One of the more frustrating things about watching people declare certain things as "fact" in the tech world is the failure to recognize the rate of change and trends as they go. For example, for years, people dismissed the idea that music on YouTube could effectively be monetized if it was available for "free." And yet, now YouTube is noting that free music can actually pay just as well as paid music services
, and the trend certainly suggests that the money from the free music on YouTube is growing much faster in its earning potential than any paid service. Of course, how long will it take for the major record labels to recognize this. Warner Music has already declared that it won't do any more free streaming deals
. On top of that, the rumors about both Spotify and Google Music in the US have all been about how the labels don't want to allow much free music to be offered. How many times does it need to be explained to record label execs that "free" does not necessarily mean "no money," and when done correctly, it can actually mean "more money."