DailyDirt: Promotional Space Food
from the urls-we-dig-up dept
Red Bull made a huge advertising event out of Felix Baumgartner's record-breaking free-fall from the edge of space. But it's not the only food/drink maker to sponsor a space-related promotion. Maybe it's a bit disconcerting that food companies have enough dough in their advertising budgets to fund crazy stunts, or maybe it's awesome that advertising/marketing budgets are being used to fund incredibly cool projects.... Either way, here are a few other examples of sponsored space foods.
- Pizza Hut delivered the first pizza to the International Space Station in 2001, which Russian cosmonaut Yuri Usachov ate as a $1 million promotional stunt. Salami instead of pepperoni was used as a topping, and extra salt and spices were added to adjust for the deadened taste buds of a long-term space inhabitant. [url]
- Commemorative M&Ms celebrated SpaceShipOne's successful sub-orbital flight and its Ansari X Prize win. M&Ms were also used on a test flight to demonstrate weightlessness to spectators watching a remote video stream. [url]
- M&Ms have been taken aboard numerous NASA missions for about 30 years. However, NASA has generally been coy about calling the space-worthy candies M&Ms. [url]
- Specially-designed cans of Coke and Pepsi have been on a space shuttle mission during the Cola Wars. The beverages weren't that refreshing for astronauts due to a lack of refrigeration and messiness. [url]