DailyDirt: Big Brother Ads

from the urls-we-dig-up dept

The year 1984 didn't quite turn out the way the book did, but we're already living in a world where there are ubiquitous cameras tracking our every move. But it's not necessarily the government behind the cameras -- a lot of cameras are for private security and... possibly advertisers. Here are a few stories that might make you want to dress up like the Unabomber when you go out. By the way, StumbleUpon can recommend some good Techdirt articles, too.


Reader Comments (rss)

(Flattened / Threaded)

  1.  
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    fogbugzd (profile), Mar 7th, 2012 @ 6:23pm

    >>The creators of this system say their product will only deliver the ads that people want to see.

    Does this mean that teenage boys will only see ads involving breasts?

     

    reply to this | link to this | view in thread ]

  2.  
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    Anonymous Coward, Mar 7th, 2012 @ 6:36pm

    I have something more awesome.

    Youtube: How to pee in front of the cops and not get busted original title "Cops Get Owned!!! - Epic Pee Prank"

     

    reply to this | link to this | view in thread ]

  3.  
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    Anonymous Coward, Mar 7th, 2012 @ 6:41pm

    Re:

    Oops forgot to mention why I'm posting a prank video on a thread about big brother ads.

    Because somewhere a bored someone is probably right now imagining a way to game that system so it shows the wrong ads to the wrong people.

    Like I dunno wearing a t-shirt with a photo of someone different and hopefully expecting that the ads are delivered by a Microsoft system that will show us the blue screen of death.

     

    reply to this | link to this | view in thread ]

  4.  
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    Pixelation, Mar 7th, 2012 @ 10:11pm

    "The system apparently is about 90% accurate, and it doesn't apologize for its mistakes."

    Made me think of "Dude looks like a lady" by Aerosmith.

     

    reply to this | link to this | view in thread ]

  5.  
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    Pixelation, Mar 7th, 2012 @ 10:12pm

    Why wait?

    I'm wondering when Ad companies will skip visual/ aural and go straight for implanted electrodes.

     

    reply to this | link to this | view in thread ]

  6.  
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    grumpy (profile), Mar 8th, 2012 @ 4:50am

    Data protection?

    A serious question: could face recognition and *very* personalized ads run afoul of data protection acts here, there and everywhere? I have a suspicion that here in .dk all it would take to be exempted was a single letter to the Ministry of the Interior and noone could legally ID me (as in "Oh, this is grumpy, serve up some Snow White") in public to serve ads, but we have pretty strict protections in place. How will the Union react?

     

    reply to this | link to this | view in thread ]

  7.  
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    Michael, Mar 8th, 2012 @ 6:47am

    Doesn't matter to me one way or another. I don't care one bit about ads/billboards.

     

    reply to this | link to this | view in thread ]

  8.  
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    Magicl1, Mar 8th, 2012 @ 8:01am

    Ads and Advertisers

    Has anyone else gotten the impression, that the ad business is now bigger than the products they promote? What is more important the product or the ads?

    Just asking.

     

    reply to this | link to this | view in thread ]

  9.  
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    Mck Donals Berger the King, Mar 8th, 2012 @ 8:23am

    I have never been sold on gimicky, cheesy advertisements. We are not all mindless beef cattle.

     

    reply to this | link to this | view in thread ]

  10.  
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    Michael Ho (profile), Mar 8th, 2012 @ 3:02pm

    Re: Ads and Advertisers

    It would be somewhat surprising if that were really true... marketing/advertising is a part of nearly every company's budget, but it shouldn't add up to be more than the overall budgets across all industries. It wouldn't be surprising, though, if ad companies were more profitable than the companies they work for -- which could lead to the impression that the ad business is bigger/better....

     

    reply to this | link to this | view in thread ]

  11.  
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    Michael Ho (profile), Mar 8th, 2012 @ 3:05pm

    Re: Data protection?

    Grumpy, it seems doubtful that an advertiser would use a *billboard* to advertise to a single individual. So while one of these fancy face recognition billboards could tell that you're standing in front of it, the ad inventory would only be able to display ads targeted at your demographic (not you personally).

    just my two cents on that question.

     

    reply to this | link to this | view in thread ]

  12.  
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    darryl, Mar 8th, 2012 @ 3:36pm

    Toll ways and RFID

    At least in Australia, we have tollways, (roads you have to pay to travel on), to save having to stop and pay money you can get an RFID chip for your car, so you are 'scanned' every time you pass a specific point, to get the chip you have to provide your name, age, and address (your ID), so the system knows when you are on the tollway, it would be easy to calculate where you are on the freeway and focus ads specific for you.

    what is different in this to what google does ?

    or what masnick does ?

     

    reply to this | link to this | view in thread ]


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