The commercial is marginally funny, but it makes no sense why Apple would get so upset about it. Apparently, the reason given so far is that the company doesn’t like that the glass is shown shattering into large jagged pieces — but it’s not like that’s going to cause people to go try to recreate the situation in the commercial. And, if the rumor is true, threatening to remove Newday’s apps from the app store is just petty (which, it should be admitted, Apple seems to have no problem with). Of course, the end result of all this — yet again — is that more and more people are viewing the ad. And even I don’t think Apple is so crafty as to issue the takedown just to get the ad more attention.
Yeah, the Newsday ad isn’t accurate. The screen wouldn’t shatter like that, it’s probably laminated, but did Apple think that someone would smash a real iPad for a commercial? Would they have felt better if Newsday did?
did Apple think that someone would smash a real iPad for a commercial?
I think the (overblown) concern from Apple’s perspective isn’t that someone would intentionally try to recreate what’s in the commercial, but the implication that if you accidentally dropped the iPad, the glass face would shatter into several pieces.
iPad Firesays:
Re: Re: OK, I laughed
When I dropped my iPad, onto a carpeted floor, the glass cracked clear through. No lamination. My crack was just in the corner, but it was a nice curving break with an exposed sharp edge.
I have no difficulty whatsoever in picturing the iPad breaking glass in exactly the manner depicted.
I can see where Apple has a concern (I’ve seen a number of broken iPhones and iPod Touches that were dropped). Apple likes to think that their stuff isn’t breakable, though that is not the case.
All in all, I think that the ad is quite amusing, and only an idiot would try to do what was portrayed.
I think the ad is rather stupid, but that still doesn’t explain why it would make Apple look stupid, or be any kind of negative reflection at all… “Don’t make a commercial for your app that we don’t like or we’ll pull your app.” I mean, what is that???
JEDIDIAHsays:
Re: That's funny
I think the real problem is that this would even come up at all. You are a 3rd party provider more or less minding your own business and then suddenly you do something that the platform tyrant dislikes. Then BOOM: you are suddenly blackballed and unable to sell your product any more.
Even if the story isn’t true, it still exposes a big problem with “walled garden” products.
Its a good thing most of you don’t run your own company because you have no concept of how a large company runs and what it takes to make money.
Apple has every right to ask this to be pulled. The glass breaking is not realistic and when I showed this to a few people that was the one thing they commented on. In fact at our company we’re looking at the durability of the devices for large scale rollout and one of the VPs commented on this ad.
You don’t think it matters? THink again.. or at least think.
Apple gets a bad rap when people don’t use their brains and think before they post this stuff.
Alatarsays:
Re: Re: Hey Apple!
“Apple has every right to ask this to be pulled. The glass breaking is not realistic and when I showed this to a few people that was the one thing they commented on.”
Oh yeah, I’m sure an ad that show that, “guess what, if you smash an Ipad on a table, it will break”, is really a bad thing for Apple and a blatant lie.
The ad is funny and would bring customers in, of course people understand that smashing it is not a wise thing.
“…of course people understand that smashing it is not a wise thing.”
You’re giving way too much credit to people.
Anonymous Cowardsays:
Re: Re: Hey Apple!
“Apple has every right to ask this to be pulled.”
No, Apple has no right to control the property of others. Copy”right” is a misnomer, it’s really a privilege.
Common Sensesays:
Re: Re: Hey Apple!
It’s not the people who post this stuff or make those commercials that are the problem. It’s the morons like your VP who think a commercial NOT for an iPad can be used to determine any real conclusions for the iPad. Basically, it’s the people who don’t use their brains before they RESPOND, that give Apple a bad rap.
And that’s without getting into the fact that if you were concerned about the durability of a device that you were thinking of rolling out large scale, and you didn’t do some sort of test like that to confirm the actual durability, you’re a moron of a different level. Think harder.
Your right, Apple has the right to ASK… but thats it..
Maybe instead of trying to blackmail Newsday (which is probably illegal) It should take the CEO of Newsday out for a nice Italian dinner, a nice bottle of wine, and then get down on their knees and Suck his…. I mean.. beg newsday not to air this.
“Apple has every right to ask this to be pulled. The glass breaking is not realistic and when I showed this to a few people that was the one thing they commented on. In fact at our company we’re looking at the durability of the devices for large scale rollout and one of the VPs commented on this ad.”
So we can then assume that all other commercials and everything else on TV is realistic?
