American Idol Contestants Have To Give Up Their Social Media Presence?

from the can't-build-your-own-damn-brand dept

Apparently, you don't just commit to handing over your music recordings if you enter American Idol, but now you have to give up your ability to build your own brand, as well. Hypebot alerts us to the news that American Idol contestants for the latest season were all forced to shut down their Facebook, MySpace and Twitter usage, and point everyone directly to American Idol's own website instead. In an age when having a strong social media presence is important to career success for many musicians, this seems like quite a big trade-off.


Reader Comments (rss)

(Flattened / Threaded)

  1.  
    identicon
    Anonymous Coward, Mar 10th, 2010 @ 7:14pm

    Everyone knows that superstars are better than the unwashed masses so it makes perfect sense to cut off all contact with the hoi polloi and the plebs.

    Just ask how well it's been working out for Metallica.

    Superstar!

     

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  2.  
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    slander (profile), Mar 10th, 2010 @ 7:27pm

    Re:

    Who?

     

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  3.  
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    Jell-O Man, Mar 10th, 2010 @ 7:34pm

    Exposure

    I don't get it, you would think that exposure through the world wide web would be a plus. More people would follow them that way, and in turn watch American Idol. More viewers equals more cahs, right?

     

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  4.  
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    jxj, Mar 10th, 2010 @ 7:46pm

    The millions the industry can afford to pour into these talentless morons have always been enough to manipulate the weak minds of the unwashed, so as long as it works they'll keep trying to do it.

    Now, with the advent of the internet, things haven't always been so clear-cut, as we keep seeing technically unmarketed content appear on the charts simply through its virtue, the personal promotion from the creators and the amazing marketing machine that filesharing has become.

    The day American Idiot contestants can't get a foot through the door will be a good day for humanity.

     

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  5.  
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    Anonymous Coward, Mar 10th, 2010 @ 8:14pm

    Hey,

    Simon Cowell has to make money by promoting "his" artists somehow!

     

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  6.  
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    mrharrysan (profile), Mar 10th, 2010 @ 8:29pm

    Of course

    It doesn't surprise me that the producers of that show want total control over all aspects of marketing and the public image of the show. You can't have some kid Tweeting about how the show is rigged and how they knew who was going to win all along.

     

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  7.  
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    Anonymous Coward, Mar 10th, 2010 @ 8:32pm

    Re: Re:

    That's why musicians make music, right? To become superstars, you know, rich and famous. Rock and roll! Doing illegal drugs and paying for prostitutes!

    Rock and roll! Breaking all the rules!

    Don't infringe on my copyright, that's stealing, shouldn't do that, that's wrong.

    Rock and roll! Sticking it to the man!

     

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  8.  
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    Duckbutter, Mar 10th, 2010 @ 8:48pm

    Am Id taking it away

    Are you saying these idiots, err idols, know how to use the interweb?

    Are you trying to say these idiots, err...idols are able to turn a monitor on?

    Harrumph

     

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  9.  
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    NAMELESS.ONE, Mar 10th, 2010 @ 8:55pm

    reason

    they the media lobby do not want any proof that anyhting freely exposed would garner sales

    simple and true

     

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  10.  
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    Anonymous Coward, Mar 10th, 2010 @ 9:43pm

    Given that American Idle is played over cableco infrastructure with government granted monopoly power, I propose that this behavior by American Idol should be illegal.

    No, the networks should not get to exercise their unearned government granted monopoly power to exploit others.

     

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  11.  
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    Anonymous Coward, Mar 10th, 2010 @ 9:46pm

    Re: Of course

    and why not?

    I contend that we can't have some government grant these people monopoly power and then allow them to exercise their unearned monopoly power in the manner that they do.

     

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  12.  
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    Pixelation, Mar 10th, 2010 @ 10:28pm

    Umm, let's see. Spend the rest of your life washing dishes and hoping you'll get discovered by singing on the street corner or give up give up being a " Facebook twit" for a while and likely get vaulted into stardom. Let the other Twitter twits twitter on about the idol twits.
    Not exactly selling their souls for a shot at fame.

     

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  13.  
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    Anonymous Coward, Mar 10th, 2010 @ 11:56pm

    Or is it because on Cowell's show 'X Factor' in the UK lots of information that Simon and his associates thought could be damaging? Would the public be distraught to find out that Idols are humans? Or perhaps it was because it was leaked on Twitter that two of his male contenders were dating? They quashed that tweet too...

