Mos Def Tries T-Shirt As An Album Business Model
from the cool dept
While some folks like to mock the business model examples we talk about by saying that the future is just in selling looooooooooooooooooottss of t-shirts, the truth is that while the models involve a bunch of different things, we shouldn't mock the idea of using t-shirts as part of some models. It appears that Mos Def recognizes that. As a bunch of you have sent in, his latest album is being sold via t-shirt. That is, you can buy a t-shirt that will include the album artwork on the front, track listing on the back... and a code for a digital download. And even more impressive, he's convinced Soundscan to count sales of the t-shirt as album sales. Another cool experiment.