Oh Look, The Overall Music Industry In Canada Has Been Growing As Well…

from the and-so-it-goes... dept

We’ve discussed many, many times how the recording industry is merely a subset of the music industry, and it’s quite unfortunate that many (including in the press and among politicians) seem to think that the recording industry is the music industry. However, if you actually take a look at the larger view, you quickly realize that almost every other part of the music industry has been doing quite well over the past decade. It’s really just the recording industry part that’s struggled. In fact, we’ve pointed to studies covering the UK, Sweden, Sweden and Norway which have all seen their overall music industry grow.

Even more importantly, in all of those, musicians themselves were making a lot more money than before. That’s because the shift in the industry was towards markets and business models where the artists were able to collect the money, rather than a gatekeeper who kept most of it (i.e., the record labels). In an excellent article for the Toronto Globe and Mail, by professor Dwayne Winseck, which details all the problems with the copyright reform proposals in Canada, Winseck also does the same analysis for Canada, and once again finds that pretty much every other area of the music industry is growing:

When you look at it that way, you begin to realize that perhaps the only real issue is that one segment of the industry is becoming obsolete. But the other parts of the industry are more than making up for it — indeed, the larger music industry has grown from $1.26 billion to over $1.4 billion. So why are we wasting so much time around the globe trying to pass laws to buck up that one obsolete segment? And why do politicians and the press buy this false story that the industry is in trouble?

As Winseck notes:

Ultimately, only once the myth that the music industry is in peril, and that it is the canary in the coalshaft for all media, is discarded will we get copyright laws fit for these digital times.

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Comments on “Oh Look, The Overall Music Industry In Canada Has Been Growing As Well…”

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HothMonster says:

“So why are we wasting so much time around the globe trying to pass laws to buck up that one obsolete segment?”

Because that segment gives the gatekeeper the greatest margins

“And why do politicians and the press buy this false story that the industry is in trouble? “

Because they are stupid

HothMonster says:

Re: Re: Re:

“No, because their income depends on buying into this false story. They’re paid to be ignorant mouthpieces that parrot whatever they are told to say.”

if you are stupid cause someone pays you to be or because your brain doesnt work, you are still stupid.

“We are what we pretend to be, so we must be careful about what we pretend to be.” -Kurt Vonnegut

HothMonster says:

Re: Re: Re:2 Re:

technically ignorance just means you havnt learned that you lack knowledge, information or education.

So either they act stupid even though they know the truth, or they are willfully ignorant and refuse to learn because, well for whatever reason i am sure there are many. Ignorance is still stupidity its just stupidity caused by never being given knowledge as opposed to being so stupid you can’t retain or comprehend the knowledge

we are arguing semantics but i see your point. Its not that they are too stupid to understand, its that they refuse to learn or feign ignorance and act as if they don’t know when they do.

Ill will then again argue my point, pretending to be stupid = being stupid.

A non-mouse says:

Re: Re: Re:2 Re:

Ignorance means they won’t/refuse to learn.

That’s actually not true. Ignorant basically means “uneducated” or “uninformed”, in regards to a particular topic. Here’s the definition from dictionary.com:

ig?no?rant
?adjective
1. lacking in knowledge or training; unlearned: an ignorant man.
2. lacking knowledge or information as to a particular subject or fact: ignorant of quantum physics.
3. uninformed; unaware.

It is often thought to be an insult, but it really isn’t. There are numerous things I am ignorant of, such as the “quantum physics” example given in the definition above. No insult there, I just don’t know jack about that topic and I’m ok with that.

Richard (profile) says:

Re: Re: Re: Re:

Actually I don’t think they are stupid – they think the public is stupid – and they can get away with it.

I used to think that they were wrong in that belief – but then along came the UK AV referendum where the “no” campaign won a spectacular victory based on the premise “you’re too stupid to vote with a numbered preference”.

Chronno S. Trigger (profile) says:

I had an argument like this

While I was driving in today I had an argument with my manager that could be applied to this (it’s the same thing just over games). He says that we should prop up the old models not for the sake of that industry but for the sake of the shipping industry. If everyone started going digital all those jobs would be lost.

