DailyDirt: Creepy Ads From Big Data
from the urls-we-dig-up dept
Lots of advertisers are turning to data mining techniques to try to squeeze more value out of their budgets. Given all the data that gets collected by our phones/browsers/credit cards/etc, it's not too surprising that ads can get pretty creepy, pretty fast. Here are just a few stories about ads that aren't technically doing anything wrong -- but that haven't quite gotten their privacy behavior right either.
- Target has been highlighted for its uncanny ability to predict when women shoppers are pregnant. Public birth records just aren't updated anywhere near fast enough for retailers who want to know when to start sending targeted ads to new parents ASAP. [url]
- Marissa Mayer said credit card companies can predict a divorce with 98% accuracy two years before it happens. Considering 50% of marriages end in divorce anyway, that might not be considered impressive..? [url]
- Facebook uses photos from some of its users to help promote various products, and sometimes the results are far from flattering. Becoming the new spokesperson for 55 gallon tubs of lubricant probably isn't what Nick Bergus wanted to be. [url]
- To discover more interesting advertising-related content, check out what's floating around on StumbleUpon. [url]