Irony Alert: NYC's Anti-Piracy Propaganda Campaign Using 'Free' YouTube

from the free-free-free dept

A few weeks back, we wrote about the anti-piracy propaganda campaign that NYC has been running, paid for by taxpayer dollars, which spreads typical MPAA FUD, and concludes with the line: "There's no such thing as a free movie." However, in looking over the campaign, I just realized that the videos are hosted on YouTube... for free. In other words, while NYC and its Hollywood friends are claiming that if you get something for free, it must be illegal, they're making use of free online services themselves. Without YouTube, they'd have to pay for the hosting, bandwidth, streaming software, etc. themselves. But this way, they get it for free.

Now, it's absolutely true that YouTube could monetize the videos with ads (though, I don't see any on that video right now), but that sort of reinforces the point. There are all sorts of business models that allow you to offer something for "free" to the end user, but are monetized elsewhere. YouTube does exactly that. It offers what would otherwise be quite expensive (hosting, bandwidth, streaming software, etc.) and gives it all away for free, and has built a whole business around that. There's nothing saying that the movie industry can't do the same thing. Rather than falsely stating that there's no such thing as a "free" (to the consumer) movie, there are certainly plenty of ways that the movie industry could monetize movies that were offered free to consumers. It's just that the legacy players choose not to. And then complain. And get politicians to waste taxpayer money...


Reader Comments (rss)

(Flattened / Threaded)

  1.  
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    Karl (profile), Jan 14th, 2011 @ 5:33pm

    Ripe for satire.

     

    reply to this | link to this | view in thread ]

  2.  
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    Marcus Carab (profile), Jan 14th, 2011 @ 5:39pm

    Wow that video is insane.

    "You're what's wrong with everything."

    I'm not sure, but I think that might be hyperbole...

     

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  3.  
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    Karl (profile), Jan 14th, 2011 @ 5:41pm

    Re: Ripe for satire.

    Damn it, accidentally hit the "enter" key...

    Ever since I saw this video, I was thinking that it's ripe for satire...

    Vendor: "Free movies! I got free movies!"

    Passer-by: "Really? They're free?"

    Vendor: "FRRRREEEE. But there's a catch... If you take these movies, this nice woman right here, loses her job."

    Passer-by (to nice woman holding boom mic): "Oh, that's terrible... What was the last movie you worked on?"

    Nice woman: "The Last Airbender."

    (pause)

    Passer-by: "I'll take ALL OF THEM."

     

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  4.  
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    Marcus Carab (profile), Jan 14th, 2011 @ 5:41pm

    Re: Ripe for satire.

    I think I'm choosing to pretend it is satire...

     

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  5.  
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    Marcus Carab (profile), Jan 14th, 2011 @ 5:47pm

    Re: Re: Ripe for satire.

    What about...

    "Excuse me sir. Did you know you could be streaming all the movies you want right to your TV, including new releases and the entire back catalogue of film, for a reasonable monthly fee - while also getting exclusive deals on memorabilia, home entertainment devices and screening parties here in the city?"

    "Wow, really?"

    "Yes, but we won't let you. Instead we're going to fire this woman if you don't buy a DVD for $14.99"

     

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  6.  
    identicon
    MPAA, Jan 14th, 2011 @ 5:50pm

    Touche Mr. Masnick. Touche.

     

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  7.  
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    RD, Jan 14th, 2011 @ 6:32pm

    Re: Re: Re: Ripe for satire.

    "Yes, but we won't let you. Instead we're going to fire this woman if you don't buy a DVD for $14.99"

    Marcus - BEST G-D analogy of this problem EVER. "We wont let you" seems to be the entire business plan for the MPAA and RIAA. "You get what WE say, and nothing more!" Until this attitude changes, they cant expect people to allow ALL of human culture and arts to be locked away behind big corporate/monopoly interests and never seen/shared/enjoyed.

     

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  8.  
    identicon
    Devonavar, Jan 14th, 2011 @ 6:38pm

    Ad space

    Do you think YouTube would let us buy pro-piracy ads to play before this video...?

