For many years we've been repeating the idea that advertising is content and content is advertising, and if you think one is different than the other, than you're not going to understand today's content business models at all. More and more people have been figuring this out over the years, and it's nice to see the concept finally warrant a mention in the NY Times, where it covers a recent T-Mobile ad that aired on TV only once, but spread like wildfire online. You can see it below:
The NY Times focuses on how this kind of advertising is "free," but that only gets part of the point. Yes, if others are passing along your content it's "free" advertising, but in order to get others to pass along your content for free, it needs to actually be good -- and you have to make sure it's actually advertising what you want it to advertise.
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