Guy Sued Over Trademark On 'Fruit Of The Month Club' Turns Around And Sues Others Over 'Cheese Of The Month Club'
from the wrong-lesson-learned dept
Of course, Goldman does a nice job of expressing (with only slightly uncharacteristic exasperation) how silly this whole thing is:
What a load of nonsense. The world would be a better place if we just declared the phrase "[food] of the month club" generic so that no one could claim a trademark in it. Even if the phrase once was descriptive and thus capable of secondary meaning, it has become genericized through overuse. In contrast, so long as we recognize trademark rights in watered-down descriptive terms like "[Food] of the month clubs," we get bogus disputes between companies with crummy trademarks, all of them tearing each other down rather than actually doing a better job for their customers. What a shame.