     

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  9.  
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    Anonymous Coward, Jan 14th, 2011 @ 6:56pm

    Re: Ad space

    You mean like a video response?

     

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  10.  
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    ChurchHatesTucker (profile), Jan 14th, 2011 @ 7:15pm

    HEY!

    You wouldn't download a youtube video, would you?

    Yes? Oh. Carry on then.

     

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  11.  
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    Anonymous Coward, Jan 14th, 2011 @ 7:22pm

    Oh look, more FUD thinking.

    YouTube can be legal (and often is). Talk about trying to create a story.

    Once again , TD at it's finest.

     

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  12.  
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    RD, Jan 14th, 2011 @ 7:26pm

    Re:

    "YouTube can be legal (and often is). Talk about trying to create a story."

    Guess reading comprehesion, reason, logic and being able to spot hypocrisy skipped your generation...

    TD never said YouTube wasnt/couldnt be legal, the ENTERTAINMENT INDUSTRY effectively said so when they said (and this is the important bit so you might want to pay extra-close attention):

    "THERE IS NO SUCH THING AS A FREE MOVIE"

    and various other, similar absurd statements (such as "no free music" and "every use must be paid for" etc)

    YOU (and the Entertainment Industry) are the ones missing the point here, not TD.

    Get a clue, please.

     

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  13.  
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    Anonymous Coward, Jan 14th, 2011 @ 8:47pm

    Re:

    What is it with the anti-TD trolls nowadays? It's not even a mild attempt at presenting a counterpoint, it's just screaming "You're wrong!" constantly in the blind hopes that some moron in a hurry actually listens and takes you seriously.

     

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  14.  
    identicon
    Anonymous Coward, Jan 14th, 2011 @ 9:12pm

    Re:

    *woosh*

    The point, as always, is over TAM's head.

     

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  15.  
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    Anonymous Coward, Jan 14th, 2011 @ 9:13pm

    Re:

    Last time I looked, YouTube was, in the vernacular of TD, a free tool whose use was fully authorized by YouTube/Google.

    Last time I used most pirated content was not authorized by the rights holders to be copied and distributed to the world at large.

    Typical TD FUD. Use any and all opportunities to shift the discussion away from the relevant issues.

     

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  16.  
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    Mike Masnick (profile), Jan 14th, 2011 @ 9:26pm

    Re: Re:

    Last time I looked, YouTube was, in the vernacular of TD, a free tool whose use was fully authorized by YouTube/Google.

    Did you not read the post? It looks like you may have just read the title.

     

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  17.  
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    Anonymous Coward, Jan 14th, 2011 @ 9:27pm

    Re: Re:

    Cool, double *woosh.*

     

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  18.  
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    Anonymous Coward, Jan 14th, 2011 @ 9:51pm

    Re: Re: Re:

    I don't know about the other anonymous, but I read the whole post. Once again, you play the "title says one thing, then try to disclaim it as you go on" game.

    In other words, while NYC and its Hollywood friends are claiming that if you get something for free it must be illegal

    They are doing no such thing. If you get copyrighted material that is normally for sale for free, it is likely illegal. They make no such comments about using various forms of distribution such as you tube, tv, radio, and the like.

    You and I both know that distribution on YouTube isn't free. They toss ads over the videos and generally act as a commercial free host.

    So the entire gist of your post is off, because you are trying to create outrage or show people in a bad light because you don't agree with their politics, not because of how they are doing it. In my world, that comes off as sour grapes.

     

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  19.  
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    Chargone (profile), Jan 14th, 2011 @ 10:23pm

    Re: Re: Ad space

    nah, like those stupid unskipable 'piracy is a crime' things they jam onto the dvds.

     

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  20.  
    identicon
    Anonymous Coward, Jan 14th, 2011 @ 11:27pm

    Re: Re: Re: Re:

    Comprehensive reading isn't your strong suit, is it? How about you read it again, slowly this time. Take in all the word and their meanings in the correct context. Use a dictionary or encyclopedia if you are unsure about certain words or terms.

