Jeremy Lin Joins The Linsanity Trademark Scrum, Files His Own Application
from the ownership-society dept
This one was probably inevitable after the reports broke of two random trademark applications for "Linsanity" -- the phrase popularly associated with unexpected sports phenom Jeremy Lin. It appears that Lin has filed for his own trademark on the term. Again, this isn't surprising, but I actually wonder if even he has a legal right to it. It doesn't appear that he's the one who came up with the term, and while there might be a publicity rights issue, I'm not sure he gets to claim ownership of it just because it refers to him. I could easily see him seeking to block the use by others, but does he really need to lock it up himself as well? It's too bad that's the state of society today, where it's not just about blocking someone else's bad trademark filing, but it has to be met with another one.