Will Journalists Bail On Newspapers That Put Up A Paywall?
from the they-might... dept
It's no secret that we think newspaper paywalls are an incredibly bad strategic move for most newspapers for a variety of reasons -- but now perhaps we can add one more to the list. Romenesko quotes Nick Denton pointing out that many star journalists hate the idea of their content appearing behind a paywall, because it takes away much of their audience -- and they want that audience. It's an interesting point -- though, we've certainly seen plenty of journalists clamoring for a paywall, assuming (incorrectly) that it would somehow help the newspapers make more money. Perhaps the point is that the good journalists know a paywall is a bad idea -- meaning that putting one up is likely to drive those journalists to other newspapers, giving people even less of a reason to pay for the locked up content online.