Yet More Collateral Damage From SOPA/PIPA: Activism Through Satire

from the you-can't-say-that dept

Among the many high-profile organizations that are joining the SOPA blackout today is Greenpeace. That's great, except that you can't read an important post on the Greenpeace UK web site about why it is opposing SOPA and PIPA (it should be available at 5 pm PST from the home page or here.)

Quite naturally Greenpeace looks at the SOPA/PIPA legislation from the perspective of an extremely successful activist organization – and it doesn't like what it sees. That's because of the way it works against some of the biggest and most powerful businesses in the world - by turning their own words and brands against them:

We use corporations' own language, their own marketing, their own strength against them - which is sometimes the only way that an entirely supporter-funded operation like ours can afford to put a spotlight on the negative side of their operations.

Thing is, while court case after court case has agreed with us that parody is a protected form of free speech, the corporations at the pointy end of our parodies tend to disagree. Exxon/Esso took us to court in France over alleged copyright infringement of their logo when we launched a campaign against them:

Esso said we were in violation of their intellectual property rights. We said it was free speech. The court agreed with us, and in an historic decision, we won. But had that decision been left to Exxon/Esso, we would have been shut down.

Nestlé's Kit Kat brand famously failed when it attempted to have our spoof video featuring its brand - and critical of their support for rainforest destruction - removed from YouTube for trademark violation. Hundreds of our supporters reposted the video on other sites and their own Facebook profiles.
Greenpeace certainly isn't alone in deploying mockery online to needle companies about the things they'd rather keep quiet: it's particularly effective for smaller groups that can't afford expensive, conventional campaigns. But such satire frequently depends upon using authentic elements from the marketing materials of the organizations they tackle. The extremely broad framing of SOPA/PIPA means that the large, well-lawyered enterprises of the world will have powerful new weapons for suppressing this kind of protest by claiming that their intellectual property is being harmed as a result.

The penalties are so disproportionate – losing access to the main payment systems would cripple any supporter-funded group – that few would take the chance of having SOPA/PIPA invoked against them. The end result would be more cautious, less exciting – and less successful – campaigns in the future. Small wonder, then, that no multinationals outside the Internet industry have come out against SOPA or PIPA.

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Reader Comments (rss)

(Flattened / Threaded)

  1.  
    icon
    Rikuo (profile), Jan 18th, 2012 @ 5:09pm

    So...anyone know of a chocolate bar I can eat without being guilty of helping cause the destruction of the rainforests or some other evil? I love my chocolate but don't wanna contribute to evil...

     

    reply to this | link to this | view in thread ]

  2.  
    icon
    Killercool (profile), Jan 18th, 2012 @ 5:17pm

    Re:

    You can either destroy rainforests, or contribute to slave labor.

    Decisions, decisions...

     

    reply to this | link to this | view in thread ]

  3.  
    icon
    Franklin G Ryzzo (profile), Jan 18th, 2012 @ 5:26pm

    Re: Re:

    It's really easy to make new slaves, but growing new trees takes a very long time... the choice is clear!

     

    reply to this | link to this | view in thread ]

  4.  
    identicon
    Matthew A. Sawtell, Jan 18th, 2012 @ 5:54pm

    Now a comment from the "Zee Captain"

     

    reply to this | link to this | view in thread ]

  5.  
    icon
    letherial (profile), Jan 18th, 2012 @ 7:05pm

    Re: Re: Re:

    ship our tree growing to china?

     

    reply to this | link to this | view in thread ]

  6.  
    identicon
    zipperation, Jan 18th, 2012 @ 7:11pm

    satire has been used in political cartoons and such for over a century there must be hundreds of previous art on this to prove it. it is normal and regular to use satire everyday to express yourself.

    for some silly court to say otherwise is legal tragedy. A huge loss of free speech territory.

     

    reply to this | link to this | view in thread ]

  7.  
    identicon
    Matthew A. Sawtell, Jan 19th, 2012 @ 3:39am

    So... no comments on SOPA/PIPA from Larry Flynt?

     

    reply to this | link to this | view in thread ]

  8.  
    icon
    Ninja (profile), Jan 19th, 2012 @ 3:57am

    I wonder, this whole thing would be a big laughingstock if not for the possibility of having it brought to law being so real and high. Because it's just laughable that a politician would consider something that goes directly against the US Constitution and fucks up the internet structure so deeply.

    Of course the US Govt has gotten used to violate the US Constitution but that's an issue for another post...

     

    reply to this | link to this | view in thread ]

  9.  
    icon
    Marcel de Jong (profile), Jan 19th, 2012 @ 6:30am

    Re:

    In The Netherlands there is a brand called "Tony Chocolonely" (which is branded as being slave-free chocolate) and there are the "Fair Trade" chocolate bars.

     

    reply to this | link to this | view in thread ]

  10.  
    identicon
    The Luke Witnesser, Jan 20th, 2012 @ 4:55am

    Here lies the truth about SOPA/PIPA that even TechDirt has yet to report: what MPAA, RIAA, and Hollywood execs do not want you to see.

    http://www.youtube.com/watch?v=WJIuYgIvKsc
    http://www.youtube.com/watch?v=NzS5rSvZXe8

    The truth behind why these big companies responsible for SOPA and PIPA are also responsible for piracy itself is far more insidious than even their outmoded business model.

    Hint: can you say, do as I say so I can crush you under heel?

     

    reply to this | link to this | view in thread ]


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