Filing A Trademark Notice Against Yourself

from the strategies-of-new-media dept

Not so long ago, Facebook launched the ability to secure your own "name" as a part of your URL, but it was done in an awkward way where you wouldn't be allowed to change it and there were some rules involved in whether or not certain "fan pages" could actually get their name. Over the last few weeks, I've heard a few stories of people who had to plead their case at friends at Facebook to do something as simple as get to use a name they had been associated with for ages. However, ChurchHatesTucker points us to an amusing situation for the guy who runs the site TrendHunter.com. Apparently, because he didn't have enough "fans" on his fan pages, he couldn't register the name for the account. But he didn't want anyone else taking it... so he used his personal account to grab the "TrendHunter" name. Problem solved? Not quite. Because Facebook, in its infinite wisdom, does not allow you to transfer names you control. So what did he do? Well, he realized the only way to get the name was to file a trademark dispute with Facebook -- and so he did. Yes, he basically filed a trademark claim against himself in order to convince Facebook to transfer the name he registered over to the proper account.


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