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How Do You Promote A Bad DRM Scheme? With A Bad Movie Of Course

from the bad-gets-worse dept

Recently, we were talking about the horrible customer reviews that Warner's Ultraviolet DRM was getting. These customers were having such a hard time trying to justify the headache that came from complying with the requirements to watch their legally purchased movies. Warner seems to be trying to make the service worthwhile and is now bundling free digital movies with video games. If you buy Batman: Arkham City, you will also get a digital Batman movie for free. Which movie will you get? Batman Forever of course. Wait. What? If the goal of these promotions is to get people to start using the service, wouldn't you think they would try giving away a movie people would actually want to watch? As opposed to the worst Batman flick ever?

I guess the people running Warner just don't realize that customers want quality content. Sadly, when you are offering crap to customers there really isn't much you can do to polish it up. Maybe the next deal will actually be worth it. Most likely not though.


Reader Comments (rss)

(Flattened / Threaded)

  1.  
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    Josh in CharlotteNC (profile), Nov 22nd, 2011 @ 8:24am

    Worst?

    As bad as Batman Forever was, Batman and Robin was worse by an order of magnitude. Clooney as Batman? Arnie? Alicia Silverstone?

    Though I guess it could be worse. They could give away the movie Ultraviolet along with the DRM of the same name.

     

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  2.  
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    el_segfaulto (profile), Nov 22nd, 2011 @ 8:27am

    Yes...

    I agree with the sentiment, but Batman and Robin would have been far worse. It's up there with Crystal Skull, and the Star Wars Holiday Special. Batman Forever was bad...but not epically bad.

     

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  3.  
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    Donnicton, Nov 22nd, 2011 @ 8:27am

    ....huh.


    How do you promote a bad DRM scheme? Bundle it with a game that features a bad DRM scheme! BRILLIANT!

     

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  4.  
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    RD, Nov 22nd, 2011 @ 8:28am

    Not the worst Batman

    Worst Batman movie on that chart maybe, but Batman and Robin is far and away worser. Both are directed by Joel Schumacher, who is otherwise a capable director, but should never have been let anywhere near a comic movie, he doesnt have the sensibility for it. He thought it would be a hoot (and of interest to ANYONE) to return Batman to the yuck yuck 60's style, after everyone and their mother had spent the intervening 30 years bringing Bats back to his darker, more serious roots. He single-handedly ruined the franchise until Nolan rescued it a decade later. The Nolan movies almost didn't get made because of the travesty that was the Schumacher Batman's, that's how bad they are.

     

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  5.  
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    :Lobo Santo (profile), Nov 22nd, 2011 @ 8:30am

    I cannot help but wonder...

    I cannot help but wonder where the "Batman XXX: A Porn Parody" would fall on the above graphic ranking the popularity of various Batman movies...

     

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  6.  
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    PaulT (profile), Nov 22nd, 2011 @ 8:32am

    "the worst Batman flick ever"

    How did you miss Batman & Robin? 13% on RT...

    http://www.rottentomatoes.com/m/1077027-batman_and_robin/

    Anyway, maybe this is a reverse attempt at promoting the DRM. After all, if nobody wants to watch the crappy movie, nobody will notice the DRM and thus they can say they didn't get complaints about it.

     

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  7.  
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    Donnicton, Nov 22nd, 2011 @ 8:35am

    Re: Worst?

    "Ice" to meet you.

     

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  8.  
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    BeachBumCowboy, Nov 22nd, 2011 @ 8:35am

    Batman and Robin...

    13% on the rotten tomato meter. At 44%, Batman Forever looks like Citizen Kane in comparison.

     

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  9.  
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    Phil, Nov 22nd, 2011 @ 8:43am

    Kids movies

    Ever watch a kids movie lately? #DRM is used to force advertising on impressionable kids. 30-60 mins of forced ads? #copyrightabuse

     

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  10.  
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    anonymous, Nov 22nd, 2011 @ 8:44am

    it just goes to show
    a) how out of touch the movie studios are
    b) exactly what they think of their customers

    giving away a 16 year old movie if it's any good is one thing, but this???!!! absolute crock of s**t!

     

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  11.  
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    Rob, Nov 22nd, 2011 @ 8:45am

    Movies worth it

    The list of movies worth getting with ultraviolet (counting all movies ever printed, not just ones currently available) listed below with equal signs above and below the list.

    ===
    ===

     

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  12.  
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    Rikuo (profile), Nov 22nd, 2011 @ 8:52am

    "I guess the people running Warner just don't realize that customers want"

    I guess the people running Warner just don't realize at all what customers want, and even if they did, don't want to satisfy the market.

    FTFY

     

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  13.  
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    Chris-Mouse (profile), Nov 22nd, 2011 @ 8:59am

    This fits right in with Warner's business model

    After all, their business model seems to be "extract the maximum number of dollars in exchange for the minimum amount of value"

    They're giving away stuff that they otherwise can't sell. They wouldn't want to give away good movies, those can be sold, oops, licensed for money.

