As we've discussed here before
, the biggest beneficiaries of sports reporting are probably the teams themselves. The more news & analysis that is published about a team, the more relevant they remain in the public eye -- no stories, and the teams risk falling into oblivion. So, it's interesting to see that the hockey team, Los Angeles Kings,
has recently hired its own full time reporter to cover the team
. Rich Hammond once covered the Kings for the Los Angeles Daily News, and has been given complete autonomy to post commentary and stories on the Kings' web site, kings.nhl.com
. Sure, some are wary of how "impartial" this news will be if the reporter is on the Kings' payroll; but really, that contention really plays a bit moot nowadays. In an era where the audience is no longer beholden to a few media outlets, the supposed guise of impartiality is less important, replaced by the more useful quality of transparency and accountability. If Hammond reports with genuine, well thought-out coverage, then his audience will reward him with their trust and readership, regardless of where his paycheck comes from.