MPAA Calls MPAA Intellectually Dishonest For Claiming That Infringement Is Inevitable

from the talking-points dept

We’ve been having some fun with the MPAA’s extraordinary cluelessness lately. It started with MPAA communications person Alex Swartsel bizarrely and unfairly attacking GigaOm’s Janko Roettger for daring to point out that an economic downturn (combined with dumb moves by the movie industry) might lead to greater file sharing. Swartsel, a spokesperson for the MPAA, went ballistic, claiming that such a statement was intellectually dishonest and somehow condoned the practice as socially acceptable. Here’s the key paragraph from Swartsel and the MPAA:

We doubt many people will subscribe to the kind of intellectual dishonesty that suggests that it?s fine ? or really, that it?s inevitable ? to steal as a way of saving. But it?s troubling that by suggesting that stolen content available on rogue sites and elsewhere is just another substitute good, Roettgers is tacitly arguing that content theft is legitimate and socially acceptable. Truth is, it?s neither.

And what, specifically, did Roettger say? Here’s the exact quote:

The U.S. credit ratings downgrade, tumbling stocks and international instability have made not just financial analysts nervous this week. Consumers are also starting to wonder whether we?re about to enter another recession. Whenever that happens, people start to tighten their belts and cut unnecessary expenses ? like paying for movies and TV shows. Add in the Netflix price hike as well as new authentication plans from broadcasters like Fox, and you?ve got yourself a perfect storm for piracy.

I don’t see how that’s condoning anything, really. But if Roettger is being intellectually dishonest and saying that it’s fine, well, then that means that the MPAA is also intellectually dishonest and condones piracy. That’s because, as TorrentFreak points out, just a couple years ago, former MPAA boss Dan Glickman said almost the exact same thing that Roettger said:

“This is a high priority issue,” said Motion Picture Association of America head Dan Glickman, who expressed concern that the dire financial situation would make pirated movies more popular on the streets and online.

“If you look at the situation, the current economic crisis makes this problem much more serious than before,” he told a forum.

So, if I’m reading all of this correctly — and I pretty sure that I am — according to the MPAA, the MPAA is being intellectually dishonest in suggesting that “it’s fine — or really, that it’s inevitable — to steal as a way of saving.” Got it.

In the meantime, we’re still waiting for the MPAA and Ms. Swartsel to issue an apology to Roettger, an excellent and fair reporter, who certainly doesn’t deserve the MPAA’s bizarre “blame the messenger and accuse him of supporting piracy” treatment.

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Comments on “MPAA Calls MPAA Intellectually Dishonest For Claiming That Infringement Is Inevitable”

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42 Comments
Mark H. (profile) says:

I don't see the connection

I don’t see the connection between “cut unnecessary expenses ? like paying for movies and TV shows.” and “to steal as a way of saving.”

I took the Roettger quote as saying people cut back on paying to go out to the movies or paying to watch TV (cable/sat). Does the MPAA really think people can’t live without seeing a movie and must therefore pirate said movie?

Charles (profile) says:

Re: I don't see the connection

I guess its assumed that if someone isn’t paying for movies and tv shows, means they are viewing them somewhere else for free.

Of course, that only makes sense if watching television is necessary for survival, but as you said its not. T.V. is a luxury, and when the cost becomes unreasonable, due to budget or lack of use, we drop it. Even if they stopped piracy, that’s not going to bring people back, not in this economy.

Too bad MPAA and others would rather kill their business then address the real problem.

out_of_the_blue says:

It's merely that Swartsel doesn't care for the prediction.

That’s quite understandable given her position and beliefs. You may not agree with those, but she’s not screeching inconsistently as Mike tries to portray.

Mike is just putting out his usual exaggerated propaganda with inter-site trolling, again hoping to be noticed.

Swartsel actually HEDGES it PRECISELY (emphasis added in upper case): “by SUGGESTING that stolen content available on rogue sites and elsewhere is just another substitute good, Roettgers is TACITLY arguing”.

And having read the WHOLE piece by Roettger’s (as I bet most haven’t, you just swallow Mike’s version), I think that’s fair; Roettger’s tone strikes me as more gloating than warning.

Some here don’t grasp the nuances of words, you just know who to dislike: it’s all ad hom with you. You’re just Mike’s groupies who respond to his cue — and get worked up on cue again when someone carps of Mike’s hyperbole.

Another AC says:

Re: It's merely that out_of_the_blue doesn't care for the prediction.

