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Culture

by Michael Ho

Tue, Nov 17th 2009 5:29pm




Filed Under:
branding, marketing, reason to buy, shoes

Companies:
digg, toms


Folks Can Digg Shoes For Needy Kids

from the looooots-of-shoes dept

With an offer that reminds me of the OLPC "give 1, get 1" promotion (but hopefully without the delivery complaints), Digg is selling a Digg-branded shoe, made by TOMS Shoes. For those who haven't seen its commercials, TOMS Shoes has the catchy promise (called One for One) that for every pair of shoes it sells, it gives away a pair of new shoes to needy kids in developing countries.



This bit of marketing is brilliant because it ties together a nice "reason to buy" story with a physical good (the shoes), and the whole story promotes both Digg and TOMS Shoes. Eventually, I assume Digg and TOMS could also easily create a Threadless-like store for more custom shoes (instead of T-shirt designs). The current shoe design was created by a Digg employee, but it seems possible that Digg users could submit shoe designs of their own. And apparently, TOMS shoes sells T-shirts, too, so Digg users may get to Digg/Bury some T-Shirt designs someday as well.

3 Comments | Leave a Comment..


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Reader Comments (rss)

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  1.  

    Help Here, @ Home

    icon
    IrishDaze (profile), Nov 18th, 2009 @ 10:38am

    I am truly, truly exhausted with "developing country" charities. We have plenty of people here who need food, family planning, shoes, and myriad other such necessities.

    Can we please crowdsource the improvement of American lives for a change?

    Please?

    --insert sound of crickets--

    Damn.

    [ reply to this | link to this | view in thread ]

  2.  

    They forgot something

    icon
    Nastybutler77 (profile), Nov 18th, 2009 @ 10:54am

    It might have helped their cause if they had actually designed an apealing shoe. That thing is more hideous than a burnt turd. Good luck with that. I'd rather just make a donation to the charity than be saddled with those old man slippers. They can give BOTH pairs to the needy kids.

    [ reply to this | link to this | view in thread ]

  3.  

    inspiring movement

    icon
    Mandy Pandy (profile), Feb 5th, 2010 @ 10:26am

    TOMS has inspired people world wide to purchase shoes in order to help the less fortunate. Yes the idea was created when Blake Mycoskie visited third world and developing countries, but the main reason I was so intrigued was because the three main places Shoe Drops focused on, basically when they give the shoes to the children, was Argentina, South Africa AND UNITED STATES. This is a solution to a problem in our own backyard. How can you not want to help? The shoes are also some of the most comfortable things I have ever slipped on my feet, and they are unique and distinguishable so that people all over the world can recognize them and ask you about the TOMS Story and what you have done to help. It is also the greatest feeling in the world when you get your order confirmation online knowing you just sent a pair of shoes to a child and ultimately probably saved their lives.

    [ reply to this | link to this | view in thread ]


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