Don't Celebrate Michael Jordan's Accomplishments, Or He Might Sue You For Trademark Infringement
from the connecting-with-fans? dept
Vinnie alerts us to a story out of Chicago, where two of the larger regional supermarket chains, Jewel and Dominick's, recently put out ads congratulating Michael Jordan for all of his accomplishments (at the time of his induction into the NBA Hall of Fame). But, according to Jordan and his lawyer these newspaper ads celebrating Jordan's accomplishments were actually trademark infringement. Now, it is true that there are certain publicity rights when it comes to celebrities and "endorsements," but it's hard to see how a congratulatory message from local Chicago grocers would be seen by any moron in a hurry as an "endorsement" (no matter how good his outside jumper might be). I guess the solution is just to stop recognizing Jordan's achievements altogether.