That’s quite understandable given his position and beliefs. You may not agree with those, but he’s not screeching inconsistently as out_of_the_blue tries to portray.

out_of_the_blue is just putting out his usual exaggerated propaganda with inter-site trolling, again hoping to be noticed.

Roettger actually HEDGES it PRECISELY (emphasis added in upper case): “Consumers are also STARTING to wonder whether we?re about to enter another recession. Whenever that happens, people START TO TIGHTEN THEIR BELTS and cut unnecessary expenses”.

And having read the WHOLE piece by Swartsel (as I bet most haven’t, you just swallow out_of_the_blue’s version), I think that’s fair; Swartsel’s tone strikes me as more gloating than warning.

Some here don’t grasp the nuances of words, you just know who to dislike: it’s all ad hom with you. You’re just out_of_the_blue’s groupies who respond to his cue — and get worked up on cue again when someone carps of out_of_the_blue’s hyperbole.

Anonymous Coward says:

Re: It's merely that Swartsel doesn't care for the prediction.

Did you even read the Roettgers article? Gloating? Really? He states the facts, uses history as his guide, and makes a prediction about what might happen. Then there’s this:

Of course, piracy in 2011 isn?t likeit [sic] used to be…

He lays out how things might be more in the studios favor. He also goes through how those changes might not mean much.

This is logic 101.
* People are worried about money.
* Many people see nothing wrong with downloading content.
* Studios are making content more expensive or difficult to obtain.
Once you’ve stated those three things, the only possible conclusion that you can make is that piracy might rise. You can say that people should just forgo the content if they aren’t willing to pay for it, and you’d have a legal argument in saying such, but that’s only talking about what people should do, not about what they might do. What might people do? They might pirate more. What should people do? That’s an entirely different question.

khory (profile) says:

Re: It's merely that Swartsel doesn't care for the prediction.

Mike didn’t exaggerate anything. Swartsel did. I don’t see anyplace in what Roettger said that condones piracy.

Roettger doesn’t need to SUGGEST that infringing content is a substitute good because, to many people, it IS a substitute. Whether he feels this is right or wrong is irrelevant and isn’t stated in his article. Downloading movies, etc. on the internet is easy to do and a lot of people don’t feel bad about it. If you think otherwise you are fooling yourself. The large number of people sharing illegal files backs this up. If you don’t think many people would find this a tempting alternative in an uncertain economy then you are naive.

Bottom line- Roettger is telling it like it is. Labeling that as intellectual dishonesty is not only disingenuous but its a self-destructive attitude to have. Roettger and others are pointing out exactly why piracy is looking more attractive. Don’t you think it would be more profitable to take in some of the well reasoned points being made and take some proactive steps to change some of the things that make consumers consider piracy in the first place?

Chronno S. Trigger (profile) says:

Re: It's merely that Swartsel doesn't care for the prediction.

Let’s compare.

I’ve been reading Techdirt since 2004. Threw the years Mike has earned my trust and my respect.

I’ve been reading out_of_the_blue’s comments for a few months. During that time you have earned my disdain and distrust.

I’ve been reading about the MPAA’s deeds for years. During that time, I’ve seen them screw fans, potential fans, artists, and twist laws into unrecognizable shapes. They have earned my belief that they are willing step on anyone to get what they want.

Who am I going to believe?

Ninja (profile) says:

Re: Re: It's merely that Swartsel doesn't care for the prediction.

Agree, 100%. Unfortunately I’ve been reading techdirt regularly for like an year now. And commenting regularly for less than 3 months. But I’ve been reading copyright related stuff for quite a while now from several sources as I’m into file sharing and thus it interests me. So yes, I can agree with you.

And as an addition:
“Mike is just putting out his usual exaggerated propaganda with inter-site trolling, again hoping to be noticed.”

He doesn’t need to hope, he IS noticed to the point ppl ASK him about tech issues and huge companies (ie: MAFIAA) acknowledge him to the point they RESPOND to articles posted here meaning they READ it too. So, uh, you fail. But you do get noticed for your amusing cluelessness and stand out as one of the most funny clowns of techdirt. Congratulations =D

Gabriel Tane (profile) says:

Re: It's merely that Swartsel doesn't care for the prediction.

“Swartsel actually HEDGES it PRECISELY (emphasis added in upper case): “by SUGGESTING that stolen content available on rogue sites and elsewhere is just another substitute good, Roettgers is TACITLY arguing”.”

