In a move apparently designed to remind people just how pointless Time Magazine can be at times, the company has started implementing a sort of hidden paywall, in that it's publishing only excerpts of most of its articles online
with the latest issue. Instead, if you go to various Time Magazine articles, it tells you that you should go buy the paper copy, or pay for the iPad version. This isn't quite a direct paywall, since there's no way to directly pay online for the content. Instead, you first need to pay up for an iPad or take a trip to the store to get a paper copy of the magazine. Talk about the antithesis of embracing what the digital era allows. Time Magazine apparently thinks it's wise to opt-out of letting people actually share your content with each other. It seems to be rejecting the concept of valuable "passed" or "earned links," despite plenty of evidence as to how important it is. On top of that, Time Magazine seems to think that not putting its content online where people want to see it will actually drive people to find it in other formats, rather than driving people to either other destinations or
to "unauthorized" versions of the content. If I were running a Time competitor... say the massively struggling Newsweek
, I would be all over the place telling people that my content is available online for all of you who don't want to conform to Time's view of how you have to read a general news magazine.