Will Journalists Bail On Newspapers That Put Up A Paywall?
from the they-might... dept
It's no secret that we think newspaper paywalls are an incredibly bad strategic move for most newspapers for a variety of reasons -- but now perhaps we can add one more to the list. Romenesko quotes Nick Denton pointing out that many star journalists hate the idea of their content appearing behind a paywall, because it takes away much of their audience -- and they want that audience. It's an interesting point -- though, we've certainly seen plenty of journalists clamoring for a paywall, assuming (incorrectly) that it would somehow help the newspapers make more money. Perhaps the point is that the good journalists know a paywall is a bad idea -- meaning that putting one up is likely to drive those journalists to other newspapers, giving people even less of a reason to pay for the locked up content online.






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Good!
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They can go off and run a blog and see how few people care.
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Re:
Is that so crazy? Maybe you haven't noticed, but plenty of journalists HAVE built massive careers based on their personal "brand".
Unfortunately they also tend to lose their integrity and forget the skills that made them popular as they gain fame/notoriety, but that's another story...
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Compare your local news site
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I'm willing to pay for good writing and research.
Unfortunately, "free" also means "cheap." If one actually likes advertising supported puff-pieces on celebrities, endless "gee whiz" stories on funny cats, or constant, pointless re-hashing of the latest story of the hour—great. I don't.
I, for one, am getting sick of hunting around for decent , well researched writing. Google newsfeeds links to crap more often than not. I don't know who to trust anymore and would be more than willing to subscribe to a paper that I would get every day online.
Only a few papers are marketing this and they are considered odd. Why?
I wish more papers would start offering it. They are all just drying up—trying to stay advertising supported. It's not going to work.
- AK[ reply to this | link to this | view in thread ]
Yes understanding the import of the audience
Do get me wrong, I firmly believe in the hamster mentality: get everything, give nothing.
And for those who still don't get it, here's the dramatized theatrical version: Mine? Mine, mine, mine! Mineminemine ...
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Howard Stern
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Re: I'm willing to pay for good writing and research.
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pay for news? only if it's marked fiction.
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