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If A Blogger Links To The New Paywalled NY Times, And It Leads To A Subscription, Will The NYT Pay The Blogger?
from the questions,-questions... dept
Felix Salmon wrote up a blog post recently that details just how amazingly confused the NY Times appears to be about its new plan for a paywall. Apparently, the paywall will even include the NYTimes' blog sites -- which even the WSJ tends to keep outside of its paywall. As Salmon notes, this could drive some of the NYT's more popular bloggers to go elsewhere. But where it gets really confusing is that the NYT's execs seem to go back and forth over whether or not links into NYT articles from other sites (such as blogs) will count against the "quota" that leads to the paywall. Sometimes they say it won't count, except when they say it will count. Basically, it sounds like they don't know, but they're so afraid of people sneaking in that there will be at least some limit.
But this leads to a rather fascinating question that one of Salmon's readers asks in the comments (unfortunately, it looks like Reuters doesn't let you link directly to comments): if a blog post drives traffic to the NY Times, and that counts against the quota of "free" articles, leading users to eventually sign up for the paywall, will the blogger get a cut of the paywall fee? After all, isn't part of the argument from newspapers upset with aggregators that they're getting some sort of "free ride"? Wouldn't the same apply in reverse? If newspapers, such as the NY Times, are getting direct revenue from an action initiated by a blogger, then by the newspapers' own convoluted logic, don't those newspapers owe money to the bloggers?
But this leads to a rather fascinating question that one of Salmon's readers asks in the comments (
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Reader Comments (rss)
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Going elsewhere
I run into a lot of times coming up to the TOS page on mislinked articles to Bloomberg. The link ends at the TOS page and if you want to read the article you then have to go search the site to find it.
Instead, when I run into this, I do a quick search of a few words in the post that brought me and find multiple hits of the same article on the net, allowing me to read it without all the hassle.
If the NY Times is under the impression that a paywall is going to bring them money because some blogger hit the quota wall, they are sadly mistaken that the info won't be on the net.
All this will do is ensure two actions. One will be that I look through net searches to dodge the crap and the other is I will find other sources to quote that doesn't have the hoops to jump through.
The one thing the NY Times has is of limited value is the local stuff for it's hometown readers. I don't live in NY, nor any place close so that is a non-interest on their strongest point for those out of the geographic area.
I will not pay to find the occasional article there that can be found most anywhere else. Nor will I deal with any sort of barrier put up to prevent that. So if bloggers are to be charged with multiple visits because they sourced there, the NY Times will have lost a lot of net presence and by virtue of losing it, they will have also lost lots of readership (read eyeballs for ads) in the process.
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It was 4 years...
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kcirt dnim idej
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Eh?
Wouldn't the better question to ask is "Why would a blog link to a newspaper paywall site"?
Because, rest assured, if a blog points me to a paywall site, that's it for the blog. The last thing I'd ever want is an annoying message greeting me after clicking the blog's link for further info.
Oh, and that's a hint, Techdirt. ;) (not really, but I'd have to verify the link's properties from then on, something I don't do now)
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Re: It was 4 years...
They should talk to us about how to do their paywall correctly and how to add value.
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I'll pay when you deliver the news to me
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What about links to the blogger's page
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Automatically finding alternates
http://www.rdpnda.com
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Sooo.....
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Why is it that companies would rather pay a million dollars for a TV ad with no statistics or targeting, but they won't pay any real money for online ads that offer invaluable features not offered by other media?
Hulu should be making a killing on their ads (it's like TV ads would be if every viewer had a Nielsen box), but no, advertisers want to stick with the same overpriced formats they're accustomed to.
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How to choose a Fitness Academy
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How to choose a Club Management Software
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