Did Activision Violate Arnold Schwarzenegger's Publicity Rights With Austrian Accented Thor?
from the i'll-be-baaaaack dept
Ah, the fun never stops with the still ambiguous world of publicity rights, a relatively recent, but growing field of "intellectual property" that has all sorts of problems. THREsq points us to a legal analysis of whether or not California Governor Arnold Schwarzenegger would have a publicity rights claim over the character "Thor," found in Starcraft II. It's hard to argue that the character isn't based on Ahhh-nold, as it has his accent and repeats (sometimes paraphrased) famous Arnold lines from various movies:
In some ways, this is not all that different than the recent complaint from Michael Jackson's estate over the "zombie" Michael Jackson found in the game Plants vs. Zombies. Of course, to make this even more interesting, Schwarzenegger is still leading the legal fight against violent video games in California, so it seems even more amusing that his "voice" appears in a new video game.
That said, there's no indication that Schwarzenegger is actually upset by this -- and he apparently has not complained about other attempts to mimic his voice, such as with the Simpson's character McBane. So, at this point, the post above appears to be idle speculation on how a publicity rights claim might play out. However, it seems like a sad commentary on the state of publicity rights law that it's even worth considering whether such a creative choice by the gamemakers might break the law.
Jay: Hmmm... Gonna have to hack my PSP... silverscarcat: I need a new battery for my PSP. :( It keeps shutting off if it's unplugged for more than 2-3 minutes, even on a full charge. Mike Masnick: green bars are back, and hopefully functioning better than before. :) silverscarcat: Oh look, AJ's having a cow and the internet tough guy is trying to be a stereotypical high school bully. *Rolls eyes* Hey, Mike, I know it's not in your nature to ban someone, but, damn, something needs to be done about this sometimes I think. Rikuo: unfortunately, nothing can be done. IP address block? Useless since either AJ is on a dynamic IP or he's on a static but using someone else's equipment. Username block? That would only add fuel to the "CENSORSHP" fire silverscarcat: Well, I think I'm going to leave for the day. That troll that plays the internet tough guy really should get laid, I think. It might help him think straight. Rikuo: holy fucking shit...I want to be this man http://arstechnica.com/information-technology/2013/05/fios-customer-discovers-the-limits-of-unlimited-data-77-tb-in-month/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+arstechnica%2Findex+%28Ars+Technica+-+All+content%29 Warning - Home Server pornz on that link BentFranklin: in that article, where it describes his rack, what does 1u, 2u, 4u etc mean? Jeff: @Bent - 1U, 2U, 4U are units of measurement for server racks. http://en.wikipedia.org/wiki/Rack_unit Dark Helmet: Hell, I"m just a silly tech services sales guy and I knew that... yaga: DH you should have just stopped at silly. dennis deems: Holy Cow http://arstechnica.com/information-technology/2013/05/doctors-save-babys-life-with-3d-printed-tracheal-implant/ http://www.fairphone.com/ -- I wonder why they don't use kickstarter. does this make sense to anyone? is kickstarter not available in europe? Rikuo: There is for UK. You have to be a UK resident http://www.kickstarter.com/help/faq/creator+questions#GettStar of course that's just for the one company, called Kickstarter. There are other crowd-sourcing companies