Steve Jobs fired the latest salvo in the ongoing Apple-Adobe spat today, with his "Thoughts on Flash"
posted on the Apple site. In short, he says that Adobe looking out just for its own interests in drawing developers to its "100% proprietary" Flash ecosystem while Apple supports a great, open standards-based world. But just as we pointed out a couple of weeks ago when Apple moved to block cross-platform development tools
, regardless of what Apple says, its interest is locking developers into its Apple-controlled and dominated ecosystem. Nearly every accusation Jobs levels at Adobe and its products can be made about Apple and the way it seeks to control iPhone app development. Jobs brings up Apple's support for open Web standards, but that's really little more than a red herring to distract attention from how Apple wants to lock down developers into its own ecosystem. Jobs makes it clear that he has no interest in developers using any platform apart from the iPhone, and any tool that helps them do so is worthy of his scorn. So for him to talk about supporting Web standards -- with the point being that they're standards, available across platforms -- is disingenuous when Apple's strategy for apps is guilty of pretty much everything he accuses Adobe of. None of this, on a strategic level, is particularly reprehensible, they're just business decisions (even if we don't agree
with the approach). But Apple's apparent insistence on playing by a different set of rules to everyone else, and the hot air that accompanies it, grates just a little bit.