We've talked about smart filmmakers learning to embrace file sharing to enlarge their audience and to improve their business model, but it appears that some filmmakers are getting the wrong kind of message. TorrentFreak has the story of how some filmmakers in Denmark, who had a total flop on their hands, pretended that the local Piratgruppen organization literally broke into the studio, stole (used correctly, for once) the film, and were threatening to put it online. Of course, the whole thing was completely made up in a weak attempt to get publicity
. Little actually came of it until it was exposed as totally made up -- but it's a pretty serious issue. The studio was blatantly lying and accusing people of out-and-out criminal behavior, knowing that it was false. And this is in Denmark, where the local anti-piracy group has been quite aggressive in going after anyone for copyright infringement. Shameful.