the internet rather than rely on decrepit networks like MTV, VH1, BET, etc., networks whose glory days are long behind them.

     

    reply to this | link to this | view in thread ]

  58.  
    identicon
    gnudist, Jul 31st, 2012 @ 6:29pm

    Re: Re:

    Music TeleVision Music,the division where people who got General Education Diploma Diplomas work to get money they'll later pull out of an automated teller machine machine.

     

    reply to this | link to this | view in thread ]


Add Your Comment

Have a Techdirt Account? Sign in now. Want one? Register here
Get Techdirt’s Daily Email
Save me a cookie
  • Note: A CRLF will be replaced by a break tag (<br>), all other allowable HTML will remain intact
  • Allowed HTML Tags: <b> <i> <a> <em> <br> <strong> <blockquote> <hr> <tt>
Follow Techdirt
A word from our sponsors...
Essential Reading
Techdirt Reading List
Techdirt Insider Chat
A word from our sponsors...
Recent Stories
A word from our sponsors...

Close

Email This