There's growing evidence that hordes of people are cutting the cord from cable TV, with many realizing that it's just way too expensive for what they get -- and compared to alternative options. But, as they have for years, it appears that the cable execs remain in total denial (at least publicly) about this. Time Warner Cable's CEO, Jeff Bewkes, was quoted recently as saying that cord cutting "hasn't arrived yet,"
despite massive customer defections. Of course, to explain this, Bewkes falls back on the other claim that we've seen before: people aren't cutting the cord because of alternatives
, but because of the bad economy and the fact that they have no job. Sounds good. But it's a myth. You see, just a week or so before he said those words, a research report came out noting that cord cutters tend to be young, well educated and employed
. Kinda makes you wonder what sort of strategy the cable guys are preparing to deal with this issue when they refuse to even admit it's an issue. Pretending that the tide isn't coming in may be worse than pretending you can hold back the tide.