I tried to explain how he was wrong, but he didn’t listen. He only cared about the loss of a job. I have since given up on humanity.

Greevar (profile) says:

Re: I had an argument like this

Shipping and the internet are just two different distribution systems. One is analog (feet, trucks, boats, and planes) and the other is digital (ones and zeros). What is happening isn’t a “lost” job, but a shift from one system being dominant, to another for a particular segment of the market. As the former gives way to the latter, more jobs will open in areas that support the new dominant distribution system.

Chronno S. Trigger (profile) says:

Re: Re: I had an argument like this

His argument on that was that it takes a handful of people to maintain a server where as it takes hundreds or so to ship things (that’s hundreds of jobs lost to the ether apparently). He even refused to listen to my example of USPS adapting to E-Mail.

He’s one of the smartest guys I know, if he can’t figure this out, what hope is left for the majority?

Greevar (profile) says:

Re: Re: Re: I had an argument like this

True, but who’s going to be putting new infrastructure in the ground to carry all that new digital media? Increased reliance on the internet for distribution will put increased demand on existing infrastructure, forcing the creation of more network capacity. That’s where the jobs will go.

There’s a lot of upgrading needed here in the US and it won’t just be as simple as putting cable in the ground and lay off your work force. As network capacity increases, so will usage as new services learn to use it, resulting in more demand for bigger networks. It will increase exponentially, if we can get the incumbent service providers to stop clinging on to the past.

Richard (profile) says:

Re: Re: Re:3 I had an argument like this

In simple terms the loss of jobs in one area frees up labour for new activities. You could try reminding him that if we’d taken his advice 300 years ago 90% of the population would still be engaged in full time agriculture.
Having said that, I DO think we have a duty to look after those whose current jobs are lost, during the transitional period. The mistake we make is to allow the free market to create victims – tarnishing its image.

The motto should be “competition between ideas, co-operation between people.”

A non-mouse says:

Re: Re: Re:3 I had an argument like this

But truck drivers don’t know tier 3 networking.

They don’t need to know tier 3 networking, they need to know how to drive the truck & deliver packages. Somebody still has to deliver all those new routers, cables, servers, etc.

Whoa! Look how we went full circle there! It’s almost like we’re now creating new jobs.

The Infamous Joe (profile) says:

Re: Re: Re: I had an argument like this

His argument on that was that it takes a handful of people to maintain a server where as it takes hundreds or so to ship things

Serious answer:

..and if my company no longer has to pay hundreds of people to ship things (indirectly or directly) then I now have much more money to create new jobs.

Non-serious Answer:

..and if my company no longer has to pay hundreds of people to ship things (indirectly or directly) then I can pass that savings on to the customer, who will then have more money to buy beer. More people buying beer means more people moving beer around, which stabilizes the shipping industry.

Shoot, my non-serious answer proves my point, too. Ah well.

Angry Puppy (profile) says:

Re: Re: Re: I had an argument like this

Try this on him:

Since the increase in digital communications my usage of overland and international shipping has increased several hundred percent. I buy laptop batteries from China, truck parts from Texas, and computer parts from Ontario just in the past few weeks. Prior to ubiquitous Internet shopping I used couriers once every couple of years.

Sure, game sales are increasingly distributed by being downloaded on-line, but I am sure if a real study was made (like the example in the article) it would be shown that the Internet has increased the use of shipping services.

Jay (profile) says:

Re: I had an argument like this

So basically, he wants Madden 2012 over Half Life 3…

Reasoning: Steam has gotten a helluva lot better with digital distribution. Now, you can get games over Steam far quicker than you can get them at Wal-Mart.

EA used to dominate the retail market. Somewhere a game such as Half-Life had to fight for shelf space along with the newest Madden.

Finally, your manager is basically saying he wants Steam or Kongregate to go out of business because they are finding a niche and seeking to fill it with quality games.

Valve took our jobs!

