Share/E-mail This Story

Email This



Monster Madness: Monster Energy Drink's Hired Trademark Trolls Go After Movie Monster

from the this-is-getting-insane dept

We've recently covered how beverage company Hansen's hired a company called Continental Enterprises, who has a long history of abusing trademark law for profit (i.e., getting big companies to allow it to send threat letters to anyone who in any way uses a mark, even if it's clearly not a violation of trademark), and because of that, a small Vermont brewery and a beverage review website found themselves on the receiving end of legal threats.

Apparently, the monster madness doesn't stop there. Andrew points us to the news that that Continental Enterprises, on behalf of Hansen's and Monster Energy Drink has also threatened a working actor who was in a monster movie a few years ago, and had a photo taken of himself in costume holding a Monster Energy Drink. This amusing joke photo is apparently too much for the fine folks at Continental Enterprises, who insist it's "advertising and/or selling products that are confusingly similar to Monster Energy Drink" and demand that he cease and desist.

At what point does Hansens and Monster Energy Drink realize that in this deal to outsource trademark bullying to Continental Enterprises, they've done significantly more harm to their own brands?


Reader Comments (rss)

(Flattened / Threaded)

  1.  
    icon
    Anonymous Coward (profile), Oct 20th, 2009 @ 2:11pm

    Let's take the next step

    Hey,
    How can we get Monster Cable and Monster Energy Drink introduced to each other. They can spend so much time fighting each other that they leave everybody else alone.

    Tas

     

    reply to this | link to this | view in thread ]

  2.  
    identicon
    Kazi, Oct 20th, 2009 @ 2:30pm

    Maybe their advertising budget has been cut recently?

     

    reply to this | link to this | view in thread ]

  3.  
    identicon
    Anonymous Coward, Oct 20th, 2009 @ 2:33pm

    Re: Let's take the next step

    After reading this ... makes me wonder if the two of them would cancel each other out and the world would simply be rid of both. Win Win!

     

    reply to this | link to this | view in thread ]

  4.  
    icon
    ChrisB (profile), Oct 20th, 2009 @ 2:44pm

    "At what point does Hansens and Monster Energy Drink realize that in this deal to outsource trademark bullying to Continental Enterprises, they've done significantly more harm to their own brands?"

    Well it is getting Monster Energy Drink in the news...

     

    reply to this | link to this | view in thread ]

  5.  
    icon
    hamill8152 (profile), Oct 20th, 2009 @ 2:45pm

    Free Advertising

    So a guy in a monster costume holds up a Monster Energy drink for a picture and the good old outside law frim sends a statement that says "advertising and/or selling products that are confusingly similar to Monster Energy Drink".

    I'm confused now because that's not a smimilar product that IS the product.

     

    reply to this | link to this | view in thread ]

  6.  
    icon
    Dark Helmet (profile), Oct 20th, 2009 @ 2:46pm

    Sigh

    I'd really enjoy seeing these lawyerly rejects try to serve a C&D to a Gila Monster only to have their collective faces ripped off.

    "Stop that salacious slithering you Gila thing!"

     

    reply to this | link to this | view in thread ]

  7.  
    identicon
    Anonymous Coward, Oct 20th, 2009 @ 2:58pm

    Who cares what they do... they're still one of the better energy drinks out there... so I'll keep buying.

     

    reply to this | link to this | view in thread ]

  8.  
    icon
    Brian (profile), Oct 20th, 2009 @ 3:03pm

    Maybe Mike should take a picture holding up a Monster energy drink then when they send a C&D he can explain to them how the whole trademark system works

     

    reply to this | link to this | view in thread ]

  9.  
    icon
    shmengie (profile), Oct 20th, 2009 @ 3:07pm

    i hope they don't sue me...

    i'm always telling the ladies i've got a monster in my trousers.

     

    reply to this | link to this | view in thread ]

  10.  
    identicon
    Toe Jam, Oct 20th, 2009 @ 3:18pm

    Bad advertisement is good arvertisment?

    "Well it is getting Monster Energy Drink in the news..."

    Yes, but in a very negative way. I admit that both the wife and I will occasionally drink this class of beverage when coffee isn't readily available and a pick-me-up is needed, especially on long road trips. We will be avoiding this brand in the future, just one more in a long line of "product" we're already boycotting. There are always alternative choices.

     

    reply to this | link to this | view in thread ]

  11.  
    icon
    ChrisB (profile), Oct 20th, 2009 @ 3:35pm

    Re: Bad advertisement is good arvertisment?

    Musicians, Artists, Actors, all claim that there is no such thing as bad press as it is a bigger problem for nobody to know who they are than for people to hate them.

    I am positing that Brand Recognition can be viewed in a similar light.

    It is better to be recognized (good or bad) than have nobody know who you are.

     

    reply to this | link to this | view in thread ]

  12.  
    identicon
    Always AC, Oct 20th, 2009 @ 3:35pm

    PLEASE PLEASE PLEASE

    Monster Energy Drink and Monster Cable should sue the asses off each other so that the lawyers end up with all their money. That would be awesome! Monsterly Awesome! Jackasses

     

    reply to this | link to this | view in thread ]

  13.  
    identicon
    interval, Oct 20th, 2009 @ 3:47pm

    So why hasn't Monster Energy Drink sued Monster.com? I could easily see myself while looking for a job suddenly realize that I meant to drink something and have all kinds of irreparable harm follow.