Anonymous Cowardsays:
Re: Re: Re: Hey Apple!
Filmed on a close course and professional idiot operating the iPod.
This is so funny to me because when I saw this commercial last week, the first thing I thought of was “oh no, I don’t think Apple’s going to like that.” It has nothing to do with worries about copycats, but just the visual of the iPad shattering like that gives an impression of it being fragile.
Don’t get me wrong – I’m not saying I agree with them, but given their history of trying so hard to portray a specific image and how aggressive they are at keeping everything so tightly locked down, this doesn’t surprise me in the least. I’m pretty sure they only want people to think that their products are amazingly simple to use, they “just work,” and they don’t have any of the typical computer problems.
I’m sure they don’t want people thinking the iPad smashes into pieces when it’s dropped – regardless of whether or not we all know that’s exactly what would happen. Even if the ad showed the screen cracking or breaking realistically (which would detract from the humor), I think Apple would still have problems with it.
JoeNYCsays:
Big Brother Apple
And they wonder why people jailbreak their devices???
Just another cheezy commercial designed for some degree of shock value, not reality. Apple has come up with some of the greatest ads of our time, but sometimes I think they either experiment with a new ad consultant, or the current one has an off day…
What made Apple think that someone would smash a real iPad for a commercial for exposure?
There is no doubt that the concern from Apple’s perspective is that if you dropped the ipad, the glass face would shatter thus making people think twice before buying one….they should drop one off a desk onto carpet or tile to show folks the outcome. My experience is it may be better than shown….
Comments on “Apple Accused Of Demanding Newsday Drop Its iPad App Ad”
no sense of humor?
there’s an app for that. oh wait…
Apple + “This one’s just bizarre” = only when Apple does something right.
OK, I laughed
Yeah, the Newsday ad isn’t accurate. The screen wouldn’t shatter like that, it’s probably laminated, but did Apple think that someone would smash a real iPad for a commercial? Would they have felt better if Newsday did?
Re: OK, I laughed
did Apple think that someone would smash a real iPad for a commercial?
I think the (overblown) concern from Apple’s perspective isn’t that someone would intentionally try to recreate what’s in the commercial, but the implication that if you accidentally dropped the iPad, the glass face would shatter into several pieces.
Re: Re: OK, I laughed
When I dropped my iPad, onto a carpeted floor, the glass cracked clear through. No lamination. My crack was just in the corner, but it was a nice curving break with an exposed sharp edge.
I have no difficulty whatsoever in picturing the iPad breaking glass in exactly the manner depicted.
Re: OK, I laughed
I think this is a better showing of what would happen (before it goes in the blender). Of course I don’t know why they didn’t just use a real iPad.
http://www.youtube.com/watch?v=lAl28d6tbko&NR=1
I guess after the antenna gate Jobs got a little squeamish.
That's funny
I can see where Apple has a concern (I’ve seen a number of broken iPhones and iPod Touches that were dropped). Apple likes to think that their stuff isn’t breakable, though that is not the case.
All in all, I think that the ad is quite amusing, and only an idiot would try to do what was portrayed.
Re: That's funny
Kaze said:
Re: Re: That's funny
Well, I wasn’t going to comment on their clients, of whom I know none personally.
Re: That's funny
I think the ad is rather stupid, but that still doesn’t explain why it would make Apple look stupid, or be any kind of negative reflection at all… “Don’t make a commercial for your app that we don’t like or we’ll pull your app.” I mean, what is that???
Re: That's funny
I think the real problem is that this would even come up at all. You are a 3rd party provider more or less minding your own business and then suddenly you do something that the platform tyrant dislikes. Then BOOM: you are suddenly blackballed and unable to sell your product any more.
Even if the story isn’t true, it still exposes a big problem with “walled garden” products.
What?
“And even I don’t think Apple is so crafty as to issue the takedown just to get the ad more attention.”
It doesn’t seem like their style, but they are certainly crafty enough to pull that sort of thing off if they chose.
“And, IF the rumor is true, threatening to remove…” is what I think you meant.
Re: Re:
“And, IF the rumor is true, threatening to remove…” is what I think you meant.
Oops. Yes. Fixed.
Cruel
I think the cruelty of smashing a poor insect is disturbing. The violence on TV these days is astounding.
Re: Right on!
Where is PETA on this?
Hey Apple!
Controlling much?
Re: Hey Apple!
Its a good thing most of you don’t run your own company because you have no concept of how a large company runs and what it takes to make money.