Chronno S. Trigger (profile) says:

Re: Re: Re: I had an argument like this

Holy crap, I just realized that I didn’t mention Madden in my post but that’s exactly where it started. I asked why Madden had to come out with a new game every single year and charge $60 for it when they could just let people download the relatively minor changes (Say $10) and only release physical media every few years. That instantly went into “Digital distribution is killing the shipping industry”.

Why hasn’t the RIAA used that argument yet? “Piracy is killing the shipping industry.”

Jay (profile) says:

Re: Re: Re:2 I had an argument like this

“Holy crap, I just realized that I didn’t mention Madden in my post but that’s exactly where it started.”

Us gamers can spot each other a mile away. :p

“Piracy is killing the shipping industry.”

Dude, they already have the corn farmers on their side. The shipping industry they just have everyone’s laptop be confiscated at the border. I don’t think they need anymore help. >_>

Anonymous Coward says:

Re: Re: I had an argument like this

EA publishes valves retail versions, valve still sells games in stores.

no matter how big digital purchases get there will always be box copies, people like their manuals and maps and boxes and collectors edition special items.

seems to be pulling threads with your argument.

on the overall idea of the thread. I would say the digital market has increased the revenue of the shipping business. I am just thinking of all the shit sold over Amazon or Ebay. Even if the market for digital versions of goods continues to grow (books, music, movies, games) there is still plenty of physical shit that needs shipping, and I doubt games and movies and books sold will ever be 100% digital.

Greevar (profile) says:

Re: Re: Re: I had an argument like this

“no matter how big digital purchases get there will always be box copies, people like their manuals and maps and boxes and collectors edition special items.”

Unless you realize that internet access is becoming more ubiquitous every day. So today box copies may be necessary, but that will not hold true for long.

Anonymous Coward says:

Re: Re: Re:2 I had an argument like this

im not saying its necessary, im just saying people like physical goods. people like collectors editions and boxes and maps and manuals. Sure some games let you print all that shit out depending on where you bought your digital copy but for instance: http://windows7themes.net/pics/the-witcher-2-collectors-edition.JPG

you can buy a digital version and can print most of that out, but whats better a piece of paper with a map printed on it or a cloth map? also the figurines and night vision goggles and all that stuff isnt going away, people like it and they make good money on selling it.

Although I know alot of people, myself included, dont really care about the physical goods. So like I said someday I think the digital versions of this type of good will out sell the physical version but I don’t see the physical version completely disappearing.

Huph (user link) says:

That’s because the shift in the industry was towards markets and business models where the artists were able to collect the money, rather than a gatekeeper who kept most of it (i.e., the record labels).

Ehhh… not quite. The gatekeepers are still alive and strong in the areas where the “growth” is happening. Publishing has increased because more music is licensed to film, TV, and ads, but that money isn’t necessarily making it to artists. Besides the usual publishing firms that have always taken cuts, you now have the placement companies taking enormous cuts. Film and TV music coordinators aren’t out there exploring the internet and indie charts for music; a band pays *a lot* of money to have their music pitched for placement.

Concerts are another case where gatekeepers like the ticketing companies, promotion firms, and the firms that place acts together for tours are taken larger and larger percentages. Tours are often pay-to-play for small bands; a lot of headliners increased revenue comes from the money the opening act pays for the “privilege” of opening for a big name.

So maybe the industry is growing, but it’s not at all a paradise for the artists. In this instance, I’d almost prefer labels, since they do at least give money to bands to make new music. Ticketmaster, et al does no such thing.

Greevar (profile) says:

Not just Sweden, but Sweden and Sweden?! Shocking!

It’s interesting that I find this here on TD when I just finished reading this:

http://www.cringely.com/2011/05/netflix-too-big-to-fail/

It seems that all traditional media is becoming obsolete. Broadcast TV, analog phone, cable TV, Sat TV, and even traditional cellular phones will eventually be surpassed by services that ride on the back of the internet. There will eventually be no “data” package to add to your mobile service, data will be your mobile service. Pay per view will be gone and replaced with Net Flix style streaming video.

Oh, let’s not forget music! It’s already changing and the old way is already obsolete! Why listen to the radio, when you can just plug your mobile media player/phone into your aux jack in your car and listen to ad-free entertainment all the way to work? Even streaming could work here, retaining access to NPR for those that can’t let go of their live media.