     

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  14.  
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    gorehound (profile), Nov 22nd, 2011 @ 9:00am

    The best idea of rus all is to avoid the RIAA & MPAA altogether.And they will be avoided once this Country realizes that these assholes are behind SOPA & PROTECT-IP ACT and their big money has now stolen their precious freedom away.
    How will the people react to you then MAFIAA when the truth is clear to see and can not be hidden away ?

    Throw them Politicians all out I say and so do millions of others.
    End Money Lobbying
    End Big Money Donations to Politicians/PAC Groups and other Political Groups/Political Parties
    Set Term Limits
    End Corruption
    Vote Smarter in 2012
    Maybe even force Democrats and Republicans out with new faces or Parties

     

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  15.  
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    Chris Rhodes (profile), Nov 22nd, 2011 @ 9:01am

    Re:

    DRMCEPTION!

     

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  16.  
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    Another AC, Nov 22nd, 2011 @ 9:09am

    Re: Kids movies

    On most of my childrens' DVD's you can skip the ads pushing you to buy other DVD's at least. Can't say the same for all the FBI warnings my children don't understand (or care about, really).

     

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  17.  
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    Zangetsu (profile), Nov 22nd, 2011 @ 9:35am

    Polishing Crap

    I object. You stated "Sadly, when you are offering crap to customers there really isn't much you can do to polish it up"

    Mythbusters showed that you can polish crap. I submit that this is the reason why UltraViolet DRM exists.

     

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  18.  
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    Rekrul, Nov 22nd, 2011 @ 9:42am

    Re: Worst?

    Though I guess it could be worse. They could give away the movie Ultraviolet along with the DRM of the same name.

    Still not worse than Batman & Robin. At least Ultraviolet had Milla and some impressive, if somewhat ridiculous, action scenes.

     

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  19.  
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    Anonymous Coward, Nov 22nd, 2011 @ 9:47am

    Re: Kids movies

    This is why I'm teaching my granddaughter how to download: I really don't want her subjected to all those commercials. With any luck, I'll have her sufficiently-well trained in the ways of proxies, torrents, anonymizers and Unix by the age of 15-16 that she'll be able to pass it on.

     

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  20.  
    identicon
    Rekrul, Nov 22nd, 2011 @ 9:50am

    Re: Not the worst Batman

    Worst Batman movie on that chart maybe, but Batman and Robin is far and away worser. Both are directed by Joel Schumacher, who is otherwise a capable director, but should never have been let anywhere near a comic movie, he doesnt have the sensibility for it.

    Several years ago, I was talking to a guy who writes freelance articles for various SciFi/Action movie magazines, and who was at the premiere of Batman & Robin with Schumacher in attendance. He said that as soon as the movie ended, the audience started yelling "Kill Joel Schumacher!"

    I've seen Tim Burton's Batman films several times each and still enjoy them. I've only ever watched Schumacher's Batman films once each.

    However, contrary to most others, I didn't really care for Batman Begins and I still haven't watched The Dark Knight.

     

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  21.  
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    The Groove Tiger (profile), Nov 22nd, 2011 @ 9:53am

    Re: Worst?

    Batman Forever was worse than that movie with the shark repellent bat spray.

     

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  22.  
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    Nigel (profile), Nov 22nd, 2011 @ 9:53am

    while I am clearly with the pitchforks and torches crowd on this stuff I will at least give them credit for trying something, anything. Nice whack at it but try again please.
    Nigel

     

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  23.  
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    Chronno S. Trigger (profile), Nov 22nd, 2011 @ 10:07am

    Batman Forever?

    We got Under the Red Hood when we got Arkham City. Still had the same stupid DRM and we still didn't watch it.

     

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  24.  
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    GlowInTheDark, Nov 22nd, 2011 @ 10:32am

    Bat Shark Repellent FTW

    Batman Forever was worse than that movie with the shark repellent bat spray.

    The movie in question, the 1966 Batman Movie, scored 86% on RT, one point better than Batman Begins.

     

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  25.  
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    GlowInTheDark, Nov 22nd, 2011 @ 10:33am

    Re: Bat Shark Repellent FTW

    My bad, it only got an 83, but still just 2 points below Batman Begins

     

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  26.  
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    Anonymous Coward, Nov 22nd, 2011 @ 10:44am

    So, Ultraviolet is like a... reverse... garbage truck? It brings garbage to your house for free?

    I'm confused.

     

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  27.  
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    DEF (profile), Nov 22nd, 2011 @ 10:51am

    Re: Worst?

