The Uselessness Of Amazon's Announcement That Kindle Is Its Best Selling Product
from the details,-details dept
A few folks have sent over some version of the story that the Kindle is outselling every other product on Amazon. Of course, that's somewhat meaningless, as the folks at Gizmodo smartly point out. Because you can only get the Kindle via Amazon, and that makes the number completely different than other products:
When Amazon tells you that the Kindle is the highest-selling product on Amazon, you're supposed to think of it as you'd think of anything else: as a strong, reliable metric in gauging how well a product is doing in general. The thing is, there is no "in general" for the Kindle. There is only Amazon. Anyone who wants a Kindle and doesn't normally shop at Amazon has to make an exception. Anyone who wants a Kindle and doesn't normally shop online has to make an exception. The Kindle didn't outsell the iPod Touch--not even close.