Now, if science could just figure out quantum entanglement, we could see infinitely faster service from anywhere in the universe!

DannyB (profile) says:

Overall Music industry grows DESPITE recording industry

If you removed that big red line, I wonder how the orange line would change?

I notice Internet and Mobile is climbing the fastest and is now equal to dinosaurs-R-us.

At some point when the red line for buggy whips goes to zero and can drop no further, I wonder what the overall growth will finally look like?

That will be a nice day!

Either no more trolls, or trolls just lamenting over something that no longer matters.

Anonymous Coward says:

So why are we wasting so much time around the globe trying to pass laws to buck up that one obsolete segment?

I don’t know, so why bother making albums, eh? Sales are going down according to that chart, so I guess people don’t care and just want to consume music via live shows.

You guys go ahead and get the word out about this, and we’ll ask bands to skip recording and just play shows instead.

Sound good?

Anonymous Coward says:

Re: Re: Re:

But not everyone that listens to an album goes to shows. Not even close.

So if people aren’t going to pay for albums and then not go to the shows, seems pointless to record albums.

We’ll just stick to the live shows. Obviously you people don’t value the recorded works, right?

HothMonster says:

Re: Re:

with your attitude I would prefer you did neither.

The point is if people spend less on cds they are still funneling an equal amount of money into the music industry, whether thats live shows or digital sales the same amount of money is being spent on music.

of course you could stop recording albums in studio and do something like this / http://www.owlandbear.com/wilco-archive/ / allow fans to hook to your soundboard and record and release your shows for free, and then still release albums because you are in it for the fans and the music not because you are a money grubbing dbag who doesnt want to work for a living

Greevar (profile) says:

Re: Re:

Way to get it completely wrong. No one ever said that it’s the end of recording, only the end of recording as a business. Artists should still be mindful of the need to promote themselves through recorded music. How else will you know that a band is worth the $50 ticket to see their show?

Your attempt to invalidate the argument by making it look stupid fails because you misconstrued the opposing argument, making you look stupid instead.

Roger says:

Inaccurate

Mike, I think your opinions are not factual and ill-researched, unfortunately. Publishing is not growing – in fact, it is flat or declining in most cases with projections pointing to declines over the next few years due to royalty reporting lags. The concert industry struggled last year, and its trajectory is highly uncertain at this stage – especially ahead of the summer concert season. In fact, most bands are struggling on the road, not the opposite. And, the decline of CDs means that less money is being made on the road at merch tables.

I’d urge you to research the music industry more.

Greevar (profile) says:

Re: Inaccurate

You act like CD’s are the pivotal item here, they’re not. That also disproves any notion that bands are making less at the merchandise table, especially since it ignores the fact that there’s more to a merch table than CD’s. Otherwise they’d call it a CD table and not a merch table.

Struggling concert industry? Source?

Bands are struggling on the road? Citation needed.

You’re the only one submitting opinions without factual support and lacking of research. I’d urge you to back up your opinions with data more.

Angry Puppy (profile) says:

Re: Inaccurate

Congratulations! This is the best straw-man argument I’ve heard recently. You set up a false argument you present as representing, but actually having nothing to do, with the facts presented and then (try to) destroy it so as to appear to win the debate.

First, you pick publishing and then present projections without sources or data. Then you argue about concerts and bands on the road struggling.

Bands have always struggled on the road. The life is brutal. My girlfriend’s brother literally starved to the point of illness in the late 1970’s as a lead guitarist of a club band even though they were relatively successful and worked steadily for over a year.

You also skip over the tiny fact of the world just barely recovering (and maybe not) from the biggest depression since 1930. How wouldn’t the concert industry not suffer?

You should realize this is not a chat site for a group of politicians or media hacks that head bob to anything recording industry shills say.

Anonymous Coward says:

Maybe the totality of revenue associated with the “music industry” is increasing at a very modest rate, but clearly the historical source of revenue for that portion of the industry most closely associated with the creation and distribution of music is rapidly traveling downhill.

