Following North Face's incredibly short-sighted decision to sue parody clothing maker, South Butt
, it seems that the story is going viral in a variety of ways. Not only is the press and various blogs talking about it, but Paul Alan Levy
alerts us to the news that South Butt has released a Facebook app
that helps you "sharpen your skills" to see if you can "tell a butt from a face." As Levy notes, this sort of application and attention gaining effort shows why these types of lawsuits are likely to bite you in the butt
. Even if there's a legal basis here (and that's questionable), the backlash against such a lawsuit is clear (and was widely predicted when North Face first made its threat). Anyone filing lawsuits these days needs to realize how the court of public opinion can weigh in quite loudly on such things.