Two supermarkets based in the northeast are involved in a legal dispute after one of them, Stop & Shop, put out an advertisement with the tagline "Save More Every Time You Shop." Competing market A&P (which few people remember actually stands for The Great Atlantic & Pacific Tea Company) is complaining that it's false advertising to say that you'll save every time
. While I generally tend to have a problem with false advertising claims, you do have to wonder if a throwaway line like the one here actually leads anyone to believe that "every time" they go to this one store, they'll save money. A&P does have a few more specific claims about the details of the ads, which show two shoppers who apparently saved a certain amount compared to the same items bought at a nearby A&P (including the fact that they have no records of bills in the amount in question at the local shops on the days the comparison was supposedly made). Those might have a bit more sway, but it seems like a silly tagline is unlikely to really lead to any actual harm in terms of people believing it to be true.