Netflix PR people must be having quite a week. First, the company had to apologize for hiring actors
to pretend to be excited Canadian customers to the press, and then CEO Reed Hastings made a really bad joke to a reporter, when asked if Americans would get upset about the fact that Netflix was cheaper in Canada. In response, Hastings called Americans self-absorbed
and figured they wouldn't notice:
THR: American services when they enter the Canadian market typically charge the locals more than they charge stateside. Why the discount for Canadians?
Hastings: We want to provide an incredible value for Canadians, and it's the lowest price we have anywhere in the world for unlimited screenings. And anyone can try it for free for a month. It's pretty addictive.
THR: Are you concerned that American Netflix subscribers will look north and ask for the same discount Canadians get at $7.99?
Hastings: How much has it been your experience that Americans follow what happens in the world? It's something we'll monitor, but Americans are somewhat self-absorbed.
While it may have been true that most Americans wouldn't
have noticed, making such a statement certainly called their attention to it... and so, off we go to yet another Netflix apology
, where Hastings apologies for the "awkward joke" and talks about how great Americans are.