     

    reply to this | link to this | view in thread ]

  14.  
    icon
    MadJo (profile), Oct 20th, 2009 @ 3:58pm

    Re: i hope they don't sue me...

    Somehow I don't think they are too concerned with small stuff. ;-)

     

    reply to this | link to this | view in thread ]

  15.  
    identicon
    Anonymous Coward, Oct 20th, 2009 @ 4:18pm

    What the heck is it with companies named Monster. The name should be stricken from ever being allowed again.

     

    reply to this | link to this | view in thread ]

  16.  
    icon
    TW Burger (profile), Oct 20th, 2009 @ 5:43pm

    Great Method of Losing Customers

    I am going to be careful to never buy Monster Energy Drink or any other Hansen's product.

     

    reply to this | link to this | view in thread ]

  17.  
    icon
    TW Burger (profile), Oct 20th, 2009 @ 5:46pm

    Re: Re: i hope they don't sue me...

    Oh, nasty - but funny.

     

    reply to this | link to this | view in thread ]

  18.  
    identicon
    Sirk, Oct 20th, 2009 @ 6:04pm

    Re: i hope they don't sue me...

    Oh, you may have a monster but I have one of these, http://bcenergy.co.nz/products.php, and I must say that all the girls where I work have had there hand on it at least once. They just go quiet with their mouth wide open...

     

    reply to this | link to this | view in thread ]

  19.  
    icon
    Ben (profile), Oct 20th, 2009 @ 6:39pm

    "Who cares what they do... they're still one of the better energy drinks out there... so I'll keep buying."

    Is that because you share the same PLANT ingredients?

     

    reply to this | link to this | view in thread ]

  20.  
    identicon
    "Monster" HomeBrewer, Oct 20th, 2009 @ 8:13pm

    Monster Energy vs ????

    So let me see, is Monster going to sue Disney or Pixar for using the names "Monsters, Inc" or "Monsters VS Aliens"? I would never have known that those movies had nothing to do with the energy drink. . . oh wait a minute I guess I would as I'm not a frickin idiot. Who the hell is going to get a Black can with three green claw marks confused with a 22oz glass beer bottle with a label that is completely different? I mean really folks, come on and get serious. F*@#ing Lawyers!!!!!!

     

    reply to this | link to this | view in thread ]

  21.  
    icon
    Daemon_ZOGG (profile), Oct 20th, 2009 @ 9:52pm

    Boycott Hansens products...

    Since the first news of this broke out, my family and friends have stopped using all of Hansens products. Including Monster. They are all outraged by the actions of Hansens.
    Hansens is just another corporate jerk-off. They can be added to the list of shame, right next to companies like disney, the riaa (alias: mu$ic MAFIA), and micro$oft (alias: micro$haft). They should feel right at home there. The friggen TROLL bastards!

    ..Nuf Said!

    :p

     

    reply to this | link to this | view in thread ]

  22.  
    identicon
    Anonymous Coward, Oct 21st, 2009 @ 1:31am

    Anyone who wishes to inform Hansen of their madness may contact them at:

    Hansen Beverage Company
    550 Monica Circle Suite 201
    Corona, CA 92880


    You could also email them but snail mail tends to get a bigger response than email.

     

    reply to this | link to this | view in thread ]

  23.  
    identicon
    DS, Oct 21st, 2009 @ 4:04am

    Re:

    And they look so good too...

    The only person who things that there's no such thing as bad publicity never had bad publicity.

     

    reply to this | link to this | view in thread ]

  24.  
    icon
    minijedimaster (profile), Oct 21st, 2009 @ 7:03am

    Re:

    they're still one of the better energy drinks out there

    Are you kidding me? I'd rather lick the ass out of a menstruating skunk that drink that stuff. Worst tasting drink EvAr.

     

    reply to this | link to this | view in thread ]

  25.  
    identicon
    Captain Obvious, Oct 21st, 2009 @ 8:33am

    Re:

    Unless, perhaps, said email has a few "surprises" attached...

     

    reply to this | link to this | view in thread ]

  26.  
    identicon
    jack, Oct 28th, 2009 @ 2:59pm

    hi

    monster energy is the best source of vitamin and i will alway drink it ha ha.

     

    reply to this | link to this | view in thread ]

  27.  
    identicon
    Aspen, Nov 6th, 2009 @ 7:35am

    ii Likee Monsters(:

     

    reply to this | link to this | view in thread ]


Add Your Comment

Have a Techdirt Account? Sign in now. Want one? Register here
Get Techdirt’s Daily Email
Save me a cookie
  • Note: A CRLF will be replaced by a break tag (<br>), all other allowable HTML will remain intact
  • Allowed HTML Tags: <b> <i> <a> <em> <br> <strong> <blockquote> <hr> <tt>
Follow Techdirt
A word from our sponsors...
Essential Reading
Techdirt Reading List
Techdirt Insider Chat
A word from our sponsors...
Recent Stories
A word from our sponsors...

Close

Email This