Chick-fil-A Says 'Eat More Kale' Slogan Infringes On Its 'Eat Mor Chikin'

Trademark

from the morons-in-a-hurry-don't-eat-chicken? dept

I have a friend who is obsessed with the fast food restaurant Chick-fil-A. Many years ago, he made me travel nearly two hours once just to get lunch there (the nearest one to the Bay Area is way outside of town on the way to Sacramento). Given all the talk about it, I expected it to be quite an amazing restaurant. I wasn’t prepared for it to be a dingy mall fast-food/food court place. They make a decent chicken sandwich, but it’s hardly worth going out of your way. Either way, I definitely won’t be going out of my way for Chick-fil-A again, because I try not to patronize businesses that are insufferable intellectual property bullies. As a whole bunch of you have been submitting, the fast food restaurant has threatened a Vermont Artist for using the phrase “Eat More Kale.” Chick-fil-A pretty clearly does not do a brisk business in kale. In fact, I’m pretty sure no kale has ever entered a Chick-fil-A kitchen. However, Chick-fil-A has an ongoing marketing campaign, involving cows urging people to “eat mor chikin.” It has somehow decided that any version of “eat more” is too close and that morons in a hurry would be confused.

I’d really like Chick-fil-A to point out the moron in a hurry who would see “eat more kale” and suddenly get confused into biting into a clucking bird instead.

Now, it is worth noting that the artist, Bo Muller-Moore, may have brought this partially upon himself by applying for a trademark himself on the “eat more kale” slogan — which is likely what prompted Chick-fil-A to send the letter opposing the trademark and challenging the phrase. This is what happens when we battle over who can try to lock up the English language. Either way, Chick-fil-A looks like a world class trademark bully, clearly overstepping the powers given to it under trademark law. “Eat mor chikin” is trademarkable not because of the phrase “eat more” but for the full phrase, including the misspellings. Pretending that any version of “eat more” is a trademark violation is simply an attempt to expand the trademark well beyond what is reasonable.

Filed Under: bo mueller-moore, bullying, chicken, eat more, kale, trademark
Companies: chick-fil-a