If Your Company Has A Chief Digital Officer, You're Doing It Wrong
from the this-is-a-mistake dept
For a little while, it had seemed like media companies had moved away from such positions -- and I had hoped it was a sign that they had realized what a mistake it was. Instead, it seems like the concept was merely lying dormant. AdAge reports that the role of the Chief Digital Officer is making a comeback within media companies. Thankfully, the AdAge article at least suggests that the new rush to hire such positions often indicates that a company "is behind." Of course, what it doesn't really acknowledge is that hiring a "Chief Digital Officer" probably isn't going to solve the problem. It's more of a sign that the business isn't really thinking digitally at all.