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Monster Madness: Monster Energy Drink's Hired Trademark Trolls Go After Movie Monster
from the this-is-getting-insane dept
We've recently covered how beverage company Hansen's hired a company called Continental Enterprises, who has a long history of abusing trademark law for profit (i.e., getting big companies to allow it to send threat letters to anyone who in any way uses a mark, even if it's clearly not a violation of trademark), and because of that, a small Vermont brewery and a beverage review website found themselves on the receiving end of legal threats.
Apparently, the monster madness doesn't stop there. Andrew points us to the news that that Continental Enterprises, on behalf of Hansen's and Monster Energy Drink has also threatened a working actor who was in a monster movie a few years ago, and had a photo taken of himself in costume holding a Monster Energy Drink. This amusing joke photo is apparently too much for the fine folks at Continental Enterprises, who insist it's "advertising and/or selling products that are confusingly similar to Monster Energy Drink" and demand that he cease and desist.
At what point does Hansens and Monster Energy Drink realize that in this deal to outsource trademark bullying to Continental Enterprises, they've done significantly more harm to their own brands?
Apparently, the monster madness doesn't stop there. Andrew points us to the news that that Continental Enterprises, on behalf of Hansen's and Monster Energy Drink has also threatened a working actor who was in a monster movie a few years ago, and had a photo taken of himself in costume holding a Monster Energy Drink. This amusing joke photo is apparently too much for the fine folks at Continental Enterprises, who insist it's "advertising and/or selling products that are confusingly similar to Monster Energy Drink" and demand that he cease and desist.
At what point does Hansens and Monster Energy Drink realize that in this deal to outsource trademark bullying to Continental Enterprises, they've done significantly more harm to their own brands?
I have an idea...
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Reader Comments (rss)
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Let's take the next step
How can we get Monster Cable and Monster Energy Drink introduced to each other. They can spend so much time fighting each other that they leave everybody else alone.
Tas
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Re: Let's take the next step
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Well it is getting Monster Energy Drink in the news...
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Free Advertising
I'm confused now because that's not a smimilar product that IS the product.
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Sigh
"Stop that salacious slithering you Gila thing!"
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i hope they don't sue me...
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Bad advertisement is good arvertisment?
Yes, but in a very negative way. I admit that both the wife and I will occasionally drink this class of beverage when coffee isn't readily available and a pick-me-up is needed, especially on long road trips. We will be avoiding this brand in the future, just one more in a long line of "product" we're already boycotting. There are always alternative choices.
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Re: Bad advertisement is good arvertisment?
I am positing that Brand Recognition can be viewed in a similar light.
It is better to be recognized (good or bad) than have nobody know who you are.
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PLEASE PLEASE PLEASE
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Re: i hope they don't sue me...
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Great Method of Losing Customers
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Re: Re: i hope they don't sue me...
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Re: i hope they don't sue me...
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Is that because you share the same PLANT ingredients?
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Monster Energy vs ????
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Boycott Hansens products...
Hansens is just another corporate jerk-off. They can be added to the list of shame, right next to companies like disney, the riaa (alias: mu$ic MAFIA), and micro$oft (alias: micro$haft). They should feel right at home there. The friggen TROLL bastards!
..Nuf Said!
:p
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Hansen Beverage Company
550 Monica Circle Suite 201
Corona, CA 92880
You could also email them but snail mail tends to get a bigger response than email.
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Re:
The only person who things that there's no such thing as bad publicity never had bad publicity.
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Re:
they're still one of the better energy drinks out there
Are you kidding me? I'd rather lick the ass out of a menstruating skunk that drink that stuff. Worst tasting drink EvAr.
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Re:
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hi
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