     

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  14.  
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    Anonymous Coward, Mar 11th, 2010 @ 12:04am

    Re:

    Nah, it's fine if they are human. It's sub-human idols that would cause parents to ground their 14-year-olds (e.g. when they start going to school in just their underwear and a strange wig made of feathers). Also, the aliens.

     

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  15.  
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    Mr RC (profile), Mar 11th, 2010 @ 12:05am

    erm...

    Not American... Not a lawyer...

    but isn't this a freedom of speech issue?

    They are essentially denying contestants their freedom of speech..

     

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  16.  
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    Anonymous Coward, Mar 11th, 2010 @ 12:11am

    Re: erm...

    It is a contract issue. A company is saying, you want us to promote you via our show, you have to shut down your social sites.

    It's perfectly legal but no less stupid.

     

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  17.  
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    Mr RC (profile), Mar 11th, 2010 @ 12:34am

    Re: Re: erm...

    I didn't think you could contractually sign away your legal (or constitutional rights)..

     

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  18.  
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    Anonymous Coward, Mar 11th, 2010 @ 1:29am

    Re: Re: Re: erm...

    If you don't want to play by the rules, don't sign. You won't have to put up with the publicity and potential for fame when you're flipping burgers.

     

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  19.  
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    Anonymous Coward, Mar 11th, 2010 @ 2:22am

    musicians on american idol?

     

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  20.  
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    Anonymous Coward, Mar 11th, 2010 @ 3:43am

    Re: Re: Re: erm...

    You've never been to public school then, right?
    You can sign away almost anything under the banner of "terms of service".

     

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  21.  
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    yozoo, Mar 11th, 2010 @ 5:18am

    Just Curious

    Can anyone name an actual American Idol winner . . . any of them?

     

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  22.  
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    Anonymous Coward, Mar 11th, 2010 @ 5:46am

    Not much to idolize in that show

     

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  23.  
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    Clay, Mar 11th, 2010 @ 6:15am

    Can't blame them

    The more outlets they have for expressing their opinion, the more opportunities they have to make asses of themselves.

     

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  24.  
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    Clay, Mar 11th, 2010 @ 6:18am

    Re: Re: Re: erm...

    You're not signing away your rights. You still have all your constitutional rights, you'd just be dropped from the contract upon expressing those rights.

     

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  25.  
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    Bullpine (profile), Mar 11th, 2010 @ 7:02am

    Re:

    Quote JXJ "The day American Idiot contestants can't get a foot through the door will be a good day for humanity."

    Hey JXJ how envious of you! Does the JXJ mean jealous x jealous? You must have bombed the audition. Are you one of the freaks? That's it!

     

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  26.  
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    Anonymous Coward, Mar 11th, 2010 @ 9:21am

    Re: Just Curious

    Simon Cowell?

     

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  27.  
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    NoPay!, Mar 11th, 2010 @ 9:56am

    Re: Re: Re:

    free drugs and free hookers...or no deal!

     

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  28.  
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    Pontifex (profile), Mar 11th, 2010 @ 2:57pm

    Re: Re: Re: erm...

    The First Amendment prohibits the government from quashing free speech. American Idol is not the government.

     

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  29.  
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    Tek'a R (profile), Mar 11th, 2010 @ 7:37pm

    I think this is more about control over how publicity functions. American Idol does not want to promote someone into a success. Operating much like, well, every recording giant ever, they would much rather promote you Through themselves.

    Dont encourage people to download the music you have had posted, free, on your own personal webspace. Instead guide everyone to Us, we will gladly sell them those tracks*

    *you will not receive any royalties or payment.

    It is just a fairly hamhanded and early attempt to make sure all success shortcircuited back into the IDOLSHOW

     

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  30.  
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    Paul Puri, Mar 11th, 2010 @ 11:12pm

    Really?!

    Yes. Because Facebook, Twitter, and Myspace over power American Idol when it comes to promoting ones self. Explain how being 'social' is a bigger benefit over, say, millions of people watching you on national television. I'm sure the contestants got over it really fast. Sob, cry. I can't Tweet to a few non relevant people so they can complain about me trying to be famous. So I'm just gonna have to live with performing live on stage. Really?! Really?!

     

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