    During this process you will probably spot that the article is contrasting the Google/Youtube business model with other players in the content industry. You see Google pays a lot of people a lot of money to write software. Then they give it to me for free and still make money. The movie companies currently have trouble making money and should look towards the Google/Youtube business model to make their money.

    The irony comes when an organisation doing it wrong uses an organisation that does it right to spread their word.

    Reading at a 10th grade level takes a bit of practice, but I believe anyone can do it. Keep up the practice.

     

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  21.  
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    jon day, Jan 15th, 2011 @ 5:25am

    overhead people must adapt to current business practices call it evolution. movie/music companies need to utilize modern practices maybe they all don't need to make a million off a song maybe making hundred thousand is more reasonable in this decade as promotion and even making a good movie has been proven can be done for 7,000 look up primer a movie. oops mentioned a movie that they own the rights to, guess i should have to pay them! these people make more off their ideas than people like Thomas Edison do you say his family should get 10 cent every time we turn on a light bulb. remember the worlds population doubles ruffly every thirty years that means double the profits with minimal extra effort.

     

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  22.  
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    The eejit (profile), Jan 15th, 2011 @ 7:23am

    Re: Re: Re: Re:

    Viacom. Your point?

     

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  23.  
    identicon
    Anonymous Coward, Jan 15th, 2011 @ 7:56am

    Re: Re: Re: Re:

    If you get copyrighted material that is normally for sale for free, it is likely illegal.

    http://www.amazon.com/Beat-Devil-Humphrey-Bogart/dp/B00005YUNC

    For sale.

    http://www.archive.org/details/beat_the_devil

    For free.

    Likely not illegal. Looks like you're wrong.

     

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  24.  
    identicon
    Anonymous Coward, Jan 15th, 2011 @ 7:57am

    Re: Re: Re: Re: Re:

     

    reply to this | link to this | view in thread ]

  25.  
    identicon
    Anonymous Coward, Jan 15th, 2011 @ 8:43am

    Re: Re: Re:

    You made two points in the article, one being a snarky jab at certain groups who may choose to use YouTube precisely because YouTube has said this is A-OK, and the other being another rambling about alternative business models.

     

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  26.  
    identicon
    abc gum, Jan 15th, 2011 @ 1:05pm

    I do not understand how pointing out hypocrisy can be considered FUD - which as we all know, is an acronym for Fear Uncertainly and Doubt.

    Typically, FUD is used to attack competitors in the marketplace causing the potential customer(s) to rethink their purchasing decisions possibly leading to increased sales for the perpetrator of said FUD.

    Please explain what I am missing here, I'm sure it is quite simple and I merely overlooked it.

     

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  27.  
    identicon
    abc gum, Jan 15th, 2011 @ 1:10pm

    Re:

    I am certain that I certainly created a typo

     

    reply to this | link to this | view in thread ]

  28.  
    identicon
    Anonymous Coward, Jan 16th, 2011 @ 6:23am

    Re:

    It's FUD because rather than discussing the message, it's mocking the methods of getting the message out. It's laughing at the guy with the important message because he isn't dressed cool, or ignoring something important because the person delivering the message as a lisp. It is an attempt to make the presenter of the message look bad, uncool, someone you should fear or dislike. It is an attempt to make you unsure about their message because they are "hypocrites". It is made you make you doubt the content of the message, becuase the presentation isn't right.

    FUD.

    Put more simply, "don't pay attention to the message from that man, he is a jerk".

    FUD.

     

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  29.  
    identicon
    Anonymous Coward, Jan 16th, 2011 @ 7:08am

    Re: Re: Re: Re: Re: Re:

    Apparently you failed basic reading skilled:

    Creative Commons license: Public Domain

    So either the material has been put in the public domain by the rights holder, fell into the public domain at some point, or something is telling a big fib.

    Which is it? You are the great sleuth, so tell us how we know.

     

    reply to this | link to this | view in thread ]

  30.  
    identicon
    abc gum, Jan 16th, 2011 @ 8:34am

    Re: Re:

    I remain unconvinced by your argument. Are you claiming that there was no hypocrisy?