     

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  28.  
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    Leander (profile), Nov 22nd, 2011 @ 11:07am

    Re:

    I have a couple of WB movies with the "free digital copy insde" And in my experience they do not deserve points for trying, because they're not.
    It's so horribly bad and broken I gave up using this crap. The download is slow, the website used for registering is user-unfriendly, and (my personal favourite) once you download the file, the DRM system prohibits you from moving the file to another directory or disk.

    I wonder: didn't someone at WB download a torrent from a movie to see what the appeal was?

     

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  29.  
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    PRMan, Nov 22nd, 2011 @ 11:33am

    Ironic

    They could have given away any of the excellent Animated Batman movies (Mask of the Phantasm, SubZero, Batman Beyond: Return of the Joker). Excellent movies that most people haven't seen.

    As a freebee, who would complain that it's a cartoon?

     

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  30.  
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    The Devil's Coachman (profile), Nov 22nd, 2011 @ 11:33am

    Re:

    Unfortunately, you are correct, sir! Do not feel confused.

     

    reply to this | link to this | view in thread ]

  31.  
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    Vincent Clement (profile), Nov 22nd, 2011 @ 11:33am

    Re: Re: Worst?

    Most people want to forget that Batman & Robin was ever made.

     

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  32.  
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    Ed, Nov 22nd, 2011 @ 12:13pm

    Forever is not the Worst

    Batman Forever is a masterpiece compared to Batman and Robin !!

     

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  33.  
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    heyidiot (profile), Nov 22nd, 2011 @ 1:15pm

    Re: Worst?

    Ouch. Oh, my! I forgot about that one...

     

    reply to this | link to this | view in thread ]

  34.  
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    Lawrence D'Oliveiro, Nov 22nd, 2011 @ 2:09pm

    Re: Kids movies

    Itís all right, you can turn off Twitter mode while youíre here. And thereís no 140-character limit, you can write at length with no need to

     

    reply to this | link to this | view in thread ]

  35.  
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    Anonymous Coward, Nov 22nd, 2011 @ 4:28pm

    Self-Inflicted Injury

    Why do people even bother trying things with DRM in them, these days? If something requires you to use a DRM scheme, then stay away. It is that simple. DRM is a deal killer, every time.

    As for infecting your computer with DRM, just so you can watch a Hollywood movie, what were you thinking? Hollywood movies are directed at 17-year-old boys. Grow up, people. Pay attention to computer security. The security problems of DRM schemes are well known.

    Do not buy anything with DRM in it. Just walk away. The only exceptions to this rule are:

    1. The item has primary useful functions which you can use without involving the DRM. Then the DRM just increases the cost of the item slightly without adversely affecting its utility. For example, SD cards.

    2. The DRM has been comprehensively broken for years. So, DVDs are OK, but blu-ray is not, because blu-ray has not been broken well enough for long enough.

     

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  36.  
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    The Devil's Coachman (profile), Nov 22nd, 2011 @ 5:44pm

    One thing about Warner I never understood

    Since all they make is shit, how is bundling more shit with their shit antithetical to their business model? Shit plus shit - shit!

     

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  37.  
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    Allomancer (profile), Nov 23rd, 2011 @ 12:21am

    Re: Batman Forever?

    Well, I'm not really going to recommend watching anything with the Ultraviolet DRM, but I watched Under the Red Hood on Netflix Instant and it was pretty decent. Don't know if it's still on there, though.

     

    reply to this | link to this | view in thread ]

  38.  
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    Anonymous Coward, Nov 23rd, 2011 @ 12:52am

    Re: One thing about Warner I never understood

    shitastic!

     

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  39.  
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    The Groove Tiger (profile), Nov 23rd, 2011 @ 6:06am

    Re: Re: Bat Shark Repellent FTW

    Yeah actually it was pretty kickass.

    But... shark repellent bat spray!

     

    reply to this | link to this | view in thread ]

  40.  
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    Loki, Nov 23rd, 2011 @ 7:12am

    Re: Worst?

    Thank you. I knew I couldn't be the only one who thought that. I saw Batman Forever like four or five times in a bar with the sound off, and I thought it was decent. Then I heard it with sound, and realized the dialog could have used some serious work.

    By contrast, Batman and Robin just sucked all the way around. The action sucked. The acting sucked. The dialog sucked. If I'd been in that movie I'd leave it off my resume.

     

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  41.  
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    Loki, Nov 23rd, 2011 @ 7:18am

    Re: Re: Worst?

    They could include Dungeons and Dragons. When you make even Jeremy Irons look lame and floppish, you have to qualify as worst directed movie even (although I know there are a lot of M Night Shyamalan detractors who would disagree).

     

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  42.  
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    Rekrul, Nov 23rd, 2011 @ 10:53am

    Re: Re: Re: Worst?

    Dungeons and Dragons was silly, but at least I didn't want to claw my eye out after watching it. It didn't really strike me as any worse than a bunch of other sword & sorcery movies.

     

    reply to this | link to this | view in thread ]


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