French Supreme Court Says Buying Adwords On Trademarked Terms Is Not Trademark Infringement
from the about-time dept
Well here's some good news. For many, many years there have been lawsuits around the globe accusing Google of violating trademarks of companies by selling ads based on the trademarked keywords of others. Thankfully, most courts around the world recognized that trademark law is not about giving total control over the words to one party, but about protecting consumers from confusion -- and thus ruled that it was perfectly legal to have ads on trademarked keywords (so long as those ads were not presented in a confusing manner). The one exception was France, which bizarrely ruled against Google. The case was appealed up to the European Court of Justice, who earlier this year said that selling ads on trademarked keywords is not infringement. With that ruling in hand, the French Supreme Court has now ruled in favor of Google and said that Louis Vuitton and others, who were complaining, have no infringement to complain about. This is a good ruling, though not a huge surprise after the EU ruling earlier.