Labels are not dumb. At this point in time they underwrite the lion’s share of music being provided to the consuming public. If they lose revenue in one area you can be sure they will look elsewhere to cover the decline in revenue.

If nothing else, this graph suggests to me the labels will surely turn their attention to 360 contracts and take a much more active role that covers the entire and useful life cycle of the performers they have signed.

HothMonster says:

Re: Re:

1988? so you are saying all the pirating from 1989 already crippled the industry? lets see your numbers from 1988 that are over 1.4 billion.

1988?? So if they big decline is between 1988 and 1998 then it certainly wouldnt be the fault of piracy. Piracy didnt gain legs till the late 90s. Dial up piracy, really? Napster came out in 1999 so I think that is why they start where they do, that is considered by most to be the dawn of mass piracy.

But if you have some figure from 1988 of them makeing 1.6 billion or something I would love to see your source.

Suzanne Lainson (profile) says:

I'd like to see actual 2010 concert revenue

I’m curious what the actual revenue numbers of live music in Canada turned out to be. The above graph only shows estimated 2010 figures. Also live and publishing aren’t growing as fast as recorded music is declining.

Another question I have about the graph (maybe it was already answered somewhere). It shows mobile devices. Does this mean the sale of hardware?

Suzanne Lainson (profile) says:

Re: Re: I'd like to see actual 2010 concert revenue

It’s the overall figure that is significant

And what the overall figure shows is that music industry income is the same as it was in 2004.

I think music spending has been and will continue to be hit by the overall economy. More money going to necessities and less going to discretionary spending. That’s why I am particularly interested in concert income. I don’t think it will be a growth industry.

darryl says:

Re: Re: Re: I'd like to see actual 2010 concert revenue

The overall, is the same OR LESS than it was in 2004, so for the 6 years between 2004 and 2010 the OVERALL market went down.

Want did not go down was the population, disposable income, employment, or many, or GDP or inflation.

Again, there is just no way you can claim ‘growth’ of a market based on that graph of statistics.

Do you also not the massive decline in recorded music with the incline in ‘internet/mobile’. ?

The direct correlation.

HothMonster says:

Re: Re: Re:2 I'd like to see actual 2010 concert revenue

“Do you also not the massive decline in recorded music with the incline in ‘internet/mobile’. ?

The direct correlation.”

Now that is some english sir. Its like poetry so beautiful. Too bad it doesnt make a lick of sense.

“Want did not go down was the population, disposable income, employment, or many, or GDP or inflation.”

Your right want did not go down, but job rates and disposable income plummeted. At least I think you are right but again I cant really understand you.

“so for the 6 years between 2004 and 2010 the OVERALL market went down.”

yeah most other industries are still struggling to get back to prerecession numbers but the music industry seems to be back at its highwater mark and growing. But points for having one sentence that actually makes sense, thats an improvement Darryl.

Suzanne Lainson (profile) says:

Re: Re: Re:3 I'd like to see actual 2010 concert revenue

most other industries are still struggling to get back to prerecession numbers but the music industry seems to be back at its highwater mark and growing.

That’s what I am curious about. I don’t think the live music portion is continuing to grow. I haven’t seen the actual 2010 figures for Canada or the est. figures for 2011, but I think there have been cutbacks and will continue to be cutbacks. It makes sense to me as fuel and food costs increase, something has to give, and going to concerts is a relatively easy spending item to drop from one’s budget.

Angry Puppy (profile) says:

Ironic

The recording industry often cites Canada (specifically Quebec) as the worst (next to China) source of piracy and piracy as the main reason for music industry declines thus requiring more further greater copyright laws. It’s nice to see facts being reported as proving otherwise.

The other fact often ignored by recording types is that even though it is true China and Quebec have a larger amount of illegal downloading than over political regions it is not due to the lack of copyright laws or enforcement measures. It is due to cultural content laws. The Quebec and Chinese people download content because it is the only available delivery channel. The usual retail channels for any foreign content are highly restricted.

darryl says:

WTF - You get that from THAT ????

how on earth can anyone with a brain look at that graph and determine the conclusion that Mike has made about it ???

and how can so many people here be blind enough to agree with him.

