Netflix Claims Americans Don't Want Standalone Streaming Movie Service
from the say-what-now? dept
Netflix's streaming movie service has been pretty successful according to most of the analyses I've seen, but it's still tied to the DVD rental service. So it's a bit surprising to find out that, while Netflix is readying a streaming-only service, it won't be available in the US because (according to CEO Reed Hastings):
"the company hasn't seen much interest in something of that nature in the States."Karl Bode, over at Broadband Reports, has the appropriate response:
Wait, What? 42% of Netflix users have streamed at least 15 minutes of one TV show or movie during the last quarter, up from 22% just one year earlier. Personally, my DVD queue has sat unused for months, with the majority of my film and HDTV viewing now occurring via the far more efficient Xbox 360. The demand is certainly there, it's just not quite mainstream yet. So what's really going on?His guess... and it's a good one, is that Hollywood isn't really thrilled with the situation, and is holding back the licensing that would enable such a service.