was the first of a few of you to send in this story of how lawyers for Lucasfilm sent a cease-and-desist
letter to a group of Star Wars
fans who had organized a (free, not for profit) Star Wars
movie marathon (all 13-hours) at a bar in Brooklyn. It's the sort of fun thing that Star Wars
fans might enjoy and which would increase their connection to the franchise. But Lucasfilm, of course, calls it copyright infringement, and says that there's a ban on public display of the film right now. Legally, there's no doubt that Lucasfilm is in the right here. But, practically speaking, why would the company do this
? What good does it do? Would it have hurt Lucasfilm in any way to allow this to go on? Instead, you have about 200 annoyed (former?) fans. This is exactly how you don't connect with fans, but piss them off.