The Revolution Will Not Be Infringed Upon: Long Island Couple Files To Trademark 'Occupy Wall St.'
from the sticking-it-to-the-man-via-the-proper-channels dept
Wall Street blog extraordinaire, Dealbreaker, alerts us to the perhaps unsurprising news that a Long Island couple has filed for a trademark on the phrase "Occupy Wall Street." (More in-depth information, including the filing, over at The Smoking Gun.):
In a U.S. Patent and Trademark Office (USPTO) application, Robert and Diane Maresca are seeking to trademark the phrase "Occupy Wall St." so that they can place it on a wide variety of goods, including bumper stickers, shirts, beach bags, footwear, umbrellas, and hobo bags.While there's something to be said for striking while the iron is hot, some very ugly backlash from actual Wall Street occupiers is pretty much guaranteed. If there's one thing protesters of a financial system hate (and it's by no means the only thing), it's having their dissent sold back to them. This possibility did cross the Marescas' minds, but it has all been safely rationalized away:
Asked if his move to stake a legal claim to "Occupy Wall Street" might be seen as a crass attempt to cash in on a movement that has a harsh view of corporations and capitalism, Maresca answered, “No.” Noting that he has a "practical business side," Maresca added that, "If I didn’t buy it and use it someone else will."Of course: the I'm-not-the-only-one-with-a-horribly-crass-idea defense. Maresca has a point, though. Someone else would. In fact, a Brooklyn man has already filed a trademark request for "We Are the 99%." Of course, this Brooklynite can always add "44/100" to his T-shirts and sell them to Procter & Gamble, should this occupation suddenly end. Maresca's phrase has no "out," if you will, but he won't let that keep his growth industry down. After all, he's got two things going for him;
Maresca said that he has visited the Wall Street protest site on several occasions and believes that corporations have too much influence on elected officials.and school supplies:
While he has yet to mass produce any “Occupy Wall Street” product, Maresca said that he has inked some t-shirts with magic markers.That, my friends, is how you carpe the hell out of the diem. Now there's nothing left to do but sit back and wait for the backlash/C&Ds to start flying.