Movie Producers Want Sole Ownership Of Facebook Fans
from the alternate-destinations dept
"... we fear that they are establishing themselves as an alternate destination and authority for the film. They could post false, misleading, or inappropriate content about the film which would be seen by Facebook users."Of course, if they posted false or misleading content, then the filmmakers would be able to make claims against them. That they're trying to misuse copyright law to take down such a fan effort seems deeply troubling. It's an abuse of copyright law, which is designed not to prevent someone from potentially doing something "misleading," but supposedly to give the producer a monopoly solely for the purpose of creating the incentive to create the content. Is Overture really suggesting that if this fanpage is allowed to continue it won't have incentive to make movies any more?
There's also a pretty strong case for fair use here again. While I haven't seen the fanart, so that could depend, if we go through the basic four factors test, it's hard to see how any of them side with Overture. The purpose is clearly non-commercial for the creators of the fanpage. The nature of the work is that it's a fanpage, designed to promote the original work and to provide commentary on it. It's not showing the movie itself, but rather promotional clips that were released by the filmmakers to gain interest in the film, so it's not using much of the actual movie. And, the user-generated content sounds at least somewhat transformative (though, again, it would help to actually see what was taken down).
Finally, while the letter accuses the fan page of pulling content off of the official site, chunlou insists that that did not happen, and claims that the official site was way too slow to update, and they usually had the content first. Frankly, the whole thing seems pretty silly. A decade ago, we would hear about movie studios freaking out about fanpages, but it had seemed like most of them had figured out that such things are a good thing. Apparently, some filmmakers aren't quite there yet.
Anyway, we've posted the full takedown letter after the jump, where they admit that they're happy that there is a fan group, but they're afraid too many people will go there. Chunlou has filed a counternotice claiming fair use, so we'll see if Overture takes this any further.-----Original Message-----
Copyright Notification #: 176887627
Name: [personal name withheld]
Email: [personal email withheld]
Description of copyrighted work
Video clips, stills, promotional photos, and movie posters owned by Overture Films, of which I am a contracted agent.
Location on fb network
How Copyright infringed
[Links to content]
I work for Mammoth Advertising, which is contracted by Overture Films to run the online marketing campaign for a film called "Let Me In", being released in the United States on October 1 2010. Any and all "Let Me In" content approved for Facebook is located on the official fan page, of which I am an administrator: http://www.facebook.com/letmein
This unsanctioned group features video clips, stills, photos and movie posters owned by Overture that have not been approved for upload to Facebook. They have ripped film clips from exclusive promotions on external websites, and from the official "Let Me In" Facebook page, and uploaded them to Facebook through their group.
The group administrators seem to be enthusiastic and genuine in their support for the film, and we certainly encourage Facebook fans to come together and discuss it. However, they do not have rights to the content they are featuring, and we fear that they are establishing themselves as an alternate destination and authority for the film. They could post false, misleading, or inappropriate content about the film which would be seen by Facebook users.
We do not wish for the group to be terminated, but we do need all the content listed above to be removed.
Thank you kindly, [personal name withheld]