Apple has every right to ask this to be pulled. The glass breaking is not realistic and when I showed this to a few people that was the one thing they commented on. In fact at our company we’re looking at the durability of the devices for large scale rollout and one of the VPs commented on this ad.
You don’t think it matters? THink again.. or at least think.
Apple gets a bad rap when people don’t use their brains and think before they post this stuff.
Re: Re: Hey Apple!
“Apple has every right to ask this to be pulled. The glass breaking is not realistic and when I showed this to a few people that was the one thing they commented on.”
Oh yeah, I’m sure an ad that show that, “guess what, if you smash an Ipad on a table, it will break”, is really a bad thing for Apple and a blatant lie.
The ad is funny and would bring customers in, of course people understand that smashing it is not a wise thing.
Re: Re: Re: Hey Apple!
“…of course people understand that smashing it is not a wise thing.”
You’re giving way too much credit to people.
Re: Re: Hey Apple!
“Apple has every right to ask this to be pulled.”
No, Apple has no right to control the property of others. Copy”right” is a misnomer, it’s really a privilege.
Re: Re: Hey Apple!
It’s not the people who post this stuff or make those commercials that are the problem. It’s the morons like your VP who think a commercial NOT for an iPad can be used to determine any real conclusions for the iPad. Basically, it’s the people who don’t use their brains before they RESPOND, that give Apple a bad rap.
And that’s without getting into the fact that if you were concerned about the durability of a device that you were thinking of rolling out large scale, and you didn’t do some sort of test like that to confirm the actual durability, you’re a moron of a different level. Think harder.
Re: Re: Hey Apple!
Your right, Apple has the right to ASK… but thats it..
Maybe instead of trying to blackmail Newsday (which is probably illegal) It should take the CEO of Newsday out for a nice Italian dinner, a nice bottle of wine, and then get down on their knees and Suck his…. I mean.. beg newsday not to air this.
Re: Re: Apple Fanboy
I knew you people would show up, eventually.
Re: Re: Hey Apple!
“Apple has every right to ask this to be pulled. The glass breaking is not realistic and when I showed this to a few people that was the one thing they commented on. In fact at our company we’re looking at the durability of the devices for large scale rollout and one of the VPs commented on this ad.”
So we can then assume that all other commercials and everything else on TV is realistic?
Re: Re: Re: Hey Apple!
Filmed on a close course and professional idiot operating the iPod.
Not Surprised by Apple's Overreaction
This is so funny to me because when I saw this commercial last week, the first thing I thought of was “oh no, I don’t think Apple’s going to like that.” It has nothing to do with worries about copycats, but just the visual of the iPad shattering like that gives an impression of it being fragile.
Don’t get me wrong – I’m not saying I agree with them, but given their history of trying so hard to portray a specific image and how aggressive they are at keeping everything so tightly locked down, this doesn’t surprise me in the least. I’m pretty sure they only want people to think that their products are amazingly simple to use, they “just work,” and they don’t have any of the typical computer problems.
I’m sure they don’t want people thinking the iPad smashes into pieces when it’s dropped – regardless of whether or not we all know that’s exactly what would happen. Even if the ad showed the screen cracking or breaking realistically (which would detract from the humor), I think Apple would still have problems with it.
Big Brother Apple
And they wonder why people jailbreak their devices???
Hypocrites..
I seem to remember Apple themselves running adverts that didn’t depict the real performance of the iPhone..
ROFL that was funny. Oh Apple needs to get a sinse of hummor
Yet another reason not to get the iBad…
Seriously?
Just another cheezy commercial designed for some degree of shock value, not reality. Apple has come up with some of the greatest ads of our time, but sometimes I think they either experiment with a new ad consultant, or the current one has an off day…
i love the ad funny pity it wont work so well n radio but il give it a try.
So iPads cause flies…
Because it shows just how poor quality the ipad (and by extension all apple products) really are.
Cue angry comments from people with more money than brains bashing me for hating inferior products.
Yep, Apple is that sneaky
Of course they are that crafty, but maybe they are shooting themselves in the foot with some of this stuff?
Ironically, the youtube video has now been pulled also.
Video link does not work. Please correct the link in your article.
Smashing the Ipad
What made Apple think that someone would smash a real iPad for a commercial for exposure?
There is no doubt that the concern from Apple’s perspective is that if you dropped the ipad, the glass face would shatter thus making people think twice before buying one….they should drop one off a desk onto carpet or tile to show folks the outcome. My experience is it may be better than shown….