    One should be skeptical of the motivation(s) of a hypocrite. Pointing out facts is not FUD. FUD is the intentional dissemination of falsehood driven by ulterior motive(s).

     

    reply to this | link to this | view in thread ]

  31.  
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    The eejit (profile), Jan 16th, 2011 @ 9:56am

    Re: Re: Re:

    I prefer my version: Fucked Up Doublespeak.

     

    reply to this | link to this | view in thread ]

  32.  
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    Mike Masnick (profile), Jan 17th, 2011 @ 12:33am

    Re: Re: Re: Re:

    You made two points in the article, one being a snarky jab at certain groups who may choose to use YouTube precisely because YouTube has said this is A-OK, and the other being another rambling about alternative business models.

    You're a smart guy. I'm surprised you would so totally misunderstand a rather simple concept.

    Please read again.

     

    reply to this | link to this | view in thread ]

  33.  
    identicon
    Huph, Jan 17th, 2011 @ 3:29pm

    Hypocrisy?

    I'm not sure this is actual hypocrisy, the quote is "There's no such thing as free movie" and Youtube is a video hosting site. Now, it would depend on how you define "movie", and while *I* tend to think this is almost hypocrisy since movie is simply shorthand for "moving picture", I'm fairly sure the studios don't see Youtube as a "their movie" host. In their eyes, it's (supposed to be) a user-generated content hosting site. Of course, the site is a lot of things to a lot of people; a place to show work, home movies, a video journal space, a chance to share legal content, a chance to share illegal content, a place to log demo ideas, a medium to spread music, to collaborate, a simple online storage locker, a forum for commentary and communication, etc... it's a big site.

    It's just poor word choice on the part of the ad company. In order to avoid confusion, the phrase should have been "There's no such thing as a free 2 hour pile of bloated crap that we janked up with terrible 3D effects."

    BUT! What's more interesting is that this whole situation--even the discussion here at TD--is actual certified IRONY. You don't see that too often.

     

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  34.  
    identicon
    Eric, Jan 19th, 2011 @ 12:49pm

    Owwie

    I wonder if Mike has to wear a helmet daily so he doesn't get brain damage from banging it into the wall. I thought the whole concept of the article was simple:
    NYC says Free = Stealing
    NYC uses FREE site to spread word, thus by their own definition they are stealing.

    The only person who actually added anything insightful to the comments was Marcus. It was also sadly funny as all good humor is, because it's so true.

     

    reply to this | link to this | view in thread ]

  35.  
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    mirradric, Jan 19th, 2011 @ 7:43pm

    ok, so i got to watch a free video clip about free videos causing people to lose jobs. So that caused a sound tech to lose her job but gave jobs to 4 actors/actresses. Sounds like a good deal. That's an additional 3 job created!!!

     

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  36.  
    identicon
    sikiş, Oct 19th, 2011 @ 4:37pm

    sikiş izle

    Ara naqra inti tmur inti mod tiegħek lura,

     

    reply to this | link to this | view in thread ]

  37.  
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    sikiş izle, Jan 12th, 2012 @ 2:21am

    great

    thanks admin thi s is great

     

    reply to this | link to this | view in thread ]

  38.  
    identicon
    sikiş izle, Feb 2nd, 2012 @ 1:05pm

    sikiş izle

    good boyz king.

     

    reply to this | link to this | view in thread ]

  39.  

    Telemarketingürünleritürkiyesatışlideritvshopsanalmağazacılık

    Sounds like a good deal. That's an additional 3 job created!!!

     

    reply to this | link to this | view in thread ]

  40.  
    identicon
    can bonomo love me back, Feb 24th, 2012 @ 1:11am

    thanks a lot

    I wonder if Mike has to wear a helmet daily so he doesn't get brain damage from banging it into the wall. ounds like a good deal. thanks admin this is great..

     

    reply to this | link to this | view in thread ]

  41.  
    identicon
    sikiş izle, Feb 27th, 2012 @ 5:32am

    sikis izle

    understand how pointing out hypocrisy can be considered FUD - which as we all know

     

    reply to this | link to this | view in thread ]


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