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Success Stories From The Music Commerce Frontier

from the things-are-working dept

To hear some in the industry tell it, the music industry is falling apart. Except, we're not seeing that at all. What we have seen is that sales of one particular element of the industry have come under much needed competitive pressure, and that's caused a few companies who relied too heavily on that area of business to finally start to recognize the inefficiencies in their business model -- which they're falsely blaming on "piracy." However, the rest of the industry is thriving. A couple weeks ago, I presented at the National Association of Recording Merchandisers (NARM) event, held in San Diego, about "success stories from the music commerce frontier," highlighting both artists and companies that were finding success, despite the "woe is me" complaints from both the big record labels and certain music retailers. Parts of the presentation come from older presentations, but about 2/3 of it is entirely new material, including the opening bit, built off of Clay Shirky's wonderful analysis of what comes next for the newspaper industry -- but applied to the music industry. The presentation itself runs about half an hour and you can watch it below (if you're in an RSS reader, click through to the page to see it):

NARM 2009 State Of The Industry: Michael Masnick from NARM on Vimeo.



Reader Comments (rss)

(Flattened / Threaded)

  1.  
    identicon
    angry dude, Jun 22nd, 2009 @ 1:14pm

    T-Shirts, idiots !!!

    Don't forget about T-Shirts
    it's a sure way to make up for your losses
    Mikey said so

     

    reply to this | link to this | view in thread ]

  2.  
    icon
    Kelly Brown (profile), Jun 22nd, 2009 @ 1:30pm

    Saved!

    If you are running Linux, let the entire video buffer. Go to your /tmp folder, copy the Flash cache file (named something like Flashzbx93o or other garbage that starts with "Flash"), rename it as an MP4 file.

    Voila. You've just saved a Flash video off the Internet without using any fancy plugins/tools.

    I am in class right now, so I had to use this method to watch it later. This way, at least, I don't have to rebuffer it later. ^_^

    (In fact, halfway through typing this message, I lost my Internet connection.)

     

    reply to this | link to this | view in thread ]

  3.  
    identicon
    Anonymous Coward, Jun 22nd, 2009 @ 1:34pm

    Yes, Yes, Yes!

    Brilliant speech, Mike!

    This was 1000x better, keep up the great work! I liked the intro, inside joke, perhaps?

    (Standing ovation)

     

    reply to this | link to this | view in thread ]

  4.  
    identicon
    Anonymous Coward, Jun 22nd, 2009 @ 1:36pm

    Re: T-Shirts, idiots !!!

    Why such callousness?

    If you watched it, you would have seen that Mike brought up your idea.

     

    reply to this | link to this | view in thread ]

  5.  
    icon
    Dark Helmet (profile), Jun 22nd, 2009 @ 1:40pm

    Re: T-Shirts, idiots !!!

    "Don't forget about T-Shirts
    it's a sure way to make up for your losses
    Mikey said so"

    Your witty sarcasm and insightful addition to this interactive conversation have convinced me to see things your way.

    /sarcasm

     

    reply to this | link to this | view in thread ]

  6.  
    icon
    :Lobo Santo (profile), Jun 22nd, 2009 @ 1:41pm

    Re: Re: T-Shirts, idiots !!!

    You forgot to say:
    "I trolled with Angry Dude"

     

    reply to this | link to this | view in thread ]

  7.  
    identicon
    Anonymous Coward, Jun 22nd, 2009 @ 2:38pm

    Re: T-Shirts, idiots !!!

    Hey angrydude have you told us what your patent is yet or are we going to have to keep showing people your invention

    http://www.metacafe.com/watch/281402/a_peek_into_the_future/

     

    reply to this | link to this | view in thread ]

  8.  
    identicon
    John, Jun 22nd, 2009 @ 3:02pm

    Re: Re: Re: T-Shirts, idiots !!!

    Make *that* a t-shirt.

