Which Does More Damage To Your Reputation: A Non-Competitor Using A Similar Name, Or Filing A Lawsuit That Pisses Off Many Potential Clients?

from the simple-calculations dept

Judith Lindenau points us to the news that a guy named Daniel Rothamel, who is apparently a well-known, well-respected blogger in the real estate world, is facing a questionable trademark infringement lawsuit because he blogs under the name the Real Estate Zebra. The company suing him, the Lones Group, claims to publish a blog and newsletter under the names The Zebra Blog and The Zebra Report. So, they're claiming infringement, because there can apparently be only one zebra in the real estate world. It's worth pointing out here that the Lones Group apparently is not actually in the real estate business itself, but provides marketing services to real estate agents.

Except, as the blog above notes, it seems that plenty of real estate agents know and like Rothamel, and they don't look too kindly on the Lones Group for suing him over what feels like a pretty frivolous complaint. The blog post above goes through a sampling of Twitter statements concerning the Lones Group and basically finds a bunch of real estate agents (remember: these are the people Lones is targeting as customers) bashing them for suing Rothamel. In typical legal fashion, the lawsuit asserts that Rothamel, in using his blog's name, has caused the Lones Group massive damage, but the blog post linked above points out that filing the lawsuit seems likely to have caused a lot more damage in pissing off a whole bunch of its potential customers.


Reader Comments (rss)

(Flattened / Threaded)

  1.  
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    Ccomp5950 (profile), Mar 7th, 2011 @ 7:38pm

    This is a simple case of "they rank higher in Google than us, baaaaaaaaaaaah".

     

    reply to this | link to this | view in thread ]

  2.  
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    Ccomp5950 (profile), Mar 7th, 2011 @ 7:55pm

    Re:

     

    reply to this | link to this | view in thread ]

  3.  
    icon
    Ccomp5950 (profile), Mar 7th, 2011 @ 8:03pm

    Re: Re:

    I can't find where they have a trademark registered with the federal government.

    http://tess2.uspto.gov/bin/gate.exe?f=searchss&state=4010:jgsb4d.1.1

    I would find it funny if "The Real Estate Zebra" registred the trademark now and then told them they can shove off, if that would be legal.

     

    reply to this | link to this | view in thread ]

  4.  
    identicon
    abc gum, Mar 7th, 2011 @ 8:08pm

    They appear to be animals of different stripes.

     

    reply to this | link to this | view in thread ]

  5.  
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    Kevin (profile), Mar 7th, 2011 @ 10:51pm

    Rothamel (defendant)
    makes offer to (plaintiff)to end lawsuit.

    http://www.realestatezebra.com/in-which-i-explain-my-decision-to-retire-the-stripes

    I t was a small sub-set of the real estate tech community that was

    Lones was bullied by subset.

     

    reply to this | link to this | view in thread ]

  6.  
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    The eejit (profile), Mar 7th, 2011 @ 11:58pm

    Re:

    o.o I see what you did thar. -.-

     

    reply to this | link to this | view in thread ]

  7.  
    icon
    Capitalist Lion Tamer (profile), Mar 8th, 2011 @ 3:01am

    Suing people is a viable business plan

    The RIAA and MPAA have been doing it for years. You don't really need to rely on customers liking you or your product if you can take their money without having to provide them with goods or services.

    I think it's called the barter system or something. Like when you exchange your reputation and goodwill for the piggy banks of 8-year-olds.

     

    reply to this | link to this | view in thread ]

  8.  
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    ltlw0lf (profile), Mar 8th, 2011 @ 12:21pm

    Re:

    I t was a small sub-set of the real estate tech community that was

    Lones was bullied by subset.


    Not sure how to take this. From everything I read, Lones is the one bullying Rothamel. How you can say that Lones was bullied by anyone relies on facts not in evidence. Denise Lones decided to sue Rothamel without first even contacting him in person.... And over a trademark which may not even be valid in the first place.

     

    reply to this | link to this | view in thread ]

  9.  
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    Vladimir (profile), Apr 12th, 2012 @ 3:14pm

    trademark

    Yes.It would be really funny if "The Real Estate Zebra" registred the trademark now

     

    reply to this | link to this | view in thread ]


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