New Zealand Newspaper Tries 3D Issue To Get People To Pay More Attention

from the experiments dept

As various newspapers continue to think about new business models, Adam points us to the news of a community newspaper in New Zealand that experimented with a special 3D issue, including various 3D images and (of course) special 3D glasses. The idea is to get people to spend more time looking at the newspaper. While it does seem like a neat gimmick, it doesn't seem like it is a sustainable idea on its own (they expect to do it again, but probably not for another year, due to the effort it takes). But, of course, no single gimmick needs to be sustainable by itself. It's neat to see publications recognizing that they at least should be trying out other things to add value that people will appreciate.


Reader Comments (rss)

(Flattened / Threaded)

  1.  
    identicon
    That Guy, Oct 23rd, 2009 @ 4:50pm

    They could print the articles in way that when you cross your eyes it pops out the name of the periodical or a picture of a seasonal item (jack-o-lantern, bunny, flower, etc).

     

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  2.  
    identicon
    Anonymous Coward, Oct 23rd, 2009 @ 5:00pm

    Re:

    or even just in a way that made them seem relevant and interesting?

     

    reply to this | link to this | view in thread ]

  3.  
    icon
    Brian (profile), Oct 23rd, 2009 @ 5:35pm

    Re: Re:

    Yah but thats the easy way, can't do things that way.

     

    reply to this | link to this | view in thread ]

  4.  
    identicon
    Archer, Oct 23rd, 2009 @ 8:43pm

    future of newspaper

    I don't think newspapers will be around for much longer, however, they could prolong their life with more "futuristic" newspapers, such as something similar to the Harry Potter newspapers, using flexible e-ink or oled displays.

     

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  5.  
    identicon
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    reply to this | link to this | view in thread ]


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