Did ANY of you ever go to school ???

and once again, Mike provides zero references to show that overall the industry is NOT doing what Mike claims it is.

Why not include a plot of GDP or inflation on the graph, or a comparison with some other markets, or the market in general ?

I know why, because it would show what Mike does to get his mantra across, truth and honesty go out the window..

which is a shame, as Mikes integrity goes with it.

Lawrence D'Oliveiro says:

Re: ?Mike provides zero references?

This whole posting is a reference, to the study by professor Winseck, which you might like to examine before professing an opinion, perhaps?

Also, notice those words in blue? Those are links. In other words, references, to ?the UK, Sweden, Sweden and Norway?. That?s vahn, two, three, four, FOUR references! Ha-a-a-a-a! (In a strong Hungarian accent.)

Anonymous Coward says:

Re: WTF - You get that from THAT ????

“Did ANY of you ever go to school ??? “

Now that is funny.

“Why not include a plot of GDP or inflation on the graph, or a comparison with some other markets, or the market in general ?”

Mike didnt make the graph or do the research, he is just sharing the work of someone else. Since you are so smart and well educated why don’t you make the graph you are talking about and show how wrong he is.

I would LOVE to read an entire post from you.

Julian (user link) says:

When the law stops representing the wishes of society

At what point did we stop caring that the people those few of us who care enough to vote for stopped carrying forward the will of society? Why do we stand idly by while laws are enacted to curb filesharing sites and threaten their webhosts? This is the future… Giant record labels and film studios are the past. So are university textbook publishers. Next–video game developer firms like EA, Nintendo, you name it. Why pay when people are willing to band together to create and proliferate for FREE

Suzanne Lainson (profile) says:

Re: When the law stops representing the wishes of society

Why do we stand idly by while laws are enacted to curb filesharing sites and threaten their webhosts?

Copyright isn’t a cause that is going to determine I vote for. I’m much more interested in health care and clean tech issues. However, I, too, wonder when people are going to get out and vote for what they believe in. Politics depends heavily on political funding and in the US right now the laws favor big organizations that have the money to pour into campaigns. Let’s see what we can do to change that.

Duss Rodgers (profile) says:

All the more reason to stay independent...

This is great news and confirms what I’ve been saying for years. It’s better to not only be an indie nowadays, but to focus more on the touring aspect of your music business.

I mean look at the stats for touring… far surpasses the distribution of music in any category. On or offline. The musician who tours in today’s new music industry is going to find themselves in a much better position financially than those focusing on distribution and their online presence. Let’s face it… fans want to see you play and for that privilege – they will pay.

Suzanne Lainson (profile) says:

Re: All the more reason to stay independent...

The musician who tours in today’s new music industry is going to find themselves in a much better position financially than those focusing on distribution and their online presence.

The economics of touring can be brutal, though. When fuel prices go up, not only do the bands have to spend more money to get from gig to gig, their fans have less money to spend on ticket prices. That’s why I expect touring to take a hit.

Anonymous Coward says:

Re: Re: All the more reason to stay independent...

The people that read this site don’t have a clue about how harsh touring is.

People that live in their parent’s basement wouldn’t know what it’s like to miss your family. They think life on the road is all luxury and parties. They don’t understand that there is little difference between being a touring musician and being a carny or circus worker.

Even if you tour in the plushest bus, you sleep in a space that is smaller than a coffin. You are only allowed to pee, when it comes to using the bus bathroom.

…unless you go rogue like Dave Matthews, and that will bring you big trouble.

The Infamous Joe (profile) says:

Re: Re: Re: All the more reason to stay independent...

I frequent this site and I feel like I have a pretty good grasp about what it’s like to miss my family. I spent 4 years on a submarine, and my longest stretch of being underwater in a row is 58 days. We reset the counter when we surfaced in the middle of the ocean so someone could bring us food before we ran out, at 60 days. There are men who do it for 20 plus years. Next time you pull out a cell phone or turn on the radio try and remember that you get to make money doing what you love, and you have it better than you think.

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