From http://en.wikipedia.org/wiki/Woolworths_%28supermarket%29

“On 22 August 2008, Woolworths announced it was launching a new identity for all its supermarkets…..The logo, which had been in use for 21 years, was replaced with a new brand image, designed by Hans Hulsbosch with a new green tinted icon representing the ‘W’ in Woolworths with the addition of a stylised leaf to suggest fresh produce. It is also reminiscent of a 1970s Woolworths logo…..In September 2009, this rebranding scheme was extended to New Zealand stores where the new Woolworths symbol is to be used alongside the Countdown brand.”

I like this part: “In October 2009, it was reported that Apple Inc. had lodged an objection to Woolworths’ trademark application with the Australian Government’s intellectual property agency IP Australia, claiming that the logo resembles its own. The reports said that Apple was concerned that Woolworths had applied for a blanket trademark for the design, so it could be placed on any product ? even on electrical goods like computers and music players. Woolworths was not selling its own brand electrical goods then, but a spokeswoman for the company said that, ‘While we can’t rule anything out, we haven’t got any plans at the moment’.”

That’s true: Woolworths sells hardly anything electrical (a couple of kitchen appliences and the occasional TV and DVD player), all of which are branded by someone else. They are usually cheap pieces of crap that we (the Australian public) buy because their cheap and a good temp-job if we need it in a hurry. I don’t know anyone here who would willingly buy a Home Brand TV. (Home Brand = Woolworths’ Generic “In-Store” brand)