     

    reply to this | link to this | view in thread ]

  9.  
    icon
    max (profile), Jun 22nd, 2009 @ 4:18pm

    brilliant

    The ideas for monetizing music in this NARM video are absolutely brilliant. Another instance of "creative adaptation" of the times. Survival of the fittest. There will be more "creative adaptations" to answer the downfall of the music business's outdated model. That's just the way of the world. P2p is now the will of the people. So be it. That can be monetized as well...through creative adaptation. Options are all good as long as the people have the choices.

     

    reply to this | link to this | view in thread ]

  10.  
    identicon
    Anonymous Coward, Jun 22nd, 2009 @ 5:00pm

    All the creative adaptation is to cover for one basic issue:

    Everyone downloading music is stealing, getting something they shouldn't have unless they pay for it.

    Giving in to thieves is a really, really bad business move. If they are going to steal your music today, they will steal anything else they can get their hands on tomorrow.

     

    reply to this | link to this | view in thread ]

  11.  
    icon
    max (profile), Jun 22nd, 2009 @ 5:27pm

    Re: anonymous

    Huh? It seems you didn't even watch the NARM video before commenting here. C'mon, get real. Don't be posting just to post.

     

    reply to this | link to this | view in thread ]

  12.  
    identicon
    Anonymous Coward, Jun 22nd, 2009 @ 6:04pm

    Re: Re: anonymous

    Sort of harm - the presentation style is for the MTV generation, people with the attention spans of fleas. It makes me ill, and makes me wonder if all the flashy slides are just to cover up the lack of a true message.

     

    reply to this | link to this | view in thread ]

  13.  
    identicon
    Anonymous Coward, Jun 22nd, 2009 @ 7:53pm

    Interesting video. It would be nice if they showed you talking on the podium every once in a while as well.

     

    reply to this | link to this | view in thread ]

  14.  
    identicon
    Anonymous Coward, Jun 22nd, 2009 @ 8:28pm

    Re: Re: Re: anonymous

    No, that would be the "Lessig Presentation Method", which is actually an adaptation of the Takahashi Presentation Method, which was named for it's inventor, Masayoshi Takahashi

    But what do you know? Just blame the MTV Generation. Seems easier, right?

    Seems fair.
    I will also call you an asshole. Why?

    Seems fair.

     

    reply to this | link to this | view in thread ]

  15.  
    icon
    Sammie Houston (profile), Jun 23rd, 2009 @ 4:33am

    Watunes, The New Music Industry!

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    Watunes offers services for the entire independent music community, whether you already have digital representation or are just getting started in the digital world. We make it easy to distribute your content to digital outlets, promote your content using our innovative marketing systems, and manage your catalog and sales using our first-class technology.

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    reply to this | link to this | view in thread ]

  16.  
    identicon
    MattP, Jun 23rd, 2009 @ 8:19am

    Re:

    That doesn't work with his presentation style.

     

    reply to this | link to this | view in thread ]

  17.  
    identicon
    music101, Jun 23rd, 2009 @ 11:44am

    You are really out to lunch

    Are you serious? NARM was a joke.

    How long do you think topspin will be in business?

    I predict imeem, topspin, etc. will all be under within 2 years.

     

    reply to this | link to this | view in thread ]

  18.  
    identicon
    Anonymous Coward, Jun 23rd, 2009 @ 8:21pm

    Re: Re: Re: Re: anonymous

    Critical reading skills: zero.

    "the presentation style is for the MTV generation"

    I didn't say it was invented by the MTV generation, I just say it's for people of that generation - people who think that a music video with less than 1 camera angle change per second is boring.

    It's all flash, flash, flash, and very little actual content. Heck, there are something like 50 or 75 slides just to discuss drunk people from last night. Is that really needed?

     

    reply to this | link to this | view in thread ]

  19.  
    identicon
    Lance Bledsoe, Jun 25th, 2009 @ 7:48am

    Very informative presentation

    I finally got around to watching this and enjoyed it tremendously. I was familiar with some of the content from previous Techdirt posts, but this brought it together with some new (to me) stuff in a very informative way.

    Thanks, Mike!

     

    reply to this | link to this | view in thread ]


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