Not again. What is it with major international sporting events and governments' willingness to bend over backwards to give them extraordinary intellectual property protections? We all know about how the Olympics seems to always get intellectual property rights
that go beyond any standard trademark laws. And we've seen similar things with the FIFA World Cup
. Apparently, the same is happening for other "World Cups" as well. Lawrence D'Oliveiro points us to the news that the Rugby World Cup was able to get a special law passed in New Zealand
that could make using those three words together in the wrong way subject to fines of up to $150,000. Basically, you can't say those words in any sort of fundraiser, promotion or event, unless you're an official sponsor. The Rugby World Cup people promise they'll "use common sense" before going after anyone using those words, but already some fundraisers and car rental shops have been told to change their signs for mentioning the World Cup.