Honestly, at what point do entertainment execs finally figure out that by purposely not
making content available in the format people want it in, they're only encouraging them to get that content through unauthorized means? We already knew that the big movie studios were annoyed with Netflix and trying to get Netflix to delay movie rentals
until at least a month after the DVD comes out. Now we have an explanation why. As JJ was the first (of a few) to send in, the studios apparently are quite annoyed that, in order to jumpstart its movie streaming offering, Netflix routed around the movie studios, and signed a deal with Starz
that allowed it to stream the same movies without a direct deal with the studios. It's not clear how or why Starz had the right to also stream movies through Netflix, but I'm guessing it was a loophole in Starz' deals with the studios -- a loophole that's now closed. So, Netflix is saying it needs to convince Hollywood it's not the enemy
, but Hollywood isn't quite buying it yet.
This really shouldn't be a huge surprise. After all, this is Hollywood, where reports that actually show that the movie industry will grow quite a bit
in the next decade are also used to claim that rental services like Redbox and Netflix are killing off jobs. It's also the world where Hollywood execs still think that the answer to their problems (problems like its best box office year
ever) is to just add more release windows
. It's as if they still think that keeping content away from people makes them more likely to buy.