Where in that article did he say “and this is a good thing”? Because that’s what Swartsel is saying. I don’t know why you think her use of “tacitly” is some kind of ?hedging around actually accusing him of piracy-endorsement?… “tacitly arguing? is “saying it without words”. So she says he’s saying it.

“And having read the WHOLE piece by Roettger’s (as I bet most haven’t, you just swallow Mike’s version), I think that’s fair; Roettger’s tone strikes me as more gloating than warning.”

” Not sure what you read, but the full article that I read didn’t sound like Roettger was endorsing anything at all. Sounded to me like he was showing you Hollywood’s opinion on the death and decline of piracy and giving evidence that Hollywood is wrong about that decline.

? Mike is just putting out his usual exaggerated propaganda with inter-site trolling, again hoping to be noticed.?

Waitwaitwhat?!? Comprehension fail! Maybe the whole thing (since it references past articles and events and has no pictures) is a bit confusing to you, so let me back it up for you? Swartzel says that Roettger?s words = advocacy for piracy. Rotther?s words are almost exactly the same as one of Swartzel?s Boss?s statements. So Mike points out the irony of attacking an opponent on the grounds of ?intellectual dishonesty? for saying the same thing your side said earlier.

“Some here don’t grasp the nuances of words, you just know who to dislike: it’s all ad hom with you. You’re just Mike’s groupies who respond to his cue — and get worked up on cue again when someone carps of Mike’s hyperbole.”

Accusing another of doing the same thing one does oneself seems to be contagious.

Let me translate that for you Blue… “it’s all ad hom with you… [inserting ad hom attack against you now]”. Blue, this is hypocrisy? hypocrisy, this is Blue. What? Oh, you?ve met.

Oh, and ‘predicting that we’ll get worked up when someone ‘carps of [sic sic] Mike’s hyperbole’ doesn’t work when you bait it. But if that’s what you’re aiming for ?the very definition of trolling-, well then troll-on sir, troll-on.

Anonymous Coward says:

Re: It's merely that Swartsel doesn't care for the prediction.

“it’s all ad hom with you. You’re just Mike’s groupies who respond to his cue”

Self-referential irony perhaps? Somehow I doubt it was intentional. Nothing quite like someone who endlessly trolls with ad hom attacks on anyone and everyone that disagrees with them, article writers, writers of linked articles, other commenters telling everyone else that their ‘all ad hom.’

Danny says:

Check this out.

Times are getting bad in which cops seem unable or unwilling to punish the people who commit crimes. This is leaving citizens feeling like they have no recourse. If things continue like thist it will be a perfect storm for vigilante justice.

Apparently saying that means I support vigilante justice.

There’s a big difference in saying stating a what/how/why and actually supporting that what/how/why. This this does not meet that condition.

Anonymous Coward says:

Just a misunderstanding?

It almost seems like Swartsel read the phrase “perfect storm” and thought that Roettger intended it to have positive connotations (due to the word “perfect” I guess, as if “storm” here were just a more colorful substitute for something like “opportunity”).

Fortunately, Swartsel works for the movie industry, and it turns out there’s actually a movie that ought to do a reasonable job at explaining to him the connotations of this phrase.

Gabriel Tane (profile) says:

Re: Re: Re:

Yeah, because one AC is a representative sample of the rest of us. You know, I saw another AC (maybe it was a registered user) say how shooting someone was the answer to a problem. I guess we’re all just violent, gun-totten psychopaths around here too, huh?

I love how other ACs jump at any opportunity to sling “freetard” around and declare anyone who reads this blog a criminal.

Mission SO accomplished.

Marcel de Jong (profile) says:

That I have to point this out to you, Mike

So, if I’m reading all of this correctly — and I pretty sure that I am — according to the MPAA, the MPAA is being intellectually dishonest in suggesting that “it’s fine — or really, that it’s inevitable — to steal as a way of saving.” Got it.

It’s not stealing. It’s infringing.

Anonymous Coward says:

I can certainly understand the motivation underlying the “I want it NOW” customer sentiment, though I happen to believe it is not as prevalent as some might be inclined to believe from reading articles here, but at the same time I wish that just once I would read an analysis of that which motivates content producers beyond the simplistic mantra “It’s mine and I will darn well as I please”.

I believe it might be useful and informative to seek out and explain those factors important to the incumbents in the content industry. At least this would provide the other side of the story, and from these contrasting views more informed opinions can be formulated.

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