Content Is Advertising: Free Local Commercials, Sponsored By Another Company
from the get-yourself-a-home.-or-don't.-i-don't-care. dept
But why are these guys doing this? Well, the whole thing is actually part of a promotion from another company, MicroBilt, that's trying to promote its own line of small business services. So it's paying for the whole thing -- showing how content is advertising. None of the videos are actually about MicroBilt, but in sponsoring the entire site and the whole process, it's helping to get its name out there in a fun (non-intrusive, non-annoying, non-sneaky) manner. It's not about product placement or trying to "sneak" a brand into something. Everything's totally upfront. But it's a fun project, with highly entertaining content that shows both how advertising is content and how content is advertising.
Oh yeah, and it appears that Cullman Liquidation has also picked up on the whole "looooooooooots of t-shirts" concept. On the Cullman Liquidation website, the company is selling t-shirts based on the commercial...