We've been pointing this out for ages, but a new survey once again confirms that very few people would be willing to pay for news content online. In this case, only 5% said they'd pay for their newspaper if it put up a paywall, with most saying they'd find free alternatives instead. And, I'd argue (as I have before) that even that 5% is quite high. It's a survey, meaning that it's what people say they would do, rather than what they'd actually do. That means, you can probably lop off at least 50% of that 5%. At least. And yet, industry folks still think that 15% will pay? Good luck...
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