Neat Trick: Rogers Offers Online Video And Broadband Cap To Punish You For Using It
from the that'll-work-well dept
Two separate initiatives by cable companies are coming together in conflict. We've seen how many cable companies are trying to set up video portals that will let subscribers to cable TV get access to the same content online, as a weak attempt to reduce churn of consumers dumping cable altogether and concentrating on online options. But, at the same time, they're also looking to implement broadband caps with high overage fees. Those two concepts are shown together with Rogers offering both a video portal and low metered caps with high overage fees. So your incentive is to not use the video portal (which apparently is limited in the first place). How is that going to reduce the churn? It seems like a far better option is to just go with another provider that actually focuses on adding value rather than limiting it. Too bad there's so little competition up in Canada. Ahhh... that explains things, now, doesn't it?