Microsoft Back To Trying To Bribe People To Use Bing
from the if,-at-first,-you-don't-succeed... dept
We've discussed in the past how Microsoft's attempt to bribe users to use its search engine -- based on a Bill Gates brainstorm from back in 2005 -- turned out to be a dismal failure, and pointed out how recent research shows how little some companies understand incentives. However, Microsoft is apparently back at it again, creating a somewhat different loyalty rewards program for Bing users. While I'm sure it will appeal to some folks, something about this just makes me think even less of Bing. It makes me wonder: if they need to pay me to use it, is it because they know the experience just isn't as good as the competition?